Google ads for contractors

GOOGLE ADS

Attract your target audience with laser-focused ads.

Don’t waste your valuable time on unqualified leads. With hyper-local Google Ads targeting your ideal customers, you’ll drive quality leads through your sales funnel so every interaction is meaningful and worthwhile for you and the prospect.

Enjoy the freedom of declining miserable projects.

With a steady stream of high-quality leads, you can turn down the projects you don’t want rather than being forced to take on every project just to keep your business afloat. Plus, beyond-the-click care ensures clicks actually result in leads.

Industry-Focused Results

With an entire marketing agency focused on the lawn, landscape, and outdoor living industry by your side, you have the power of data from hundreds of industry-specific campaigns to drive faster results. No more wasting your budget on marketing that doesn’t apply to your industry.

Proven Keyword Approach

Each keyword gets its own unique ad group, ensuring the keyword matches the search terms you’re actually paying for. It’s more time-consuming and difficult, but you deserve to work with an agency committed to doing everything right the first time to deliver results.

Combined SEO and Paid Search

No parts of your marketing system work in a silo. With closely integrated strategies, your paid campaigns support your organic efforts and vice versa. With testing, expertise, and full transparency, you’ll see better results while your budget goes further.

OUR PROCESS

Maximizing Google Ads in Four Key Steps

Integrating Google Ads into your marketing system is a simple process that’s integral to mastering your business goals.

STEP ONE

Strategic Integration

We seamlessly integrate Google Ads into your overarching marketing system, employing it as a powerful tool for pre-qualifying clicks. Through immediate retargeting on platforms like Facebook and Instagram, we nurture prospects and guide them along the sales journey.

STEP TWO

Customized Campaign Creation

We design targeted ad campaigns linked to landing pages that are optimized for conversions. These pages are meticulously crafted for SEO and regularly fine-tuned for enhanced performance. Ad extensions, incorporating callouts and services, amplify click-through rates for increased engagement.

STEP THREE

Tailored Campaign Approach

Leveraging either a Single Keyword Ad Group (SKAG) approach or thematic strategies, we tailor campaigns based on empirical insights gained from trial and analysis. Our goal is to identify and implement the most effective approach for your company within your specific market.

STEP FOUR

Continuous Optimization

Our commitment extends to the continual refinement and adaptation of your campaigns. Utilizing the latest Google Ads methodologies, we update your campaigns regularly with fresh images and responsive ads. Count on us for prompt adjustments in response to Google Ads updates, ensuring sustained campaign effectiveness.

WHAT TO EXPECT

Halstead takes the stress out of Google Ads so that you can focus on what matters most — your customers.

We use or create your very own Google Ads account for 100% transparency and accountability.

Google ads for contractors

We write all of your ad copy in a way that helps you stand out in search results.

Google ads for contractors

We manage account verification, disputes, and any other Google Ad account things that arise.

Google ads for contractors

Ad spend is flexible and billed directly to your credit card, directly from the platform.

Google ads for contractors

At HALSTEAD, we want to see your business succeed just as much as you do.

This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.

STABILITY

WEBSITE DESIGN

SEO

GROWTH

Google ads for lawn landscape contractors

GOOGLE ADS

LEGACY

CASE STUDIES

See What’s Possible

  • Google ads for landscape company

    J&J Landscape

    We drove client success for J&J Landscape Management through the implementation of a beautiful new website, plus impactful Google and Facebook ads.

  • Google Business optimizations for lawn care company

    Master’s Lawn Care

    Discover how HALSTEAD used targeted SEO, Google Business optimization, and off-page strategies to help Masters Lawn Care drive organic traffic and boost lead generation.

  • ipad with Town & Country email blast and iphone with Town & Country FB ad

    Town & Country

    We boosted Town & Country’s revenue and streamlined their hiring process with strategic SEO, dynamic Google Ads, and by implementing CrewRecruiter.

EXPERT ADVICE & BUSINESS TIPS

Explore the Resource Hub

  • Marketing webinar for landscape and pool contractors

    Why You Should Never Stop Marketing

    Keep a consistent flow of leads with continuous marketing.

  • Digital marketing guide for landscaping industry

    State of Marketing

    Leverage cutting-edge marketing trends.

  • Digital Marketing tips for lawn, landscape, and outdoor living industry

    Develop an Effective Digital Marketing Strategy

    Transform and grow your lawn, landscape, and outdoor living business.

  • digital marketing tips for lawn, landscape, and outdoor living businesses

    Learn How to Sell in a Digital World

    Pre-qualify online visitors and drive them through the digital sales journey.

BACKED BY EXPERIENCE

Work with an agency that knows the lawn, landscape, and outdoor living industry.

Beth brings years of diverse digital marketing experience to HALSTEAD. She works heavily in the Meta Business Suite and Google Ads. Beth's expertise shines when analyzing and optimizing Google Ads to drive leads. Before HALSTEAD, Beth had agency experience where she focused on all agency and client digital management efforts and client happiness while leading a team of developers and designers.

“Our marketing efforts don't exist in a silo. It's essential to consider the full picture when making any decisions. Working together as a team and collaborating leads to measurable results.”

–Beth
Wasserman,
HALSTEAD Paid Media Manager

WHAT TO EXPECT

So, what happens next?

Chat about your goals

Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.

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Discover your custom system

After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.

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Invest in your business

Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.

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Kick off your new system

Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.

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STOP THE MADNESS

Your Road to Legacy Starts Here

Find stability in an ever-changing market with industry experts who understand you and your business.


“Our website was up and running in no time! It was just what we were looking for and they were fantastic to work with. They made the process quick and painless. We could not have been happier with their professionalism and attention to our needs.”

— Paul Hewitt, Hewitt Landscaping

“We had a great experience working with Halstead Media on our new website. Their vision was better than we had anticipated and overall the entire process was fairly quick. I would certainly recommend them to anyone out there looking to revamp their website or create a new website in general.”

— Tina Pugliese, Glencar Gardens

“The Halstead team takes great pride in providing excellent service for each of their clients. They listen to needs and tailor their strategy uniquely for each client based on their experience and insight to the industry.”

— Chuck Gillem, DTE Landscaping