A BOLD DIGITAL PRESENCE & SEO SUCCESS
Establishing a Distinct Brand Identity for Roche Landscaping Services
Roche Bros Inc. launched Roche Landscaping Services to diversify into commercial landscaping, prioritizing recurring revenue and growth, with HALSTEAD developing a marketing strategy to drive expansion and support their long-term goals.
Roche Landscaping Services chose HALSTEAD for their proven ability to support aggressive growth strategies through tailored marketing solutions. With a focus on building RLS into a leading commercial landscaping business, Roche valued HALSTEAD's expertise in creating professional branding, impactful websites, StoryBrand, and targeted campaigns, including SEO and social media to establish a strong market presence. HALSTEAD's understanding of commercial services and their collaborative, scalable approach aligned perfectly with Roche’s goals for expansion and long-term success.
WEBSITE DESIGN & COPY
Building a Distinct Brand Identity for RLS Landscaping Services
Roche Landscaping Services now has a distinct, professional website that clearly establishes their brand identity while showcasing their expertise in commercial landscaping.
Designed with their target audience in mind, the site features bold green accents, interactive horizontal scrolling, and sleek animations that create a modern and engaging experience, reflecting the precision and professionalism they bring to every project.
With this visually dynamic and user-friendly platform, Roche Landscaping Services has strengthened their position as a leader in the commercial landscaping industry across Virginia, while also benefiting from a significant boost in SEO impact that drives greater visibility and engagement.
Showcasing Storytelling Expertise at the Forefront of Commercial Landscaping
Bringing the Roche Landscaping Services Story to Life Through Video
HALSTEAD collaborated with Roche Landscaping Services to produce a compelling video highlighting their exceptional work on the New Burman Cancer Center at the GBMC campus. This project, completed in partnership with DPR Contractors, showcases RLS's expertise in landscaping, irrigation, site furnishings, paver walkways, sod, plantings, and mulching for this state-of-the-art facility. To capture the scale and impact of their work, HALSTEAD combined drone footage with thoughtful videography to provide sweeping visuals of the campus.
HALSTEAD videographer conducted a video interview using carefully crafted questions designed to help RLS share their story in a way that resonates with viewers, emphasizing their precision, partnership, and dedication to commercial maintenance excellence. The result is a powerful narrative that positions RLS as a trusted leader in commercial landscaping.
Combined Information and Authority for a Premier Commercial Presence
Roche Landscaping Services’ focus on commercial landscapes required a strategic approach to showcase their expertise in the sector. The website balances detailed information with an authoritative tone, featuring high-quality commercial videography and impactful case studies that highlight their capabilities. This positioning establishes Roche Landscaping Services as the premier choice for commercial landscaping in Virginia.
ADVANCED Search Engine Optimization
Successful SEO Strategy and Rapid Brand Growth
HALSTEAD's perfected SEO approach ensured that the launch of Roche Landscaping Services’ new website not only preserved their existing rankings but also drove immediate growth, laying a strong foundation for their commercial landscaping success.
Following comprehensive SEO research, HALSTEAD developed a strategic SEO map to target high-value keywords and enhance online visibility. After launching the SEO-optimized website, we saw rapid improvements in rankings as early as July, just weeks after replacing a temporary one-page site. By August, following a full month of focused SEO efforts, the site experienced even more significant growth in search engine performance, solidifying its presence in the market.
Roche Landscaping required additional efforts to establish domain authority as a brand-new domain. We successfully implemented a backlink and citation strategy, further boosting the site's credibility and strengthening its long-term SEO success. This achievement marks a significant milestone in Roche Landscaping's growth in its digital footprint.
36
Keywords Ranking in the Top Ten Positions on Google
Today, 36 relevant keywords rank in the top 10, compared to none before partnering with HALSTEAD.
Key Outcomes of the HALSTEAD and Roche Landscaping Partnership
Clean and Professional Design
The site features a sleek, modern design with bold green lines and horizontal scrolling to create an engaging experience.
Dynamic Animations
Subtle transitions and animations enhance the visual appeal, positioning RLS as a leader in the commercial landscaping sector.
Balanced Authority and Information
A focus on detailed information and authority establishes RLS as a trusted expert in Virginia’s commercial landscaping market.
High-Quality Commercial Videography
Impactful case studies and professional videography showcase the company’s capabilities and success.
Successful
SEO Strategy
A targeted SEO plan resulted in rapid improvements in rankings, further bolstered by a strong backlink and citation strategy to build domain authority.
CASE STUDIES
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