SEO for Landscaping Companies and Pool Builders: Outrank your Competitors.
Originally written on August 5, 2015; Updated on March 11, 2021
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The Content Team,
HALSTEAD.
Search engine optimization (SEO) received a bad rap in the past when the entirety of many landscaping contractors’ experience with it consisted of intrusive and relentless prerecorded messages promising to get their company “to the top of Google in one day.” Fortunately, the mystery around SEO has been cleared so that agencies looking to make a quick buck can no longer achieve anything through false claims.
The need for transparency in SEO services is the main driver in HALSTEAD’s mission to change landscape and pool contractors’ perception of SEO, working to help pros truly understand how it all works through educational efforts such as our blog content.
Our proven strategies align with data-fueled insights from hundreds of case studies—our approach is based on experience of what works, rather than assumptions or guesses. To that end, we continue to be transparent about how proper SEO operates and how a solid SEO strategy can help owners achieve real business results. Let’s look at how SEO fits into the bigger picture.
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What Is Construction SEO?
Stats clearly show that most people don’t look beyond the first page of Google, or even the first six results for that matter. For an expensive home project, however, when homeowners are prepared to spend quality time doing research to find the right landscape contractor or luxury pool builder, they’re likely to go deeper into search results—but not enough to change the mission—get to the top. Effective SEO ensures that your company can be found early on in a Google search. Even if you have a beautifully designed website, people won’t be able to find it unless it has been built for search performance, and ongoing SEO efforts are part fo the overall marketing strategy.
Outranking competitors happens by frequently updating a site with new content—blog posts and local landing pages, services pages, etc—and targeting industry-related keywords and phrases for inclusion in that content. Proper website design with optimized page titles, meta tags, and heading tags are also still relevant foundational SEO practices required for results-oriented inbound marketing for contractors.
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SEO’s Vital Role in a Landscape Contractors or Pool Builders Digital Marketing Strategy
A greater Inbound marketing strategy involves creating content that your ideal customers would find helpful so that they are attracted to your website and, furthermore, to your services. It ensures that you are attracting and pulling in members of your ideal targeted audience to show them your company’s capabilities. The approach has been proven to increase website traffic, drive qualified leads, and turn over new business opportunities for landscaping companies and pool builders. Furthermore, great content increases the SEO rank of a website by providing a stream of keyword-optimized content for the site.
The key to effective inbound marketing is the creation of large volumes of industry-specific content that is accurate and engaging. Quality content will assert your business as an industry leader and gain the trust of potential customers so that they seek you out when they have a question or an idea for a big change in their outdoor living spaces. The content should be purely educational, as avoiding promotional tones contributes toward gaining trust and respect from readers. The content can be tied to a contact form to collect the contact information of potential leads.
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SEO Powered By People Who Understand the Construction Industry
How can a marketing agency create accurate outdoor living design/build related content that adds value to the reader and inspires them to interact with your business? In order to create content at the caliber that your educated and experienced team would be able to produce, a marketing agency would have to be highly specialized for the outdoor living industry. A non-focused marketing agency working on a restaurant or hotel in the morning, and your company in the afternoon, simply cannot be expected to meet the standards of a marketing agency that works with contractors day in and day out. Owners and leadership need a content-driven SEO solution that operates on all cylinders without requiring hours of their time explaining industry terminology, products, or design styles.
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Enhance SEO’s Impact with Strategic Social Media Marketing.
There are numerous widely known benefits to using social media marketing, mainly for its ability to connect you directly with your customers, prospects, and potential employees. It also serves as a mutually beneficial outlet for your website’s content by allowing you to link your search engine optimized content, and further increase web traffic to your website. Pushing content to these social media platforms that audiences like or favorite, and ultimately share, is an important factor in achieving great SEO rankings.
When creating a social media strategy that ensures your website and social media accounts feature ample opportunities to link to one another, keep the importance of platform selection in mind. Facebook and Instagram are known for furthering connections between homeowners hunting for inspiration and businesses that can help them in their area, while LinkedIn is helpful for building business partnerships and finding talented team members.
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Why Outsource Your Construction SEO Strategy?
We’ve barely scratched the surface of what is required to achieve the best SEO results. The intricacies of website design, when to invest in pay-per-click (PPC) ads to fill in the areas where organic search performance is lacking, and which keywords to continuously target aren’t learned in a day. This is why industry leading firms trust a digital marketing agency that not only knows about SEO, but knows how to achieve the best results for the landscaping and pool industries. Do your research upfront, find an agency you can trust, and trust them to deliver. Certainly gauge the effort in the short term using vanity metrics, but quickly understand that SEO, and marketing in general, is all about the long game.