FORTUNE 500 EXPERIENCE MEETS LANDSCAPE INDUSTRY EXPERTISE
A team that knows the lawn, landscape, and outdoor living industries, inside-out.
THE DIFFERENCE IS SPECIALIZATION
Business Growth Fueled by Proven Systems & Strong Partnerships
When it comes to growing your landscaping business, you need a marketing partner that not only understands your industry but prioritizes your success above all else. At Halstead, we align our goals with yours, measuring success by your growth, leads, and satisfaction—not just our bottom line. With a team of experts who are deeply invested in the landscape industry, award-winning strategies, and a proactive approach, we deliver a level of service and dedication unmatched by our competitors. We’re here to be a true partner in your business journey, offering unmatched transparency, flexibility, and expertise every step of the way.
OUR CORE VALUES
Where We Stand
Partnerships
We relate to our clients as partners. We work with, and because of our clients. Co-owning their goals and successes, just as we share in our colleagues’ wins. We connect with our clients, and team members, with mutual trust and respect, as well as effective collaboration every step of the way. We focus on staying in communication, anticipating needs and opportunities, and challenging each other’s thinking and expectations.
Results
We strive for a balance of beauty and effectiveness. Focusing on results that truly matter to the client. The bottom line is always top-of-mind. Leads, conversions rather than checking the box on a lot of tasks. Trend lines move up through creativity and ongoing optimization.
Dependability
We over deliver on our promises and go above and beyond to add unanticipated value to our clients. We often demand more of ourselves than our clients do. We pay attention to the details, because the magic is always in the smallest details.
Action Over Perfection
We win by acting often, regularly, and quickly. Analysis paralysis and perfection are the killers of growth and innovation. We recognize the destination is indeed a journey, however there are checkpoints in the journey that need to be shipped and done swiftly. With adequate planning, research, and discussion, the last 5% can’t be the roadblock.
Change
We embrace change as a core value to drive growth and success, actively seeking and adopting new ideas for improvement. This includes refining our processes, tools, and services, and discerning what works best to refine our approach accordingly. We also look for opportunities to develop both our soft and hard skills. By maintaining agility and responsiveness, we ensure we stay ahead of the curve.
Curiosity
Curiosity fuels our marketing strategies and execution, as well as our conversations with each other, and with clients. It motivates us to keep learning. There is always a better way. Always be researching, experimenting, and listening to find out what it is, by diving deep beyond the surface, beyond requests, beyond statements, going past the “what” or the “when” to get at the “how” and the “why.”
TRUSTED BY THE BEST IN THE INDUSTRY
Meet Our Team
A truly unique combination of talent, work ethic, and experience is at the heart of HALSTEAD. Led by a husband and wife team that combines over 20 years of multi-channel design/build industry experience with a Global 100 background. Derived from project-based, cutting-edge big business talent management principles, we know the best talent isn't limited to a zip code or a city, especially when looking for deep industry or skill expertise. We've modeled our business to this understanding. Using a remote workforce, our team is comprised of talented, passionate, and knowledgeable professionals that reside all over the U.S.
CO-OWNER
Corey Halstead
Born into the landscape industry, Corey began working in commercial landscape maintenance at the early age of 14 in his uncle's business. Transitioning to the landscape and pool construction side in his early 20s, Corey worked his way from installation crew member to project manager and design/sales roles, eventually switching to the product side of the industry with pavers and walls. Settling into sales and marketing responsibilities in latter roles, Corey combines his hands-on industry experience, with a unique understanding of both the B2B and B2C channels in the business. With over 8 years driving measurable marketing ROI for leading landscape contractors and pool builders, garden center and hardscape dealers, and outdoor living building product manufacturers, Corey heads up sales, marketing, and education at HALSTEAD.
“I believe the core of successful businesses that do great work, achieve things bigger than the sum of its parts, are its people. In my 25+ years in the landscape industry, watching and learning, I think recruiting and people management have largely been neglected—the “labor crisis” has been manufactured from within.”
–Corey Halstead,
Co-owner
CO-OWNER
Anna Halstead
Fortune 500/Global 100 consulting experience meets the design/build and landscape industries. Before leaving her role in management consulting at leading Global consulting firm Accenture to join HALSTEAD full-time, Anna worked extensively in sales and marketing leadership roles in the TV/cable industry. Fueled by an extensive background in process management, consulting, and sales and marketing for hundreds of high-profile clients, Anna brings her corporate growth experience to the landscape industry, responsible for hundreds of successful marketing case studies over her time at HALSTEAD.
“Investing in branding is like investing in your personal character—it puts you in front of the line and opens doors to better opportunities. Like all good things that take time and aren’t quick fixes, branding is the best overall investment.”
–Anna Halstead,
Co-owner
VP, CUSTOMER EXPERIENCE & DELIVERY
Tracy Hart
Overseeing the Project Management and Delivery Teams, Tracy ensures best practices are shared from the services and results that our clients deserve — to how we communicate with clients. Behind the scenes, Tracy is connecting the dots between teams; identifying and implementing training opportunities; reviewing new options and services; regularly driving expectations up; and ultimately and most importantly, helping to deliver continuously increasing amazing above-and-beyond experience and results to our clients. Tracy has dual degrees in mathematics and art and a background in marketing and analytics. She has 20 years in school teaching and marketing, along with a skilled eye for design. When she’s not working, Tracy’s spending time practicing yoga & meditation or hanging out with her husband Brian and her mini poodle Kosar.
“Working as a team, we develop a custom strategy for each client. Everyone on the HALSTEAD team has a different skill set, a unique perspective, and is driven to deliver the highest level of results. We’re always excited to share the strategy with the client.”
–Tracy Hart,
VP, Customer Experience & Delivery
DIRECTOR OF CLIENT HAPPINESS & PROJECT MANAGEMENT
Lauren Cullnan
With almost 15 years in various marketing capacities, at HALSTEAD, Lauren oversees clients and other project managers. As a Senior in her role, she manages processes and communications and is always looking to optimize how, what, and when we deliver. Before HALSTEAD, Lauren’s previous experience included overseeing ad spends more than $750,000 and managing creative efforts, including websites, ads, and videography. She is a natural at organizing, communicating, and passionate about proactive planning as well as problem-solving. She is based in the suburbs of Chicago with her husband and two sons. In her free time, Lauren loves to spend time outdoors with her family and explore new local restaurants.
“Every HALSTEAD team member’s voice matters, no matter their role or title. Knowing all ideas are valued makes everyone comfortable sharing their thoughts. We end up learning a lot from each other, and it helps us create effective strategies that are developed from a blend of unique perspectives. It’s something special.”
–Lauren Cullnan,
Director of Client Happiness & Project Management
SALES & MARKETING LEAD
Jim McLaughlin
With over a decade of experience in the landscaping and green industry, Jim has built a deep understanding of the market and customer needs. His career began at a local garden center, where he sold plants, designed landscapes, and gained valuable experience working with both residential and commercial landscaping companies. Starting on the installation crew, he progressed through roles in design, project management, and account management, overseeing a range of residential and commercial properties. A lifelong Ohio resident, Jim holds a degree in Horticultural Science from the University of Cincinnati. Outside of work, he enjoys spending time outdoors with family and friends and passionately supporting his local sports teams.
In his role at Halstead Media, Jim is dedicated to helping clients achieve their goals by understanding their unique needs and offering tailored marketing solutions. By building strong relationships and providing customized proposals, he ensures that each client is set up with the right strategies to improve their lead generation, increase visibility, and drive measurable success.
“Landscaping provides us the opportunity to bring our customers visions to reality. It allows us to create a strong connection with our client that extends well beyond the initial job. This is what I’ve grown to love about the industry. We get the opportunity to enhance the outdoor world by creating long-lasting impact and relationships, both aesthetically and ecologically. At HALSTEAD, we get to highlight those landscapes in a digital format for the entire world to see.”
–Jim McLaughlin,
Sales & Marketing Lead
Lead PROJECT MANAGER
Kelsey Blomquist-Wright
Prior to HALSTEAD, Kelsey mastered marketing in several related roles, including 6 years at two other creative marketing firms. Before that digital marketing deep dive, Kelsey spent 7 years traveling the country producing world-class events (hello Super Bowl)! With her passion for creative marketing, a vast background in consumer-focused marketing, and education from the University of Hawaii, Kelsey brings a wide array of experience and tenure to the project management position, ready to help HALSTEAD clients achieve stability, growth, and legacy! When not in the virtual office, this self-proclaimed 'foodie' enjoys the Florida outdoor life (fishing, boating, beaching) with her husband and two Goldendoodles, Basil & Sage.
“I love working with our clients to bring their marketing visions to life through unique & creative website design. Watching a website transform, perform well & aid our clients in growing their business, makes this position so rewarding.”
–Kelsey Blomquist-Wright,
Lead Project Manager
PROJECT MANAGER
Ellie Troughton
Ellie is passionate about creating marketing strategies that provide real value to consumers and drive tangible results. She thrives on understanding the unique needs of clients and implementing marketing systems that truly move the needle. Ellie's experience includes six years in various marketing disciplines, which includes successfully managing comprehensive marketing campaigns and leading initiatives that enhance client engagement for increased results. Holding a Bachelor of Arts in English from the University of Dayton and experience in copywriting, her passion for storytelling is combined with a strategic approach to marketing. Outside of work, she enjoys cooking, reading, and hanging out with her cat, Kenny.
“For me, marketing isn't just about ticking boxes; it's about identifying the unique value a business offers and crafting strategies to effectively communicate that value to the consumer.”
–Ellie Troughton,
Project Manager
PROJECT MANAGER
Sophia Saffert
Sophia graduated from the University of Applied Sciences in Neu-Ulm, Germany with a degree in Marketing & Communications. At HALSTEAD, Sophia is a Project Manager helping clients with marketing strategy and implementation efforts. Sophia has been with HALSTEAD for about 3 years. Sophia has been based in Los Angeles for several years, with her husband and child.
“At HALSTEAD, we work as a team to create unique marketing strategies for every client. Great collaboration is at the heart of what we do, and it’s the teamwork that excites me every day. I enjoy working with our team and clients to craft paid media strategies and design websites that not only look amazing but also drive success and growth.”
–Sophia Saffert,
Project Manager
PROJECT MANAGER
Austin Koziol
Austin is passionate about helping companies scale through results-driven marketing. With a strong background in digital marketing, he has worked with massive brands like Overstock.com and small businesses just getting started. He’s all about creating strategies that drive real growth. Austin thrives on building partnerships and digging deep to uncover the insights that help clients succeed. He’s all about taking action, adapting to change, and finding creative solutions to make an impact. When he’s not working, Austin enjoys going to the gym and spending time with his wife and daughter.
“I love helping clients scale to a point that they can not only continue to grow, but create a legacy that they can leave behind for themselves and their families.”
–Austin Koziol,
Project Manager
COPYWRITER & CONTENT MANAGER
Andrea Pejoska
With a distinguished writing career spanning over 8 years, including a notable tenure with HALSTEAD from 2017 to 2019, Andrea embodies the fusion of creativity and strategic insight. Bringing a deep understanding of content creation and management for the outdoor living industry, Andrea has harnessed the power of words to elevate brand narratives and drive meaningful engagement. At HALSTEAD, Andrea’s expertise not only enriches the company's content but also guides its strategic direction. In her spare time, she enjoys traveling and spending time outdoors with her husband and daughter.
“The most stirring and effective marketing stories are born from the harmonious interplay of a dedicated team’s talents. Working alongside HALSTEAD’S ensemble of creatives, strategists, and visionaries has been a masterclass in teamwork. Together, we've melded individual strengths and diverse perspectives into a unified force, enabling us to sculpt narratives that don't just reach audiences in the landscape industry, but resonate with them on a profound level.”
–Andrea Pejoska,
Copywriter & Content Manager
BRAND COPY DIRECTOR
Debbie Hoffman
Debbie Hoffman is an experienced copywriter, content strategist, and brand marketing expert with over 20 years of experience in SEO-driven copy and storytelling. A seasoned strategist, she has a proven track record of developing narratives that resonate deeply with audiences, fostering meaningful engagement across various industries. Throughout her career, Debbie has worked with both B2B and B2C clients, crafting tailored messaging that aligns brands with their audiences. Debbie excels at creating tailored, impactful messaging that aligns brands with their audiences. At HALSTEAD, she oversees all copy-related projects, ensuring the messaging remains consistent, engaging, and aligned with client goals. Based in New York, Debbie enjoys spending her free time exploring lakefronts, planning her dream lake house, and creating memorable experiences with her family.
“Every brand has a story waiting to be told. At HALSTEAD, we bring that story to life through collaboration, creativity, and a deep understanding of our clients’ goals. It’s incredibly rewarding to work with such a talented team to craft content that not only captures attention but creates lasting connections.”
–Debbie Hoffman,
Brand Copy Director
CONTENT WRITER
Lindsey Cartwright
Lindsey began writing when she first learned how to hold a pencil, and hasn’t stopped since. As a copywriter, editor, and social media manager, she brings over 6 years of experience to Team Halstead. In her short career, she has worked under many brands, including Virgin Voyages, Central Bark, and GalaxyCon. When she is not focusing on her freelancing, she’s chipping away at her debut novel, gaming, scuba diving, and drawing!
“I was never a person who could focus on just one thing at a time, because I wanted to do everything. However, no matter what rabbit hole I fell down, I have always found my way back to writing. When I’m writing—no matter what the genre or topic is—I know I’m doing what I was put on this earth to do!”
–Lindsey Cartwright,
Content Writer
COPYWRITER
Martina Willis
Martina has over fifteen years of extensive experience in marketing and advertising, working for larger global agencies, smaller local boutique studios, and freelance. Martina has enjoyed roles in broadcast production, writing, and content strategy. Words are her passion. She has a double honors degree in English Literature & Sociology from the National University of Ireland (Maynooth) and a postgraduate diploma in Advertising, Marketing & PR from the Fitzwilliam Institute (Dublin). Martina was born and raised in Ireland but now calls Fredericksburg, Virginia home. She is an extensive traveler and has lived on four continents. When she isn’t bouncing words around, she enjoys snooping in second hand book shops, checking National Parks off her list, planning themed birthday parties, and visiting new places. She lives, rustically, in the woods with her husband, 4 kids, and their aussiedoodle, Aengus.
“Words are my universe. I love to write them, read them, learn new ones, and manipulate them into sentences they shouldn’t be in. I consume them, they consume me. What I bring to the table is a creative yet concise execution of narrative. I see story in every element of our existence. I am always ready to breathe it in, hungry to learn more, and excited to put it back out into the world better than before. I love utilizing the creative process to whittle each one. At Halstead, we collaborate as a team to give you the best version of your story through design, strategy, visuals, and copy. I am exhilarated to be a part of that. Let’s get to work!”
–Martina Willis,
Copywriter
HEAD OF SEO
Matej Robar
Matej began his HALSTEAD journey as a web designer, building visually stunning websites. Over the years, his passion for SEO grew as he recognized its key role in boosting visibility and engagement. As Matej expanded his focus from design to SEO, he ensured all websites looked great, ranked well, told compelling stories, and reached the right audience. With expertise in tools like Moz and Semrush and a deep understanding of Google’s evolving algorithm, Matej’s research-driven approach ensures competitive results and leads.
Today, as Head of SEO, Matej optimizes new websites from the ground up and works on ongoing SEO strategies for existing clients, enhancing their websites and Google Business Profiles to improve visibility, rankings, and overall performance.
“The website is at the heart of every marketing effort; therefore, it should always be intentionally designed with this purpose in mind. I am proud to be a part of a team that is as passionate about this as I am.”
–Matej Robar,
Head of SEO
CREATIVE DIRECTOR
Bethany Aeckersberg
Before HALSTEAD, Bethany spent over six years crafting engaging and strategic websites that convert. She has successfully tackled diverse design challenges throughout her career, demonstrating adaptability and an innate ability to produce outstanding website designs across various platforms. The team and our clients can sense pride in her attention to detail, which has consistently allowed her to transform basic concepts into visually striking creations that adhere to established design principles while pushing design boundaries.
Comfortable in Adobe Suite including Premiere Pro, Adobe Rush, and others, CSS HTML, and plugins, Bethany’s skills range from technical, SEO, and clearly, design! Originally from Canada, and now residing in Arizona, Bethany loves hiking and spending time outdoors with her husband and dog, frequenting her favorite coffee shops, browsing bookstores, and staying up to date with current design trends.
"I feel so honored to have the opportunity to tell peoples stories through the lens of design, and having the chance to create an online home for our clients that can convey the heart and the value of their business is something I’ve always been passionate about. I love designing websites that are not only visually enticing, but evoke a sense of community and connection.”
–Bethany Aeckersberg,
Creative Director
SENIOR WEBSITE DESIGNER
Dani Cervantes
Prior to HALSTEAD, Daniela designed and built over 100 websites and worked with dozens of clients and numerous web design agencies. Her passion for merging strategy and aesthetics is obvious with her proven track record for designing beautiful, unique, and compelling websites that meet design principles, evoke emotion, engage users, and lead to high conversion rates. Daniela enjoys personal development and wellness and is continually nurturing her mindset and self-growth. As a resident of New York City, she spends her free time discovering new places, spending time outdoors, picnics, hiking, practicing yoga and breath work, and much more.
"Your website is the digital storefront of your business, and its design is the first impression you make on the world. It has the power to captivate, engage, and compel the world to step inside your unique world of possibilities."
–Dani Cervantes,
Senior Website Designer
WEBSITE AND GRAPHIC DESIGNER
Olivia Mello
After graduating with an English Writing & Communications degree, Liv began working as a marketer and office manager which led her to develop her passion and skills in graphic and web design. Her expertise in Squarespace for over five years, and graphic design skills, combined with her extensive knowledge of SEO, helps Olivia deliver modern, unique, and user-friendly HALSTEAD websites and graphics. When she’s not working, she’s traveling, working on her film script, or spending time with friends and family in Massachusetts.
"Clients should think of their custom-built website as a virtual storefront to showcase their best work. Every brand, even within the same industry, is unique and the most rewarding part of my job is finding that differentiator, letting it shine through the design, and watching our clients become truly proud of their new online presence."
–Olivia Mello,
Website & Graphic Designer
WEBSITE DESIGNER
Alejandra Castelero
With a decade of expertise in web design and marketing, Alejandra honed her skills in the performing arts and tech sectors, alongside various projects, blending innovative marketing strategies with distinctive brand development. She channels her passion for designing websites (that are as pretty as they are SEO’d) by leveraging her extensive skill sets and creative intuition. Alejandra's deep understanding of branding and marketing allows her to consistently exceed strategic objectives, driving impactful results. Beyond her professional pursuits, Alejandra is an avid cook, interior design enthusiast, and seasoned traveler. She’s based out of NY.
"I have a passion for crafting compelling narratives and designs that resonate with your audience, ultimately driving success and growth for you."
–Alejandra Castelero,
Website Designer
PAID MEDIA MANAGER
Elizabeth Wasserman
Elizabeth brings years of diverse digital marketing experience to HALSTEAD. She works heavily in the Meta Business Suite and Google Ads. Elizabeth's expertise shines when analyzing and optimizing Google Ads to drive leads. Before HALSTEAD, Elizabeth had agency experience where she focused on all agency and client digital management efforts and client happiness while leading a team of developers and designers. Elizabeth calls Northwest Montana home, where she loves running, hiking, and skiing.
“Our marketing efforts don't exist in a silo. It's essential to consider the full picture when making any decisions. Working together as a team and collaborating leads to measurable results.”
–Elizabeth Wasserman,
Paid Media Manager
PAID AND ORGANIC SOCIAL MEDIA MANAGER
Lena Lebid
As a Paid and Organic Social Media Manager, Lena boasts 15 years of marketing experience, 8 of which were dedicated to hands-on management of social media advertising. Her expertise extends to paid media advertising across multiple platforms such as Facebook, Instagram, Google, LinkedIn, TikTok, Twitter, Pinterest, and more. Originally from Ukraine, Lena moved to the US in 2015, settling in Philadelphia where she currently resides. Armed with a degree in business administration/management and proficiency in three languages, Lena excels in her role using her different perspectives and her drive for results. Outside of work, Lena indulges in her passion for travel, enjoys hiking with her loyal dog Rox, dabbles in stock trading, and operates a small local business selling houseplants—a COVID hobby turned successful venture.
“I think it is critical to keep an open mind, continue exploring, and be open to others’ perspectives. Abraham Maslow once said, ‘I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.’ I strive to keep my toolbox diverse for the best results in any situation, known or new and interesting.”
–Lena Lebid,
Paid & Organic Social Media Manager
PAID MEDIA MANAGER
Hannah Gaboriault
With over 6 years in marketing, Hannah's experience in paid search advertising has helped her develop a data driven approach that she incorporates into her work regularly. Her most recent experience, prior to HALSTEAD, included running dozens of campaigns at a tech ed company where she mastered her combination of leveraging analytical thinking and creativity. Today, she is passionate about optimizing campaigns to exceed KPIs and maximize ROI, presenting quality insights to cross-functional teams for informed decision making, analyzing campaign performance and making strategic campaign optimizations, managing large campaign budgets, utilizing automation for ongoing campaign management, and writing compelling messaging in the brand’s voice. Hannah is based out of South Carolina. Outside of work, she enjoys traveling, hiking, and being outdoors with her pups, Alvin & Nash.
“My favorite quote is, "it is a capital mistake to theorize before one has data." - Sherlock Holmes”
–Hannah Gaboriault,
Paid Media Manager
FILMMAKER
Matteo Banfo
At HALSTEAD, Matteo is our lead videographer and video editor and has been filming projects for HALSTEAD for five years. Other than being one of the very few Italians incapable of cooking anything, Matteo is an award-winning filmmaker with over 10 years of experience. He has worked with numerous clients, including Nike, BASF, American Express, Ferrari, Sumitomo, and Max Mara. When he’s not busy writing, shooting, or editing you’ll probably find him playing with his family, on top of a mountain, or the two things together.
“I’ve helped contractors and industry professionals across the country tell their story through high-quality videography. The project manager and I will handle all of the details from organizing the best site to shoot to prepping you and your team to incorporate drone footage and time-lapse videos.”
–Matteo Banfo,
Filmmaker
VIDEOGRAPHER
Nikolai Berger
Nikolai, based in New York, is a filmmaker/Journalist. He started his career in Rome, Italy, and worked for clients such as Al Jazeera, Juventus, American Express, Nautical Channel, and other private clients. His true passion is for the craft of filmmaking in all of its forms. He believes there’s always a story to tell and to share; what better way than to do it visually!
“I love what I do and being able to meet creative and ambitious people. I love capturing quality content and finding the best way to tell somebody’s story. We’re all here to build and create things that enrich people’s lives. Just to be a part of that atmosphere or growth and to have the opportunity to showcase people’s hard work, their wonderful personality, and even their works of art has been a joyful ride.”
–Nikolai Berger,
Videographer
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STOP THE MADNESS
Your Road to Legacy Starts Here
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, Great Outdoors
Find stability in an ever-changing market with industry experts who understand you and your business.
“…with HALSTEAD, our business has literally doubled. That would not have been the case without the things that we have—the website, the brochure, and the video.”
— Brian Thomas Shernce, BTS Landscaping
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”
— Ron Duhamel, Firesky Outdoors