DRIVING TRAFFIC AND VISIBILITY THROUGH STRATEGIC SEO AND MARKETING
Redefining Valley Deck & Patio’s Digital Experience for Greater Social & SEO Impact
The HALSTEAD team approached the Valley Deck & Patio website with fresh eyes, crafting its design to connect with a family-focused audience through thoughtfully chosen visuals and enriched content.
Key additions, like clear pricing packages, in-depth Q&A sections, and compelling case studies, enhance the site’s appeal and strengthen the brand's connection with its audience. With advanced SEO techniques and focused Facebook marketing efforts, the site has achieved remarkable increases in traffic, keyword rankings, click-through rates, and overall online presence.
Elevating Valley Deck & Patio's Online Presence With Family-Centric Design and Clear Communication
The reimagined website for Valley Deck & Patio—a prominent Maryland landscape design and build company—now centers on their ideal audience, creating a warm, inviting feel through carefully selected images of people and families that embody the brand's focus. New features such as detailed pricing packages, comprehensive Q&A sections, and thoughtfully chosen imagery—highlighting impressive yet approachable projects—engage customers by showcasing Valley's work authentically.
The updated site, with its bold banners and case study pages, reflects the company's personality and creates brand awareness, while resources like the Idea Book, Project Planning Guide, and Patio Design Checklist empower customers to visualize the possibilities for their outdoor spaces. The addition of a clear Process section ensures potential clients understand every step of working with Valley Deck & Patio, fostering trust and transparency from the start.
THE POWER OF gOOGLE aDS
Driving Traffic Growth: Boosting Efficiency and Outperforming Competitors
Year-over-year data reveals a significant improvement in campaign effectiveness, with a 40% reduction in average cost-per-click (CPC), demonstrating enhanced efficiency and strategic targeting.
Impressions have surged by 125%, while clicks have increased by 124%, reflecting a substantial increase in traffic without sacrificing relevance or engagement, as evidenced by a consistent click-through rate (CTR) of around 7%.
This increased visibility and engagement have been further validated by their landscape design ad group, which has outperformed all competitors, ranking higher year-to-date and driving a higher quality of traffic to their site than ever before.
Search Engine Optimization & Paid Media
Accelerating Traffic Through Strategic SEO and Facebook Marketing
In July 2024, HALSTEAD’S Facebook marketing efforts saw a significant boost for Valley Deck & Patio, with a warm link click-through rate (CTR) doubling from 0.56% to 1.14%. To further enhance performance, HALSTEAD tested a new strategy in August, allowing the Facebook algorithm more freedom to learn and deliver ads where it predicts the best results—based on concrete data.
On the SEO front, HALSTEAD began by adding 46 relevant keywords after extensive research, immediately improving traffic quality by optimizing the previously underperforming site. Building on this success, we introduced 99 additional keywords in June 2023, another 128 in June 2024, and an additional 204 by October, continually refining the site's content to attract more organic traffic.
482
Keywords Ranking on the First Page of Google
275%
Increase in overall SEO performance
44%
Rise in Website Sessions in 2024 compared to 2023
Since the website's launch in January 2023, the number of keywords ranking on the first page of Google skyrocketed from 4 to 215, driving a 275% increase in SEO performance and a 44% rise in website sessions in 2024 compared to the previous year.
Key Outcomes of the HALSTEAD and Valley Deck & Patio Partnership
Significant Social Growth With Newly Tested Strategy
Warm Link CTR for Facebook marketing doubled from 0.56% to 1.14% in July 2024.
Expansion of SEO on Key Pages
Improved from 4 to 215 keywords on the first page of Google since January 2023.
Lowered CPC for Greater Budget Impact
Reduced average CPC by 40%, with a 125% increase in impressions and a 124% increase in clicks year-over-year.
Succeeded in Outperforming Local Competitors
Landscape design ad group ranked higher than all competitors year-to-date.
CASE STUDIES
See What’s Possible
Hear From Valley Deck About Their Experience
“We have enjoyed working with Halstead and I appreciate how much they are in tune with the industry.”
— Daniel Bougher, President, Valley Deck & Patio