EXPANDING A REFINED BRAND
SEO-Driven Second Website Transformation for Consistent Brand Growth for GoldGlo
WEBSITE DESIGN & COPY
HALSTEAD’s long-standing partnership with GoldGlo yielded remarkable results through a newly launched website and a surge in lead generation.
Despite the concern about lowering SEO rankings during the transition, GoldGlo’s rankings excelled.
From enhancing their online presence to driving significant Google Ads performance, this collaboration continues to deliver success. Here are the key highlights of the team's recent efforts.
SEO Success
How GoldGlo’s Website Relaunch Drove Rankings and Boosted Leads
GoldGlo, a long-term client, initially hesitated to update their well-performing website. However, with HALSTEAD's guidance, they embraced a fresh design and enhanced SEO strategy. The result? The launch of their revamped website led to even stronger SEO performance and higher rankings.
Through strategic planning focused on safeguarding SEO value, GoldGlo not only maintained their rankings but achieved significant growth. Over the year leading up to this case study, their Google Ads performance saw remarkable improvement as well with leads increasing from one to eight—marking a steady upward trend that drives sustainable growth for their business.
186
Keywords Ranking in the Top Ten Positions on Google
Elevating Elegance Through Collaborative Design
This marks HALSTEAD’s second website redesign for GoldGlo, a partnership that has thrived over several years.
Collaborating with HALSTEAD was a truly standout experience for GoldGlo. The HALSTEAD Project Manager brought creative ideas that were instrumental in crafting a design that aligned perfectly with GoldGlo’s vision. The focus was on enhancing their previous website while staying true to their brand identity, incorporating their signature purple and refining the yellow into a soft gold for a more elegant, natural feel.
Subtle animations added a dynamic touch, making GoldGlo’s exceptional work shine even brighter. The result is a luxurious, polished website that reflects the sophistication of their high-end projects and clientele. Since the launch, GoldGlo has maintained strong rankings and experienced noticeable improvements, demonstrating the success of the redesign.
EXPANDED PAID MEDIA REACH
Boosting Social Performance Through Strategic Innovation
Year-over-year, HALSTEAD has seen remarkable growth for GoldGlo. Impressions increased by 50%, showing that the campaigns reached a much wider audience. Clicks also increased by 48%, meaning more people engage with GoldGlo’s offerings on a regular basis. The cost-per-click has risen by 190%, which highlights the growing competition but also the increasing demand for these services.
Key Outcomes of the HALSTEAD and GoldGlo Partnership
Reimagined Web Experience
Redesigned GoldGlo's website with a focus on elegance, refining their brand colors and adding subtle animations to highlight their high-end projects.
Rising CPC
CPC increased by 190%, reflecting growing competition and market demand.
Exceptional SEO Results
Achieved a seamless transition with no loss in rankings and positive improvements after the new site launch.
Enhanced Conversion Rates
Impressions increased by 50%, clicks rose by 48%, and the CTR remained steady with only a 1% dip.
8x Surge in Google Ads Leads
Google Ads leads surged from one to eight this period year-over-year, showing consistent growth.
CASE STUDIES
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