SHOWCASING CUTTING-EDGE CLIENT EXPERIENCE
A Modern Approach to Website and SEO Excellence
WEBSITE DESIGN & COPY
We Increased Engagement With Modern & Memorable Web Design Features
The HALSTEAD team set out to showcase clear expectations for future customers on the new Hillman Outdoor Living website.
Designed to feel modern and luxurious, the site features innovative brand elements such as gold tones and unique design details, such as rounded corner section dividers, scrolling text, arrow animations, and engaging image effects.
Integrated with Hillman's technology, the work-in-progress page allows clients to see real-time examples of ongoing projects. With added features like horizontal scrolling, hover effects, and the "H" logo as a background texture, the site feels distinctive and on-brand, providing an immersive experience that keeps visitors engaged and informed.
Hillman Outdoor Living's website now boasts a sleek, contemporary design that showcases innovative brand elements and dynamic, interactive features, keeping visitors engaged and informed.
The integration of real-time project updates provides transparent insights into ongoing work. Strategic SEO enhancements have led to significant gains in keyword rankings, while targeted social and paid media efforts, supported by new ad formats and streamlined lead management, have driven notable increases in conversions and overall performance.
ADVANCED Search Engine Optimization
Boosted SEO Performance With Strategic Optimization
HALSTEAD quickly identified that the client's previous website lacked SEO optimization, confirmed by our research showing no rankings in the top 100 for relevant keywords.
After launching a new, SEO-friendly site, the team noted immediate improvements and has continued making ongoing enhancements.
59
Keywords Ranking in the Top Ten Positions on Google
Today, 59 relevant keywords rank in the top 10, compared to none before partnering with HALSTEAD.
EXPANDED PAID MEDIA REACH
Maximized Conversions Through Targeted Social and Paid Media
Hillman Outdoor Living had a standout month with 10 tracked Google Leads and the lowest cost-per-click (CPC) of the year at $3.47, supported by video campaigns. The top-performing keyword, "local patio builders," generated 5 leads, while the "patios" ad group achieved 15 leads.
Significant improvements in SEO and paid media included the introduction of new ad types, such as YouTube, Microsoft Ads, Local Services Ads (LSAs), and Facebook Lead Gen.
Additionally, we developed an integration to connect Squarespace forms with Hillman's CRM (Buildertrend) for seamless, automated lead management.
Key Outcomes of the HALSTEAD and Hillman Outdoor Living Partnership
Modernized Website Design
Created an engaging website with unique design elements like gold tones, rounded corner dividers, scrolling text, and image effects to attract and retain visitors.
Real-Time Project Visibility
Integrated a work-in-progress page with Hillman's technology, allowing clients to view live updates of ongoing projects, enhancing transparency and engagement.
Significant SEO Gains
Transformed SEO performance by optimizing the website, leading to 59 relevant keywords ranking in the top 10, up from zero before working with HALSTEAD.
Enhanced Conversion Rates
Achieved peak performance one month with 10 tracked Google Leads and the year’s lowest CPC of $3.47, driven by targeted video campaigns.
Expanded Paid Media Reach
Launched new ad types across platforms like YouTube, Microsoft Ads, and Facebook, and developed seamless lead management integration between Squarespace forms and Hillman's CRM.
CASE STUDIES
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