ENHANCED USER EXPERIENCE AND BRAND REPRESENTATION

Transforming the Weaver’s Website: A Polished Redesign

The redesign of the Weavers website was a transformative project, aimed at turning an inaccessible site into a polished, refined experience for visitors, using the StoryBrand framework.

By focusing on enhanced visuals and valuable content, the new site offers a user-friendly experience that showcases the client’s expertise and projects. With the addition of key features like a detailed process page and a lead magnet, the website has grown into a comprehensive resource that educates and engages users while reflecting the Weavers brand’s evolution.

Website Design & Build

A Fresh Look for Weaver’s Website

The previous Weaver’s website had a dark and outdated feel, with limited user-friendliness. HALSTEAD’s goal for the redesign was to create a polished and refined experience that better served visitors. By focusing on clear, valuable content, we transformed the website into a more intuitive and visually appealing space.

BRAND STRATEGY AND AWARENESS

A Complete Redesign and Almost a Rebrand

This project for Weavers wasn’t just a simple refresh—it was a complete redesign, almost like a rebranding. The new site features stunning visuals with dynamic movement, striking photography, and enriched content.

These enhancements gave the site a fresh, modern feel that truly represents the client's evolving brand.

the power of Lead Magnets

New Features for Greater Engagement

Process Page and Lead Magnet for Landscape Design Marketing Strategy

One of the most significant additions to the site was the inclusion of a detailed process page and a lead magnet. These features not only add depth to the content but also position the client as an educational resource. The revisions were extensive, but the final result is a beautifully crafted, informative site that showcases both the client’s expertise and their projects.

Key Outcomes of the HALSTEAD and Weavers Partnership

Here are the key highlights of the Weavers website redesign, showcasing the improvements made and the new features that enhance user experience and brand representation:

Developed an Engaging Brand Strategy for Landscape Business

Elegant, Refined Redesign

Complete redesign with a polished and refined look

StoryBrand Framework for Landscape Design Company

Content Focus

Focus on user-friendly navigation and valuable content

Videography for Landscape Design Industry

Dynamic Media

Stunning visuals, dynamic movement, and rich photography

Expanded Paid Media Strategy for Outdoor Living Companies

Strategic Marketing Strategy

Addition of a detailed process page and lead magnet

The Full Marketing System for Outdoor Living Industry

Exceeding Client Expectations

Extensive revisions led to a final result that exceeded client expectations

Hear From Weavers About Their Experience


“Working with Halstead for our website rebuild was a pleasure. We found them knowledgeable, communicative, and timely. We hope to work with them on future projects. Thanks to all who worked on this project.”  

— Burnell Weaver, Weaver’s Landscape Company

CASE STUDIES

See What’s Possible

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    Roche

    We designed a bold brand identity and SEO strategy, creating a website that boosted rankings and positioned them as a commercial landscaping leader in Virginia.

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