Website Design HomePRO Team Website Design HomePRO Team

3 Website Design Must-Haves for Professional Pool Builders

There are numerous challenges with owning a successful pool design and build business, including weather and unforeseen building process obstacles. Budgeting and labor planning can almost seem like a roller coaster ride. One thing that is a constant is the need to drive leads, more customers. While building beautiful pools that create happy homeowners are an obvious crucial essential, getting enough customers to sustain a healthy business is even more important.

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SEO HomePRO Team SEO HomePRO Team

SEO for Landscaping Companies and Pool Builders: Outrank your Competitors.

The need for transparency in SEO services is the main driver in HALSTEAD’s mission to change landscape and pool contractors’ perception of this area of marketing and help them understand how it all works. Our strategies align with data-fueled insights from hundreds of case studies—our approach is based on experience of what works, rather than assumptions or guesses.

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Social Media, Inbound Marketing, SEO HomePRO Team Social Media, Inbound Marketing, SEO HomePRO Team

Content-Fueled Marketing for Landscape Contractors & Pool Builders

Old-school contractor marketing was largely limited to display ads in regionally focused, industry-specific magazines, and setting up booths at a home show or two. These marketing methods are referred to as “outbound marketing.” They still have their place in the world, but are often compared to “yelling” at prospects and hoping they’ll listen. Sometimes they do, but it’s more effective to gear your strategy more toward inbound marketing and effective content marketing.

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Project Documentation, Videography Halstead Media Group Project Documentation, Videography Halstead Media Group

Where Drones Fit Into Your Landscape and Pool Builder Marketing Strategy

There's nothing quite like a beautiful flyover of a clean, gorgeous swimming pool and glistening waterfalls set against the earthy colors of a paver patio and lush landscaping. It’s a special view—often made available on Instagram or on your website—that very few would be able to see firsthand (unless they were a pilot).

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Paid Ads HomePRO Team Paid Ads HomePRO Team

Does it Pay to Advertise on Houzz Pro+?

As a leading website providing remodeling and home-improvement ideas and inspiration, Houzz quickly jumped to the top of the remodeling industry’s radar. But does spending advertising budget on Houzz’s Pro+ program reap the benefits that it boasts for construction contractors, building product manufacturers and dealers, and designers?

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Traditional Advertising Halstead Media Group Traditional Advertising Halstead Media Group

Angie’s List: What Landscape Contractors Need to Know

Do landscape design/build companies really benefit from using the popular home services marketplace Angie’s List? The website is popular with some consumers who view it as an easy search solution for finding landscape contractors, and some contractors think they can establish a legitimate presence for those homeowners simply by having a listing.

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Website Design Halstead Media Group Website Design Halstead Media Group

7 Tips for a More Effective Contractor Website

Websites are now where prospects of your design/build business are likely to start. To seek out where they can find a pro for their particular project, to find out what kind of business you run and services you provide, and to decide whether to reach out and get more information from you. Make yours better with these 7 tips.

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Design/Build Strategy, Strategy Halstead Media Group Design/Build Strategy, Strategy Halstead Media Group

(1) Construction Marketing Strategy and Brand Building for Contractors

The foundations of the marketing plan aren’t changing—strategy and brand still set the stage. And as the industry becomes evermore competitive—evermore cutthroat—and as the communications landscape is constantly transformed by technology, managing and promoting your brand only becomes more crucial to building consumer connections.

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Design/Build Strategy Halstead Media Group Design/Build Strategy Halstead Media Group

(2) Key Elements of an Effective Website Design for Contractors

Your website is a multi-faceted marketing tool that really only reaches full potential when it becomes an effective online hub for driving revenue. It’s the central touch point to all others—it’s where most of your prospects ultimately land, regardless of how they first contact you, and increasingly, that first contact is not made while sitting in a chair, browsing on a desktop computer.

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Design/Build Strategy Halstead Media Group Design/Build Strategy Halstead Media Group

(4) Impactful Case Studies Turn Leads into Sales for Contractors.

Project case studies present a serious opportunity to let prospects take a deeper dive into your portfolio, to experience the dramatic transformation of successful projects as they unfold—from concept to completion. They’re an invaluable tool for conveying powerful narratives, not only about your most stunning work but about the distinctive nuances of your value proposition and brand.

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