A STRATEGIC WEBSITE REDESIGN AND SEO SUCCESS STORY
Driving Business Growth for Allied Landscape Supply
When Allied Landscape Supply sought to elevate its digital strategy and strengthen its market presence within the lawn, landscape, and outdoor living industry…
they partnered with HALSTEAD.
About Our Client
Allied Landscape Supply is a leading Unilock Authorized Dealer, landscape and masonry product and bulk supply distributor with five locations out of Pennsylvania.
With Allied’s customer base primarily consisting of landscape contractors and some homeowners, the HALSTEAD team was the perfect fit with expert industry knowledge. The collaboration focuses on a marketing system, including a complete StoryBrand website redesign, advanced SEO, and the strategic use of co-op marketing funds to fully unlock Allied’s growth potential.
Transforming Allied's Website Into a Lead-Generating Powerhouse
WEBSITE DESIGN & COPY
We reimagined Allied’s website to turn more visitors into customers by aligning with industry-specific needs.
HALSTEAD designed the new StoryBranded site to attract small contractors and homeowners interested in hardscaping and outdoor living solutions, featuring easy-to-navigate pages, integrated appointment scheduling through Acuity, and a project calculator.
The methodology based on storytelling helps create a lasting connection with visitors, keeping Allied at the forefront of the mind.
The website uses dynamic movement and interactive elements to transform a “basic” materials site into an engaging hub that supports business growth goals, helping potential customers move seamlessly from browsing to making a purchase decision.
ADVANCED Search Engine Optimization
Propelling Allied to the Top of Local Search Results
Upon launching the new website in late June 2023, HALSTEAD implemented a local SEO strategy focusing on key services and geographic areas relevant to the industry. This approach included focusing on Google Business Profiles for all five locations.
By targeting 104 carefully selected keywords, we quickly moved Allied's online presence into the top search positions, which led us to expand the campaign with an additional 178 keywords.
178
Keywords Ranking in the First to Third Position on Google
As a Result…
178 out of 216 keywords now rank in the top 1-3 positions, with only two keywords outside the first page.
We created an SEO strategy to continue evolving to attract more relevant organic traffic and enhance Allied’s digital footprint in their service areas.
CO-OP MARKETING FUNDS
Maximizing Unused Co-op Marketing Funds for Sales Growth
A significant growth opportunity for Allied was maximizing the use of co-op marketing funds available from manufacturers like Unilock, Techo-Bloc, EP Henry, and other suppliers of hardscaping, outdoor lighting, and veneer stone products.
HALSTEAD assisted Allied in navigating the intricacies of these co-op programs, crafting tailored marketing strategies, and preparing the necessary documentation to secure additional funds.
This approach enabled Allied to enhance their marketing efforts and reach more prospective customers in the lawn, landscape, and outdoor living markets.
Key Outcomes of the HALSTEAD and Allied Partnership
Optimized Use of Co-op Marketing Funds
Helped Allied utilize available co-op funds from multiple vendors to maximize reach and effectiveness.
Improved Search Engine Rankings and Website Traffic
Achieved leading positions for 164 out of 216 keywords, driving consistent growth in organic traffic.
Developed an Engaging StoryBrand Website
Built a dynamic, user-friendly site that resonates with Allied’s target audience and converts visitors into loyal customers.
Expanded Keyword Strategy for SEO Success
Refined and expanded the SEO strategy to ensure ongoing search rankings and organic traffic growth.
Hear From Allied About Their Experience
“Halstead did it again! They delivered a tremendous branding concept, catalog, and website for my company, just in time for a very important trade show deadline. The teamwork and attention to detail are evident when working with Halstead. I highly recommend all their services.”
— Michael Scharnikow, General Manager, Allied Landscape Supply
CASE STUDIES
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