TARGETED LEAD GENERATION
Driving Engagement With a Modern Website & Strategic SEO for Rutland Turf Care
Rutland Turf Care partnered with HALSTEAD to implement a sustainable marketing program to outpace cancellations and ensure financial stability after dissatisfaction with their previous marketing agency.
Transforming its digital presence through strategic design, SEO, and lead-generation ads, Rutland Turf Care saw a major boost in engagement and visibility. From a complete website revamp to on-Facebook lead generation and targeted SEO tactics, their online success has reached new heights.
A Complete Website Revamp: Technical Precision Meets Visual Appeal
The client’s former website lacked the modern appeal needed to engage new customers, so a full transformation brought it up to date with a visually captivating, user-friendly design.
Through strategic design, engaging copy, and well-chosen imagery, the new website now speaks directly to its target audience, creating a sense of connection and value that drives visitor engagement. Rutland Turf Care’s services are displayed in a clean, organized layout that’s both accessible and appealing, contributing to a 121% year-over-year increase in site traffic.
SEO Success
Achieving Top Rankings Through Strategic SEO Transformation
A thorough analysis of the client’s previous website revealed significant gaps in on-site SEO, with none of their critical keywords ranking within the top 100. Following the launch of a fully optimized site in March 2023, improvements were immediate.
Through HALSTEAD’S ongoing SEO work—including content optimization, targeted keyword pages, blog updates, Google Business enhancements, and strategic link-building—the site now ranks for all 144 targeted keywords, with 87 in the top search positions, demonstrating the power of a well-executed SEO strategy.
186
Keywords Ranking in the Top Ten Positions on Google
Increasing Leads with a Targeted Facebook Strategy
Year-over-year leads rose by 58% after introducing on-Facebook lead generation, addressing low click-through rates with a direct, high-engagement strategy. Initially skeptical about Facebook’s effectiveness, the client now enjoys reliable lead flow and consistent performance from these ads, demonstrated in performance screenshots that show the impact of this tailored approach.
Key Outcomes of the HALSTEAD and RUTLAND TURF CARE Partnership
Modernized Website Design
An organized, visually appealing site displays services effectively
Expanded Paid Media Reach
Lead generation through Facebook improved CTR and raised leads by 58%
Significant SEO Gains
Ranking for 144 competitive keywords, 87 on Google’s first page
Enhanced Conversion Rates
Website traffic increased by 121% year-over-year
CASE STUDIES
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