ONBOARDING & SET-UP

Getting started is easy.

You’re busy balancing all the aspects of running a successful business—we get it. That’s why we have a smooth and efficient process for getting all the information we need from you to kick things off. Share your images and videos - check. Gain access to the necessary accounts - we’re right there helping. Working with hundreds of landscape contractors over the years, we understand you need dedicated onboarding support and that’s just what you’ll get.

You own your everything.

We’ve all heard the horror stories of agencies holding websites and Facebook accounts hostage when the client wants to part ways. Not here. We have a very strong belief that we are guests at your marketing party. We design, launch, and manage everything on your business accounts, not ours, ensuring that you own everything right from the start. While our churn rate is below 2% over 8 years, you decide to go another route, you take all your data and marketing with you when you go.

Strategy backed by experience.

You’ve likely had one too many experiences with agencies that work across many verticals—trying to help grow a restaurant one day, a spa the next, and then move on to burning up your time and budget while they try to understand what the overarching term “landscaping” even entails. Enough. We’d rather use our data and insights from 100’s of industry specific case studies to fuel your marketing strategy, designing a plan of who we are going after, how to target them, and what exactly to say when we have their attention.

CUTTING-EDGE WEBSITE

The foundation of your marketing

Your website is the first place that your future customers go to learn about your company—whether a landscape contractor, luxury pool builder, outdoor lighting & irrigation, or fencing contractor. Our are the face of your brand, your best sales rep that never calls out, and ground zero for data collection, analytics, and lead conversion.

A platform that grows with you

All too often, contractors today are sold into a site that’s built on a platform which stands in the way of growth. Technological possibilities steer the effort, rather than performance and end business goals. That’s why HALSTEAD sites are built on a platform that removes friction. Your new site is easily updated, looks great on all devices, and allow for seamless integration with all the other marketing efforts.

On-time and on-budget

So many contractors have had a less than pleasant web project experiences in the past, so we carefully designed ours to change that experience. Broken into easy-to-understand design/feedback rounds, your HALSTEAD site comes with clear expectations, a lack of surprises along the way, and an efficient, remote process designed for busy lawn & landscape professionals.

PAID LEAD GENERATION

Google Ads done right

Get in front of customers when they’re searching for the ideal contractor for their project. Backed by the data we have from hundreds of industry-specific campaigns, you get better results, faster, without wasting budgets to train our staff about what works for your exact industry. We invite you to experience a different way of doing Google Ads—effective, transparent, and connected to sales.

Facebook & Instagram Ads

Dominate your ideal local service area with laser-targeted ads on Facebook and Instagram, putting your company in front of the right people. You don’t want to spend budget reaching everyone, because you don’t want just any project—you want more of the right kind of projects. That’s what we deliver with an approach that’s vetted by your industry peers, year after year.

Grow commercial with LinkedIn Ads

Reach your commercial goals with LinkedIn Ads from HALSTEAD. Target professionals by job title, function, industry, and more—meaning we put your brand in front of key decision makers consistently. Looking to grow your commercial maintenance book? Perhaps you need to reach Architects and Developers for commercial landscape installations? We’ve got you covered.

SEARCH ENGINE OPTIMIZATION

Outrank your competitors

SEO has become a dirty word. Many have tried it and struggled to get real answers or return. But when it's done correctly, it delivers a warm, prequalified lead that powers our clients' businesses to crush the competition. With SEO from HALSTEAD, you know exactly where you stand with every keyword, driving an open-book approach to reaching more of the right kind of customers when they are searching.

Keywords & locations that matter

To dominate a local market, it takes a hyper-local approach to SEO. Driven by years of industry-specific data, we identify the ideal cities and towns to focus on, mash them up with the most searched and relevant keywords, and launch ongoing SEO that drives your site to the top of searches that actually drive sales, rather than agency egos.

A Proven Strategy

Effective SEO involves many moving parts working together. That’s why we’ve designed our SEO plans to deliver blogs, review management, Google My Business, link building, constant website updates and more. Rest assured knowing you have all the most effective practices without any confusing billing or shady lack-of-reporting.

KNOW WHAT’S WORKING

Call and form tracking

Finally realize the entire picture of your marketing ROI by connecting sales and marketing like never before. No more guessing, no more wondering. For every lead that calls your business or fills out a website form, you’ll know exactly how they found you and from what marketing spend you can attribute the future closed sales to.

Real-time dashboard

At HALSTEAD, we believe that the only way to true marketing success is through transparency. While other agencies are picking only the best results to report on and hiding the rest, we are ripping the hood off everything. You have log-in access to your dedicated real-time marketing dashboard, showing you the performance and results from every nook and cranny of your money spent.

Built on trust

There’s a reason why leaders in the contracting industry trust HALSTEAD—we truly partner with our clients. As a husband and wife team with industry relationships lasting over 20 years, we really are invested in your success. We show up and we deliver—not just clicks, but business results. And we are committed to showing contractors there is a better way to approach marketing which starts with trust and transparency.

TURNKEY SOCIAL POSTING

Your brand, amplified

Properly managed social media accounts engage customers, help keep your business top of mind, drive traffic to your website, and reach more of the right people consistently.

Regular social posting, no headaches

Stop spending time explaining to your “social person” what to post and stop taking valuable hours away from running your business to try manage it yourself. Because we only work in your industry, we know what to say and how to say it. Share pictures from the field and we take everything from there.

Boosted posts built in

Get the most our of your social effort with our seamless paid amplification. We allocate paid budget to platforms that need it most (Facebook) so you can rest assured more people are seeing your content over your competition.

MORE POSITIVE REVIEWS

Build trust online

Generating positive reviews, consistently, is a critical component to your marketing system. Reviews help drive improved SEO rankings, solidify local map listings, and build trust with your end consumer.

We make it easy

Getting reviews consistently is hard. HALSTEAD streamlines the process, working with you to make it as easy and seamless as possible with a dedicated account portal and login. Provide the customer email, we take care of everything else.

Protect your reputation

Our review system sends out branded emails to your customers as you complete projects. With an email sent straight to their inbox that includes convenient links to review your business on Google or Facebook, garnering customer reviews has never been more streamlined or easy.

TELL YOUR STORY

Capture your work & your why

Customers with larger project budgets care about your story and why you do the work that you do. We’ll help tell your story in an engaging way, by capturing the beauty of your best outdoor living projects and producing videos that will benefit your digital marketing efforts. From organizing the best project sites in your portfolio for your shoot to prepping you, your customer, and your team for what to expect, you can rely on us to manage it all.

Drone & Time Lapse Footage

Using the latest drone technology, we’ll shoot videos that tell your story and show off your work on projects of all sizes. When used along with traditional motion and interview videography techniques, we can increase your video’s overall impact. Our talented videographers and producers are the best in the business and will identify the right footage while creating story-first video content.

Social-first content you can trust

You need videos that are better than the competition and aren’t approached like big-brand TV commercial shoots or just fly over drone footage. We deliver a unique agency approach to video built for social-first ad campaigns (and also to be used on your website). Our expert team will take a creative approach to produce videos that will tell a story and engage your prospects—to support your company’s local market takeover.

CrewRecruiter ATS

Save valuable time

View every application you’ve received across all online recruiting sources in one convenient location. That means no more logging in to each platform individually and trying to keep them all straight. Plus, you can add comments and send emails directly from CrewRecruiter, and so can anyone else involved in the hiring process at your company.

Professionally written job descriptions

Our expertly-written job descriptions lead with what matters most to potential applicants—the benefits. While we still provide the same criteria, we present it in a way that is more enticing to people. Search engine optimization (SEO) writing practices ensure your job postings are actually seen.

Convenient recruiting ad management

We’ll run ads on Indeed and social media, and provide strategic advice based on factual data from the campaigns. Manage the recruiting process and ads on one convenient platform, helping you stay organized and making recruiting more efficient.