ON-DEMAND PRESENTATION
Selling in a Digital World: Moving Prospects Through the Sales Funnel Online
It is more important than ever to recognize that the customer journey begins online. The success of your company depends upon how well you leverage this knowledge to create a digital experience that drives your prospects through this journey. An effective online marketing strategy begins with online brand positioning, creating transparent connections, and nurturing practices that are contextual to where the prospect is in the journey. Corey shares tested solutions that work to pre-qualify online visitors and drive them through the digital sales journey, resulting in higher conversion rates and increased revenue.
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About the Host
Co-owner of Halstead Media and CrewRecruiter, Corey Halstead has been a featured speaker and trusted advisor many times over for leading industry organizations such as NALP, ICPI, Hardscape North America, GIE+Expo, and more. His thought-leadership—workshops and trainings for contractors and dealers, educational trade articles, in-person or virtual speaking engagements, and photography/videography initiatives—have been featured by leading associations, organizations, and manufacturers year after year. Backed by 100s of industry-focused clients and marketing and recruiting case studies, Corey brings his over 25 years of landscape and outdoor living industry experience to fuel best-in-class educational experiences.