(1) Construction Marketing Strategy and Brand Building for Contractors
The foundations of the marketing plan aren’t changing—strategy and brand still set the stage. And as the industry becomes evermore competitive—evermore cutthroat—and as the communications landscape is constantly transformed by technology, managing and promoting your brand only becomes more crucial to building consumer connections.
(2) Key Elements of an Effective Website Design for Contractors
Your website is a multi-faceted marketing tool that really only reaches full potential when it becomes an effective online hub for driving revenue. It’s the central touch point to all others—it’s where most of your prospects ultimately land, regardless of how they first contact you, and increasingly, that first contact is not made while sitting in a chair, browsing on a desktop computer.
(3) Content Production is an Essential Part of any Contractor Marketing System.
Your website is far from the only asset that benefits from compelling content. Not surprisingly in 2020 and beyond, content is, and will be continue to be, king across all initiatives when it comes to marketing pool builders, landscape designb/builds, and kitchen and bath remodelers.
(4) Impactful Case Studies Turn Leads into Sales for Contractors.
Project case studies present a serious opportunity to let prospects take a deeper dive into your portfolio, to experience the dramatic transformation of successful projects as they unfold—from concept to completion. They’re an invaluable tool for conveying powerful narratives, not only about your most stunning work but about the distinctive nuances of your value proposition and brand.
(5) Search Engine Marketing with SEO and Google Ads for Contractors.
Past experiences with search engine optimization professionals may have soured many owners and leadership on the whole concept, but that doesn’t change the importance of organic search and paid search (pay per click or PPC) strategies working in tandem.
(6) Social Media Marketing for Contractors
Not unlike search, social media marketing for design/builds can effectively be broken down into two categories—paid and organic. Depending on the platform, both are worthwhile to include in your budget, but the tactics deployed on each vary greatly based on expected goals.
(7) The Importance of Reputation Management and Reviews for Contractors.
It’s well-established that the most convincing source of marketing information has always been endorsements from your satisfied customers. That’s been true from the dawn of commerce, and it’s just as true in the digital age.
(8) Marketing Automation Drives Marketing ROI for Contractors
Holding the attention of your prospects and reliably capturing leads requires a level of responsiveness that’s just not possible without automation. After all, running a leading design/build firm doesn’t exactly leave for a lot of free time.
(9) Sales Enablement for Contractors: Elevate your Sales Process
Of course, the intent is to empower your sales team by giving them the resources to do their job. It’s incredible how many sales organizations put so much effort into setting goals and incentivizing their sales force, then torpedo the entire effort by not providing the resources they need.
(10) An important Closing Point on Contractor Marketing
Because marketing is a combination of art, data, science, and human emotion, there are a lot of gray areas—that’s the deal.