DISTINCTLY ELEVATED STRATEGY
Transforming Atlantic Ridge's Digital Presence: Design, SEO, and Strategic Growth
aN IMPACTFUL upgrade
Atlantic Ridge partnered with HALSTEAD to elevate its website and digital presence, seeking a sophisticated, design-forward approach that would resonate with their boutique aesthetic and stand out in the landscaping industry.
Through a comprehensive website overhaul, targeted SEO, and strategic social media efforts, HALSTEAD delivered a powerful transformation, driving substantial gains in user engagement, search rankings, and high-quality lead generation.
Crafting a Distinctly Modern Website for a Design-Focused Client
Atlantic Ridge came to HALSTEAD with an already solid website, but the team transformed it into a truly exceptional, design-driven experience by integrating blueprint textures and an expanded sans-serif font that adds sleek sophistication and StoryBrand messaging
With a focus on white space, the updated site now embodies the client’s boutique design studio aesthetic, aligning perfectly with their brand vision and positioning them uniquely in the landscaping industry. Atlantic Ridge’s excitement over this modern, refined look highlights how the new website resonates with its design-focused values, setting it apart as a premium choice for clients seeking a tailored, high-quality approach - told through the StoryBrand lens, which positions the customer as the hero.
SEO Success
Strategic SEO and Site Overhaul Propelled Rankings
HALSTEAD’s in-depth SEO research revealed 63 high-impact keywords for the client’s service area, showing a critical need for optimization as only two keywords on the previous website ranked in the top 10. While building a new SEO-focused site, the team posted targeted blog content on their existing platform, driving notable ranking improvements from April through June.
By July, the fully optimized new site was launched with a structure tailored to these essential keywords. The transformation has been outstanding: from just two top-10 rankings on the old site to 56 keywords now ranking in the top 10—achieving this remarkable growth within a few short months.
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Keywords Ranking in the Top Ten Positions on Google
Driving High-Quality Leads and Growth Through Smart Social Strategy
Atlantic Ridge worked with HALSTEAD to implement a strategic social media plan that quickly generated a strong lead flow in just two months. Initially, the focus was on driving web traffic with branded content, followed by a shift to conversion optimization once their new website launched. Through enhanced tracking and retargeting, Atlantic Ridge was pleased with the high quality of the prospects generated.
Key Outcomes of the HALSTEAD and Atlantic Ridge Partnership
Reimagined Web Experience
Crafted a modern, elegant website featuring blueprint textures and expanded sans-serif fonts for a boutique aesthetic.
Elevated Branding
Enhanced white space and refined design elements to align perfectly with Atlantic Ridge’s brand vision.
Exceptional SEO Results
Improved search engine rankings with 63 targeted keywords; increased top-10 keyword rankings from 2 to 56.
Impactful Social Campaigns
Strategically launched social media campaigns, yielding 34 high-quality leads and a CPL of $198.
Improved Online Presence
Boosted Atlantic Ridge’s social following by 14%, strengthening brand presence and engagement.
CASE STUDIES
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