TARGETED SEO STRATEGIES
Driving Remarkable SEO and Paid Media Results for Florida Based Lawn Care Company
The Masters Lawn Care partnered with HALSTEAD to elevate their marketing and support growth in both their established and new Florida locations.
With a focus on recurring revenue services like fertilization and lawn care, they needed a strategy to stand out against national competitors such as TruGreen and Massey. HALSTEAD delivered targeted campaigns, refined messaging, and strategic guidance to differentiate their brand, build awareness in new markets, and highlight their commitment to quality, professionalism, and superior customer service, positioning The Masters Lawn Care as a leader in their industry.
SEO Success
Maximizing Growth Through Strategic Focus and Off-Page SEO
By prioritizing key services in targeted locations, HALSTEAD implemented highly successful SEO results that led to increase in leads. A significant part of this success comes from building citations and white-hat backlinks (off-page SEO) to enhance the client’s domain authority.
These targeted efforts have led to increased organic traffic to the website, as demonstrated by the data comparison between May 2022, when this client wasn’t yet an SEO client, and the improved results in 2023 and 2024.
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Keywords Ranking in the Top Ten Positions on Google
EXPANDED PAID MEDIA REACH
Record-Breaking Google Ads Success: Conversions, Growth, and Unmatched Performance
The Masters Lawn Care’s Google Ads campaigns consistently delivered outstanding results, with ad sets converting at an impressive cost per lead and driving significant growth in lead volume. Their account stood out as one of the most successful, with one quarter generating 389 leads compared to 105 leads in the same period the previous year—a remarkable improvement.
July saw 104 leads versus 54 the prior year, and from August 1-22, there were 111 leads compared to 32 during the same timeframe the previous year. The data highlighted their success in leveraging targeted ad strategies to achieve strong performance and measurable outcomes.
Driving Local SEO Success Through Continuous Optimization
Masters Lawn Care has experienced steady growth in online visibility and local rankings since partnering with HALSTEAD for SEO. Through detailed keyword and location research tailored to their two service areas, the website has been optimized for targeted keywords, with ongoing enhancements such as updated pages, new content, and fresh blog posts to keep it active and relevant in search engines.
Additionally, Masters Lawn Care’s Google Business Profile has been actively managed to improve local SEO. Updates include geo-tagged images, short blog posts, and guidance on responding to reviews to maximize impact. These efforts have helped boost their local rankings and maintain consistent momentum, driving increased visibility and engagement.
Key Outcomes of the HALSTEAD and Master’s Partnership
Modernized Website Design
Continuous optimization of existing pages and creation of new ones
Enhanced Visibility
Q2 2024 saw 389 leads compared to 105 in Q2 2023, with July 2024 generating 104 leads versus 54 in July 2023.
Significant SEO Gains
Monthly lead growth through targeted SEO efforts
Enhanced Conversion Rates
Year-over-year improvements in Q3 include a 15% increase in impressions, a 48% boost in click-through rate (CTR), 71% more clicks, and a 24% reduction in cost-per-click (CPC).
Expanded Google Reach
Active management of Google Business Profile for local ranking improvements
Hear From Masters About Their Experience
“We have used Halstead for marketing our lawn care, landscape, irrigation, and pest control services. They have been fantastic to work with and have provided proven results. Their team handles our SEO, website management, Google Ads, Facebook ads, Instagram ads, and more. They're professionals in every one of those areas and we couldn't be happier with their work!”
— Rusty Thompson, Masters Lawn Care
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