Branding for landscape design companies

BRAND STRATEGY

Winging it isn’t working. You need a plan.

Tired of riding out the highs and lows in your business, jumping across various marketing efforts in an attempt to find stability? Say goodbye to ambiguity by implementing a proven strategy developed by lawn, landscape, and outdoor living experts.

Getting started is easy.

You’ll appreciate the smooth and efficient process for sharing all the needed information with our team. After years of working with hundreds of landscape contractors, we make it easy for you to share access to your social accounts, send your images and videos, and provide all the information needed to define your brand and start growing your business.

Build Your Brand

Struggling to attract qualified leads? You may not have effective branding in place. Create a memorable and compelling brand that resonates with your target audience. Eliminate confusion, transform your website, and reflect your unique value across every platform.

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Laser-Focused Messaging

Ensure your content resonates with your target audience with the help of professional content creators, including writers, editors, photographers, and filmmakers. Tell your story and create an emotional connection with your target audience.

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Maintain Consistency

Your brand should be easily recognizable across every marketing channel, from your website and blog to your social media accounts and everything in between. With a clearly defined voice and tone, and consistent brand imagery that is uniquely yours, you’ll establish a strong and memorable identity.

AUTOMATED BRANDING IN EVERYTHING WE DO

Branding isn’t a standalone service. Our branding runs deep beyond the surface.

Branding is in the blood of our marketing. What does that mean? Nearly every piece of content we touch will have your unique brand styles injected into the finished product.

Website design for lawn, landscape, and outdoor living industries

Website Design

  • Complimentary font families, page backgrounds, graphics & icons

  • Brand colors

  • Copy in your tone of voice

Meta ads for lawn, landscape, and outdoor living industries

Facebook and Google Ads

  • Images that align with your brand

  • Consistent content across platforms

  • Copy in your tone of voice

Recruiting for lawn, landscape, and outdoor living industries

Recruiting

  • Speaking about your company in your job descriptions, that tells your story, brings your brand to life.

Videography for lawn, landscape, and outdoor living industries

Videography

  • Brand colors and overlay text styling

  • A story that expresses your company culture and values

Contractor website design for lawn, landscape, and outdoor living industries

NEW BRAND & LOGO DEVELOPMENT

Our streamlined brand package provides everything you need to establish a cohesive identity.

Brand packages are delivered in six weeks or less from kickoff!

Logo design for lawn and landscaping industry
Logo design company for lawn, landscape, and outdoor living industries

Standard & Reverse Logos

Your logo export bundle includes a standard logo for use on light backgrounds and a reverse logo for dark backgrounds, exported in the major file types for all marketing materials from digital assets like websites and social media, to vehicle wrapping and print ads.

Website design for landscaping companies

Background Textures

Our team carefully selects background textures that complement your brand colors, adding depth and personality to your website. This thoughtful approach not only enhances the overall aesthetics but also reinforces brand recall and connection with your audience.

Brand Color Guide for landscaping companies
Brand Color Guide for landscaping companies

Brand Color Guide

By extracting key colors and elements from your logo, we create a visually cohesive palette that forms the basis for your entire brand representation. This color guide becomes the guiding principle in our website builds and all future marketing collateral.

Website Design for lawn landscape and outdoor living industries

Social Media Assets

Our meticulous attention to maintaining a consistent visual language ensures that your brand is not only seen but also remembered in a way that resonates with your target audience.

At HALSTEAD, we want to see your business succeed just as much as you do.

This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.

STABILITY

SEO

Branding for lawn landscape and outdoor living industries

BRANDING

GROWTH

LEGACY

CASE STUDIES

See What’s Possible

  • videography and website design for lawn and landscape contractor

    Roche

    We designed a bold brand identity and SEO strategy, creating an interactive website that boosted rankings and positioned them as a commercial landscaping leader in Virginia.

  • logo & website redesign, consistent Facebook & Google ads, and SEO for landscape design company

    ZLM Services

    We grew and transformed ZLM’s brand presence and awareness through a complete logo & website redesign, consistent Facebook & Google ads, and thorough SEO.

  • Design, targeted SEO, and Facebook lead generation

    Rutland Turf

    We used strategic design, targeted SEO, and Facebook lead generation to help Rutland Turf Care boost engagement, visibility, and lead generation.

EXPERT ADVICE & BUSINESS TIPS

Explore the Resource Hub

  • Digital marketing guide for landscaping industry

    State of Marketing

    Leverage cutting-edge marketing trends.

  • Free marketing webinar for landscape design owners

    Unleash Your Potential

    Overcome the 5 barriers preventing stability, growth, and legacy.

  • Marketing webinar for landscape and pool contractors

    Why You Should Never Stop Marketing

    Keep a consistent flow of leads with continuous marketing.

  • ChatGPT webinar for landscape design contractors

    Unleash the Power of ChatGPT!

    Boost productivity and minimize business costs.

  • Digital Marketing tips for lawn, landscape, and outdoor living industry

    Develop an Effective Digital Marketing Strategy

    Transform and grow your lawn, landscape, and outdoor living business.

  • digital marketing tips for lawn, landscape, and outdoor living businesses

    Learn How to Sell in a Digital World

    Drive online visitors through the digital sales journey.

  • Create Case Studies that Convert in the Lawn, Landscape, and Outdoor Living Industry

    Master the Art of Impactful Case Studies

    Create case studies that convert and boost your sales.

  • Create a Landscaping Website That Actually Converts

    Create a Website That Actually Converts

    Learn how to attract and convert high-quality leads even while you sleep.

  • How to Leverage Your Landscape Design Projects as Marketing Collateral

    Leverage Your Projects as Marketing Collateral

    Crush the competition with proven content marketing strategies.

  • Master the Art of Recruiting for Lawn, Landscape, Outdoor Living Industry

    Master the Art of Recruiting

    Attract better talent and save time with an automated recruiting process.

BACKED BY EXPERIENCE

Work with an agency that knows the lawn, landscape, and outdoor living industry.

Anna’s experience with Fortune 500 and Global 100 management consulting at the leading global consulting firm Accenture equipped her with invaluable corporate sales and marketing expertise. Her passion and grit for creating innovative marketing strategies that help business owners find stability, experience growth, and build a legacy make her a fearless leader and invaluable partner to countless landscape-industry businesses.

“Investing in branding is like investing in your personal character—it puts you in front of the line and opens doors to better opportunities. Like all good things that take time and aren’t quick fixes, branding is the best overall investment.”

–Anna Halstead
,
Co-Owner

WHAT TO EXPECT

So, what happens next?

Chat about your goals

Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.

landscaping marketing number one

Discover your custom system

After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.

landscaper marketing number two

Invest in your business

Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.

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Kick off your new system

Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.

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STOP THE MADNESS

Your Road to Legacy Starts Here

Find stability in an ever-changing market with industry experts who understand you and your business.


“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”

— Mike Kowalski, Go Great Outdoors

“…with HALSTEAD, our business has literally doubled. That would not have been the case without the things that we have—the website, the brochure, and the video.”

— Brian Thomas Shernce, BTS Landscaping

“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”

— Ron Duhamel, Firesky Outdoors