EMAIL MARKETING
Get the right message to the right people, at the right time.
Provide value to your audience by segmenting your email list so your prospects and customers only receive the information they care about.
Stay in tune with customer needs with data-based marketing.
Maintain Ownership
While social media platforms and search engines can change their algorithms or shut down your account without warning, you maintain ownership of your email list. Communicate directly with your subscribers with tailored messaging.
Automate Processes
Email marketing tools offer automation features for email sequences, autoresponders, and trigger-based campaigns. Streamline your marketing efforts, save time, and ensure timely and relevant communication.
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Increase Conversions
Drive traffic to your website, landing pages, and encourage engagement with your brand on social media. With increased brand awareness and consistent touchpoints, enjoy more conversions and repeat customers.
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WHAT TO EXPECT
Comprehensive Email Campaigns Tailored to Your Brand and Services
We handle every aspect of your email marketing, empowering you to focus on your business while we drive impactful engagement with your audience.
Usually includes one email/month
Initial template design and updates
We generally choose topics based on your services and season, but can happily instead, or in addition, incorporate you target messages/offers.
We write the entire email with some or no input from you!
We use mailchimp, and you have access. So you retain all emails.
Automation/workflows not included and priced separately based on desired scope.
Be the Industry Authority
Crafted by professional copywriters with in-depth training in the lawn, landscape, and outdoor living industry, your emails will help maintain your position as an industry. Unlike marketing agencies without industry expertise, we understand the nuances between pavers and paving and the distinctions between fertilization and maintenance. Your emails will reflect your authentic voice rather than sounding like generic marketing material from an agency unfamiliar with your field.
Provide Relevant Content
Stop filling your audience’s email boxes with marketing material that ends up in their spam folder, and start providing useful content that educates and inspires. Think of HALSTEAD as an extension of your lawn, landscape, and outdoor living business that handles all your marketing needs—sending relevant monthly content based on our industry-specific expertise and marketing experience. We choose images and precise calls to action that resonate with your readers, leading to more conversions and business growth.
Make no mistake, email marketing affects your bottom line.
Here are four ways how email marketing positively impacts your leads and revenue:
Moves prospects further into your sales funnel, reminding them about your company
Increases your referrals by staying top of mind with your existing customers
Boosts lead generation by consistently reminding your subscribers about your services, approach, and ideas
Regularly reinforces the benefits you bring, enhancing your bid-winning rate
At HALSTEAD, we want to see your business succeed just as much as you do.
This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.
STABILITY
GROWTH
LEGACY
CASE STUDIES
See What’s Possible
EXPERT ADVICE & BUSINESS TIPS
Explore the Resource Hub
BACKED BY EXPERIENCE
Work with an agency that knows the lawn, landscape, and outdoor living industry.
Debbie Hoffman is an experienced copywriter, content strategist, and brand marketing expert with over 20 years of experience in SEO-driven copy and storytelling. At HALSTEAD, she oversees all copy-related projects, ensuring the messaging remains consistent, engaging, and aligned with client goals.
“Every brand has a story waiting to be told. At HALSTEAD, we bring that story to life through collaboration, creativity, and a deep understanding of our clients’ goals. It’s incredibly rewarding to work with such a talented team to craft content that not only captures attention but creates lasting connections.”
–Debbie Hoffman,
HALSTEAD Brand Copy Director
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“This is my 30th year in the industry and I have worked with many firms in that time. I have never worked with anyone who can handle the breadth and scope of the services offered and still maintain consistent communication, organization, follow through, and metrics.”
— Bob Wambach, Proscapes LLC
“We like their system and strategies and the way that they generate leads for our company. We work closely with Lauren and she is fantastic! We receive monthly video reports and we are looking forward to our ongoing partnership and continuing to work together for the good of our company.”
— Christie Gustafson, Red Rock Landscaping
“Excellent service and quality! Would highly recommend!”
— Sam Gembel, Atlas Outdoor
Competition in the green industry market is fierce, and choosing the right marketing strategy can mean the difference between experiencing flourishing success and slowly withering away. Working with an agency specializing in the lawn, landscape, and outdoor living industry sets your business ahead of the competition.