We’re here for you.
In our quest to continually up our game to deliver even better experiences for our clients, we’ve created this client-only section of our website—we’re calling it Client Insider. Here, we’ll share information to help you get the most value out of your HALSTEAD services.
WEBINAR RECORDING
Company Culture: What it is, Practical Ways to Build it, and How it Affects Your Bottom Line
Company culture is a hot topic these days, and for a good reason—it affects every aspect of your business. From your employees to potential job applicants, leads, and customers, to your branding and bottom line, it has a trickle-down effect that impacts everything. Building company culture starts with strategic leadership and is amplified by your digital marketing demonstrating it. Join Tracy Hart as she shares how HALSTEAD can help you build trust, attract high-performing job applicants, and establish your brand using company culture within your marketing strategy.
WEBINAR RECORDING
Understanding Your HALSTEAD Facebook Ads
Watch and listen as we take a look under the hood of Facebook ads. In this Client insider webinar, you’ll learn how Facebook Ads fit into a complete marketing system, what makes up Facebook Ads, and how to determine their success. You’ll also get insight into how Facebook Ads influence your lead-generation efforts.
WEBINAR RECORDING
Get to Know HALSTEAD’s Videography Services
Your content has a huge impact on your website and on your paid media results. At HALSTEAD, we don’t just shoot videos of projects, we tell stories—compelling stories that showcase your passion and expertise, your hardworking team, and your mission. Join us for this month’s webinar, where we dive into the details of how HALSTEAD does videography. We’ll discuss what you can expect on the day of the video shoot, who our videographers are, and how we’ll use your videos on your website, in your ads, and in your social posts to help bring in the best possible leads.
WEBINAR RECORDING
Understanding Your HALSTEAD Google Ads
Watch and listen as Tracy Hart, our Director of Project Management & Client Happiness, and Shyanne Allegar, Google Ads Manager, take a look under the hood of Google ads.
In this Client Insider webinar, you’ll learn how Google search ads fit into a full marketing system, what makes up search ads, and how to determine the success of your ads, optimizations, and updates. You’ll also get insight into how Google ads influence your lead-generation efforts.
WEBINAR RECORDING
A Strong Marketing Strategy is Connected to Quality Leads and Increased Revenue
Learn how your marketing strategy can be optimized and aligned to your business goals.
Understand and optimize your marketing strategy (ad spend, service focuses, and target audiences). Your marketing strategy affects your bottom line of leads and revenue and the goals of your business should be strongly tied to your marketing strategy.
Let's dive into what a marketing strategy consists of, how to continuously optimize and evaluate the strategy, and how that all ties to the growth of your business.
WEBINAR RECORDING
Getting More out of Your Reputation Management
In this recorded webinar, we will help you:
Understand how to use your NEW reputation management access (launched October 2022), such as how to send review requests, on the browser and the app.
How the review workflow process works, from your customer's perspective.
New workflow that eliminated the internal review step.
Best practices - suggestions on how to integrate reputation management into your current processes.
And other features you can benefit from.
PRODUCT TUTORIAL
CrewRecruiter: Amplify Your Results with the Employee Referral Program
CrewRecruiter makes having an employee referral program easy. Watch this 2-minute overview to begin using your included program today.
PRODUCT TUTORIAL
CrewRecruiter: Get Organized with Applicant Ratings
Keeping track of job applicants requires intentional organization efforts to maintain efficiency in your hiring process.
WEBINAR RECORDING
Deep Dive Into Call and Form Tracking
Why do we include call & form tracking and live data dashboards in all of our systems? Uncover that, and exactly how it works, in this Client Insider Webinar.
WEBINAR RECORDING
Capturing Photos of Your Projects, Yourself
For landscape design/builds, there simply is no way to execute marketing without photos and videos of your project. Why are they so important and how do you get more? In this webinar, we outline a strategy for mixing professional photoshoots with those from your teams’ iPhones.
ARTICLE
How Landscape Professionals Can Identify Spam Emails Before It’s Too Late
Scammers are getting far more sophisticated in their efforts, and if you’re not careful, you could unknowingly put your private data at risk. If it’s your business account, you may put your landscaping company on the line! So how can you tell if an email is legit or if it’s a spam email that’s phishing?
ARTICLE
2 CrewRecruiter Email Templates to Help You Save Time
CrewRecruiter’s email templates save valuable time. With the click of a button, you can send a personalized message to a single applicant or a batch of applicants, eliminating wasted time spent sending individual emails with a similar message to every applicant.
ARTICLE
3 Time Saving Tips to Streamline Recruiting in CrewRecruiter
Harness the power of automation in your recruiting process. These three tips will help you use CrewRecruiter to its fullest potential, using streamlined features to save you valuable time so you can focus on running your landscape business.
ARTICLE
Hire Smarter with Automated Reference Checks
CrewRecruiter’s automated reference checks help you work and hire smarter, not harder. It takes one minute, on your end, and the rest is kind of magical.
ARTICLE
Time-Saving Integrated Workflow with Background Checks
CrewRecruiter’s partnership with Crimcheck allows FCRA-certified pre-employment background screening and verification services integrated within CrewRecruiter. You can easily order, manage, review, and store various background screening reports right in your CrewRecruiter account. You have the entire hiring process condensed into one easy-to-use system.
WEBINAR RECORDING
Going Under the Hood of HALSTEAD SEO
Ever wonder how exactly we move up your keyword rankings? In this recorded webinar, Tracy reviews our SEO process, the behind the scenes, which includes things like: website pages, blog posts, why we post the articles on Facebook, what kind of back-end website changes are made, reporting, backlinks,Google Business Profiles (formerly Google My Business), and so much more. Watch if you're curious!
