9 Smart Ways Top Lawn, Landscape, and Outdoor Living Businesses Prepare for the Next Season Now
With the average buying cycle for landscape projects lasting almost 80 days, now is the time to strategize and start executing to ensure an efficient and profitable season ahead. Here are nine actionable ways that top landscapers prepare for the next busy season now and how you can too.
Why Landscape Contractors Are Losing to Lower-Priced Bids and What They Can Do About It
In the high-end landscape industry, whichever company does the best job educating the prospect of the value they’ll bring to the project is the one that wins the bid, regardless of price. Being at the top of your content game is critical.
The Landscaper’s Guide to Effective Content Marketing
Value-driven original content is key to moving your target customer through the buying process, and the reason leading landscape companies invest in producing quality content regularly. But what is content marketing, and why are so many companies across all industries using it?
Landscape Contractors and Pool Builders Can Attract Customers with Strategic Social Media Management
One of the biggest challenges that landscape industry pros face with social media is creating engaging content that also converts. Properly managed social media accounts both engage customers and help keep a business top of mind, drive traffic to its website, and spread the company’s word to their target audience.
Landscape & Hardscape Building Product Manufacturers: You Need Tons of Content—Here’s How to Get It
Building product manufacturers in the landscape and outdoor living industry face specific challenges when it comes to content marketing. In this jam-packed field guide, we take you behind the scenes of the exact framework that empowers our clients to produce industry-specific content at scale.
Why Landscape Contractors Should Invest In Print & Digital Sales Brochures
With the highly competitive state of the landscape industry today, you know that your company is just one of many that a prospect is scoping out. Knowing how to stand apart from your competition is essential, and it takes an intentional effort to develop a strategy.
Photography for Landscape Contractors: The Secret Ingredient to a Stronger Brand & Better Projects
Leading landscape firms—both those with commercial and residential focuses—prioritize professional photo shoots every year because they experience firsthand the incredible positive impact it makes on their business. Our team pulled together this 101 to address some of the common concerns we hear from landscape professionals.
Many Outdoor Living Contractors Are Sitting on Unused Marketing Gold
Outdoor living contractors have a huge advantage over other industries when it comes to marketing, but few notice the gold mine sitting right in front of them—even though it’s built into every amazing project they have ever completed.
The 6-Step Guide to Video Marketing for Landscape Contractors and Pool Builders.
Your talented team’s detailed craftsmanship deserves to be seen. Since your focus is always dedicated to the current open projects, it’s understandable that carving out the necessary time to pull together proper case studies for last year’s projects is hard to do. But it’s critical to ongoing marketing success.
Where Drones Fit Into Your Landscape and Pool Builder Marketing Strategy
There's nothing quite like a beautiful flyover of a clean, gorgeous swimming pool and glistening waterfalls set against the earthy colors of a paver patio and lush landscaping. It’s a special view—often made available on Instagram or on your website—that very few would be able to see firsthand (unless they were a pilot).
Supercharge your marketing by getting your design/build projects featured
As a remodeling/construction firm, Your work is your best advertising. If you're among the many design/build professionals who take pride in their work and want to increase awareness of your business, this article is for you. Here, we cover four tips for getting your projects to the pages of magazines and design websites.