TARGETED SEO, TOP RESULTS
Driving Targeted Success: Premier Gunite Pools Achieves Top Rankings and Record Breaking Leads
Targeted Keyword Strategy Delivers Results
A shift to a targeted SEO strategy for Premier Gunite Pools resulted in substantial lead and ranking improvements.
Focused optimizations across their campaigns boosted their presence in a competitive market, significantly increasing both visibility and high-quality lead flow.
This long-standing client recently shifted focus solely to gunite pools, requiring an overhaul of their SEO strategy. New keyword research informed updates across the website, including SEO-optimized pages that specifically target their niche market.
Within a couple of months, these changes led to significant ranking improvements, placing the client in the top three for nearly all high-priority keywords—a testament to the power of focused, strategic SEO in driving visibility and quality leads. The client is now ranking in the top 3 for most of the keywords.
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Keywords Ranking in the Top Ten Positions on Google
Strategic Optimizations Boost Leads
Premier Gunite Pools saw remarkable SEO-driven growth.
Premier Gunite Pools experienced significant growth through consistent, targeted optimizations, leading to a notable surge in lead volume. For example, comparing Q2 year-over-year, they saw an impressive rise from 13 to 95 leads. This transformation highlights the effectiveness of focused SEO strategies in driving steady and impactful lead generation for Premier Gunite Pools.
EXPANDED PAID MEDIA REACH
Maximizing Pool Campaign Success
While search volume for pool-related keywords has risen, the impressive lead growth is largely driven by strategic optimizations. Comparing Q3 year-over-year, impressions increased by 246%, and clicks rose by 209%, with the pools campaign securing Google’s top result 52% of the time and the pool renovation campaign ranking first 69% of the time. Additionally, almost every active ad set on social platforms is converting with high-quality leads, proving the power of precise SEO and paid ad strategies in driving meaningful results.
Key Outcomes of the HALSTEAD and Premier Gunite Pools Partnership
Record-Breaking Leads
Q2 lead growth from 13 to 95 year-over-year
Top Google Search Results
Google’s top result for pool campaigns 52% of the time
Exceptional SEO Results
Top 3 ranking for nearly all priority keywords
Enhanced Conversion Rates
246% increase in impressions and 209% increase in clicks (Q3)
Maximum Campaign Success
Social ad sets converting with high-quality leads
Hear From Premier Gunite Pools About Their Experience
“We have been using Halstead Media for a few years now. They have never let us down. Always good, open communication with quality results. They have a good knowledge of our specific industry which makes communication that much more accurate. I would highly recommend!”
— Gairad DeCastro, Owner, Premier Gunite Pools
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