SEARCH ENGINE OPTIMIZATION
Landscape Marketing Done Right: SEO That You Can See and Measure.
AI-driven search tools like ChatGPT and Google’s AI Overviews are changing how people find information, but the fundamentals of SEO remain the same—helping search engines understand who you are, what you do, and why you’re the best choice. Local SEO optimization, including your Google Business Profile and website, ensures you get found by the right audience at the right time. When done right, SEO consistently drives the most qualified leads—people actively searching for your services and ready to convert. By focusing on authority, relevance, and real value, you position your business for long-term visibility, no matter how search evolves.
Zero in on what’s working and amplify your results.
With our 24/7 dashboard, you can track search rankings, organic traffic, and leads in real time, giving you full visibility into your progress. As your SEO strategy gains traction, your rankings and traffic grow steadily, attracting more qualified customers. While you focus on running your business, your optimized online presence works around the clock to bring in new opportunities.
Expert Keyword Strategy
Showing up at the top of search engine results is the goal, and keyword research is essential in doing so. With years of industry-specific marketing experience on your side, you’ll dominate search in your service areas.
Landscape Industry Focus
Getting leads is easy, but getting the right search leads takes years of relevant experience. With SEO strategies built specifically for lawn, landscape, and outdoor living industry businesses, you’ll hit the ground running.
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Consistent, Localized Content
By optimizing your Google Business Profile and website, you get found by local customers. Service-area content strengthens keywords and signals search engines your business is active. Targeting location-specific searches boosts visibility and attracts pre-qualified leads, connecting you with ready-to-convert customers.
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WHAT TO EXPECT
Imagine more than doubling your sales within one year, thanks to a new marketing and SEO strategy.
That’s exactly what one of our clients experienced. Your SEO plan begins immediately, while we design your website. Once the strategy gains traction, there’s no stopping traffic and rankings.
Strategic Keyword Development Plan
We identify 5-8 high-search-volume keywords and 5-8 key locations to strategically target your market, maximizing effectiveness. As we achieve top rankings for the initial set, we expand to additional keywords and locations—continuously strengthening your visibility at no extra cost. Clients on larger SEO packages benefit from an even broader, faster-reaching strategy, ensuring sustained growth and stronger rankings over time.
Reporting Dashboard
Keyword rankings and web traffic are combined into one report to provide total transparency about the movement of both. We access this report throughout the month to determine which keywords need attention and then we take action.
Local SEO Domination
In the lawn, landscape, and outdoor living industry, local SEO activity is essential. You don’t need customers halfway across the United States, you need local customers. Optimize your Google Business Profile to attract prospects in your service area.
GET FOUND BY THE RIGHT AUDIENCE
Our bread and butter is the combination of SEO optimization and development efforts.
Monthly blog articles crafted by industry experts
Strategically designed to target your key locations & high-impact keywords. Each article is uniquely developed to align with local search trends and industry best practices, strengthening your authority and visibility in your market.
Ongoing Local Landing Pages
Written and developed to target specific keywords and cities, these robust, locally researched pages go beyond standard blog articles to strengthen search rankings. With short, generic pages no longer effective, we create comprehensive high-quality locally-focused content that builds authority, provides valuable local insights, and improves visibility.
Google My Business Optimizations
Your Google Business Profile is continually optimized with location-based keywords to improve local rankings and maximize visibility. We ensure your profile is fully completed with accurate business information, services, and categories to align with local search trends and user intent. Regular updates, including service-area adjustments and strategic keyword placement, signal to Google that your business is active and relevant. This ongoing optimization helps you appear in the local map pack, stand out in search results, and attract high-intent customers looking for your services.
Staying Ahead of SEO Trends & Algorithm Updates
Search engines constantly evolve, and we stay ahead of the latest trends and algorithm updates to keep your rankings strong. Our team monitors changes from Google and other search platforms, adjusting strategies as needed to maintain your competitive edge. Plus, we keep you informed through Client Insider, our weekly email update with insights on SEO shifts and best practices—so you're always in the know.
Ongoing On-Page SEO
Our cutting-edge on-page SEO optimizes title tags, meta descriptions, headers, and content for better search performance. We refine internal linking for seamless navigation and ensure a thorough sitemap and well-structured URLs for easy crawling and indexing. Every detail is fine-tuned to boost visibility, rankings, and user experience.
Link Building and Citations
We boost your website’s authority and rankings with a strategic mix of guest posts, inserted links, and citations. Guest posts on high-authority sites build credibility, while contextual link insertions enhance relevance. Citations in trusted directories improve local search visibility, strengthening your backlink profile and driving organic traffic.
Unlimited Website Updates
All updates, including adding new services, images, videos, or other content, are included at no extra cost. We also monitor your website for optimization opportunities, making updates as needed to improve performance. If you have paid media campaigns, we regularly create and optimize dedicated landing pages to maximize conversions and ensure seamless integration with your SEO strategy.
At HALSTEAD, we want to see your business succeed just as much as you do.
This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.
STABILITY
GROWTH
LEGACY
SEO
CASE STUDIES
See What’s Possible
EXPERT ADVICE & BUSINESS TIPS
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BACKED BY EXPERIENCE
Work with an agency that knows the lawn, landscape, and outdoor living industries.
Matej has designed the many websites that HALSTEAD has delivered over the last several years. With his prior design experience, combined with his incredibly deep knowledge of the Outdoor Living Design/Build industry, Matej is an integral part of website design strategy and go-live preparation. His passion is to create websites that are not only beautiful on every device, but sites that can also be found, tell a story, and resonate with the right audience. Matej’s meticulous approach to perfected, functioning websites is balanced with his SEO implementation on new website builds.
"A website is the foundation of every successful digital marketing strategy, and SEO is what ensures it reaches the right audience. As the Head of SEO at Halstead Media, I take pride in optimizing websites to drive traffic, increase visibility, and generate leads. I’m proud to be part of a team that shares my passion for data-driven, results-focused digital growth."
–Matej Robar,
Head of SEO
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“Halstead has turned around how we present ourselves to prospects and greatly improved our conversion of them to customers.
— Brian Kallmeyer, Unilock
“Much thanks to [HALSTEAD] for designing our new website! We loved working with you and love the site! We highly recommend Halstead Media Group!”
— Pete Grandin, Grandscapes
“Great job start to finish. Attentive and a good eye for style.”
— Pete Starr, Starr Contracting
In August 2022, Google rolled out the Helpful Content Update (HCU). The largest update began in December 2022 and was completed 38 days later in January 2023. There is hope for those negatively affected by this update, but only if you make immediate changes.