DRIVING CLIENT SUCCESS
Outstanding Achievements Through Strategic Innovation and Technical Excellence
The HALSTEAD team navigated numerous challenges to deliver outstanding outcomes, providing J & J Landscape Management with exceptional results across multiple efforts.
J&J Landscape Management has benefited from HALSTEAD’s innovative solutions and dedication, experiencing exceptional results through seamless integrations and competitive campaigns that reflect the company’s focus on collaboration, growth, and exceeding expectations.
Website Design & Build
Overcoming Challenges to Deliver a Stunning Website
J&J Landscape Management experienced a seamless collaboration with HALSTEAD’s project management, design, copy, and SEO teams, who worked under tight deadlines to deliver a website that met their expedited timeline. Prioritizing premium messaging to appeal to their affluent clientele, J&J benefited from HALSTEAD’s use of StoryBrand principles to craft clear, engaging, and effective copy. The addition of video elements elevated the site’s modern, luxurious feel, surpassing the previous design and aligning perfectly with J & J’s vision and audience expectations.
Full Comprehensive Support
Seamless HubSpot Integration: Streamlining Operations and Driving Growth
J&J Landscape Management experienced a transformation with the integration of HubSpot, which streamlined their operations by centralizing data from Squarespace, Facebook, CallRail, and form leads into one platform.
The customized HubSpot setup support provided them with enhanced lead tracking and improved customer insights making their processes more efficient and effective. With real-time data at their fingertips, J&J could make better decisions, scale their operations, and achieve the level of efficiency and growth they needed to support their goals.
Despite challenges with web access and tracking, the team pivoted to on-Facebook lead generation, delivering results in that space. The cost-per-click (CPC) is performing well, coming in at a solid $6.20, showcasing the effectiveness of the approach and technical adaptability.
Power of Meta and Google Ads
Outranking Competitors With Efficient Campaign Performance
Performing impressively, within several weeks of onboarding, outranking competitors and securing a strong foothold. This client is ranking in the top three results 70%. This performance highlights the strategic effectiveness and potential for future growth.
Showcasing Excellence Through Authentic Storytelling
Bringing Stories to Life Through Videography
HALSTEAD partnered with J&J Landscape Management to create a series of compelling videos that highlight their exceptional work and company values. Using a storytelling approach, we spent a full day filming various projects, capturing their essence with the company’s brand jingle and authentic homeowner interviews. Our skilled videographer’s personable approach made homeowners feel comfortable and willing to share their experiences, resulting in three case-study-style videos that showcase project success and one company overview video tailored for recruiting and marketing. These videos are now featured on J&J’s website and in paid media campaigns, effectively engaging both potential clients and future team members.
Key Outcomes of the HALSTEAD and J&J Landscape Management Partnership
Quick Website Turnaround
Delivered a beautiful, information-rich website under tight deadlines
Luxury Video Integration
Integrated video to elevate the design and appeal to affluent clientele
Overcome Paid Media Challenges
Successfully connected Squarespace, Facebook, and form leads into HubSpot
Nimble Work Flow and Solutions
Pivoted to on-Facebook lead generation amidst tracking challenges
Impressive Results & Cost-Per-Click
Achieved strong CPC performance at $6.20
Successful Google Ads
Design/Build campaigns ranked in the top three 70% of the time