SEO Halstead Media Group SEO Halstead Media Group

Are pay-per-lead services like HomeAdvisor Stealing Contractors’ SEO?

You need leads for your remodeling or design/build firm, and that’s one reason you’ve looked into investing in SEO. That’s a smart move—but how you go about it, who you partner up with to help you, will matter in terms of the quality of your leads and how bogged down your growing firm gets with smaller, perhaps less desirable jobs.

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Strategy, Videography Halstead Media Group Strategy, Videography Halstead Media Group

Supercharge your marketing by getting your design/build projects featured

As a remodeling/construction firm, Your work is your best advertising. If you're among the many design/build professionals who take pride in their work and want to increase awareness of your business, this article is for you. Here, we cover four tips for getting your projects to the pages of magazines and design websites.

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Design/Build Marketing Blog Halstead Media Group Design/Build Marketing Blog Halstead Media Group

Marketing your Landscape or Design/build Business Through an Economic Downturn

The historic time we are living through with the coronavirus (COVID-19) outbreak is a time for leadership, not panic in the landscape and design/build industries. And great leaders must work to understand the entire picture, the good and the bad. The challenges and the opportunities. Here, we dive into some time-tested strategies for coming through stronger than ever.

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Design/Build Marketing Blog Halstead Media Group Design/Build Marketing Blog Halstead Media Group

COVID-19 and the Landscape Industry: Operating through the Pandemic

These are uncharted waters for all of us. No one knows exactly when this will pass and when we can all get back to business as usual. However, if we all stay positive and use this time to build our skills, our businesses, and our teams, we can emerge as smarter, stronger professionals. Here, we outline how the channels of the industry - manufacturers, dealers, and contractors -can work together.

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Sales & Operations, Strategy Halstead Media Group Sales & Operations, Strategy Halstead Media Group

Landscape, Pool, & Design/Build Pros: Online Scheduling Apps are a Game-Changer.

Every design/build needs to maximize revenue and productivity in order to thrive and grow. Competition is steep and only getting steeper, and client expectations require staying ahead of technology for those firms looking to overdeliver. Online appointment scheduling helps streamline processes and improve client experience.

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Traditional Advertising Halstead Media Group Traditional Advertising Halstead Media Group

Case Study: Google Ads for a Landscape Lighting Company

For this outdoor lighting company, we researched high volume, low cost keywords that are correlated to the their lighting services that are also representative of the end of the sales journey, meaning not research-like keywords, but rather ready to buy keywords. For each keyword, we created a group of ads to test out which one would work best. In the Google ad world, this approach is called Single Keyword Ad Groups (SKAGS). And then we built or used existing landing pages that are optimized for the keyword that is in the ad - all translating to lower cost click and higher performing ads.

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Traditional Advertising Halstead Media Group Traditional Advertising Halstead Media Group

Case Study: Google Ads for Landscape Company in the Midwest

Speaking of conversions - the purpose of these ads, over the six month period, this company received 66 “conversions.” In non-technical terms, this includes people who submitted a form on the website and also click on the telephone number to call in the mobile-only ads. It does NOT include people that called the website after reaching the website as a result of the ads. Most design/build companies we speak with have about 2-3x as many phone calls as they form submissions (often much more).

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Halstead Media Group Halstead Media Group

Case Study: Green Foundry, Distributor of Lighting & Fire Features, Gets a New Website

Green Foundry wanted to be less about selling products and more about the relationship that their customers gain by choosing to work with them. Halstead Media built a new website that told the story of the unique business model, using a bright yet sophisticated website design. By using image animations, a simple user-flow, and carefully written copy as well alongside image curation - we told Green Foundry’s story.

Today, Green Found manages their own website through their easy-to-use website platform.

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Halstead Media Group Halstead Media Group

Case Study: Watson Supply of Pennsylvania Gets a New Website

Halstead Media built a new website that maintained a couple of elements from Watson’s previous look and feel, including of course the Watson logo and some elegant finishes such as one of the fonts - to continue to resonate with homeowners.

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Halstead Media Group Halstead Media Group

Case Study: Dain's Lumber Supply Gets a New Website

Halstead Media transformed the Dain’s website to resemble their new logo/brand, organized content (approximately 100 pages), and a website experience that made sense to their lower Hudson Valley customers.

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Social Media, Inbound Marketing, Email Marketing Halstead Media Group Social Media, Inbound Marketing, Email Marketing Halstead Media Group

Case Study: A New Website For Avon, CT, Landscape Architect/Install Firm

Based out of Avon, CT, Starr Contracting offers high-end landscape architecture and installation services. Starr was in the market for an extremely high-end website that communicated their high-end work to homeowners looking for medium-complex projects. Starr wanted a website that was clean and simple - and stood out against competitors.

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Website Design Halstead Media Group Website Design Halstead Media Group

Case Study: The New Website for a Landscape Architecture Franchise Company

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

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