As the landscape and outdoor living industries continue to grow, more and more entrepreneurs are entering the market. Some, of course, being new direct competition for you. There is, more than ever before, a need to set yourself apart from the other businesses in the neighborhood or region.

Many landscape contractors, understandably, think of social media advertising as only posting on social platforms. But social media is the landscape professional’s tool to better employees and better leads.

When you’re investing in a website for your landscape or pool building business, you may have questions about how you can receive high-quality leads that actually convert. Do you need to invest in ad campaigns? Should you be focusing on search engine optimization (SEO)? The answer to both of these questions is “yes.”

Having an online presence with excellent visibility means SEO and is key for landscape and pool contractors in today’s market. The customer journey often begins with a Google search, and so your website’s ranking on search engine results pages (SERPs) will have a huge impact on whether your business is discovered.

This guide outlines a systemized approach to marketing for landscape contractors. A superior return on investment (ROI) intact, you will also attract warmer leads for the right types of projects and allow for efficient and steady growth in the months and years to come.

Professional landscapers put considerable time and effort into creating and caring for outdoor spaces, to make them look polished and practically perfect. Similarly, this is exactly how a professional website should be constructed. When the right balance of design and function is met, your website can act as a critical sales and marketing tool that will educate and pre-qualify potential customers and generate qualified leads that result in sales.

Professionals in the landscape industry know how to put the nose to the grindstone and get work done. This physical labor can be accompanied by job satisfaction and a feeling of accomplishment every day—yet it’s only possible when everyone works together as a team.

Outdoor living contractors have a huge advantage over other industries when it comes to marketing, but few notice the gold mine sitting right in front of them—even though it’s built into every amazing project they have ever completed.

With modern tracking and data analytics technology, the world of marketing—once gray and mysterious—becomes crystal clear. Today, landscape business owners can see exactly where each and every lead is coming from, and modify their marketing budgets accordingly.

Digital business cards can completely transform the way that landscapers market their business. Instead of relying on a piece of paper that only contains contact information, landscapers have the opportunity to use digital business cards to give a bigger picture of the services they offer.

For landscapers, hardscapers, and outdoor living contractors, there are many benefits of using an Application Tracking System, or ATS for recruiting. Without an ATS system, recruiting fast becomes an overwhelming task.

A tightening labor market is making it harder and harder for companies to attract and hold onto top talent. But nothing seems to work. That’s why leading landscaping companies are turning to recruitment marketing as a way to nurture happy, productive, and innovative workforces.

Your employer brand is the reputation your company has among team members—and, perhaps more importantly, potential future team members. A strong employer brand attracts top talent, while a weak brand attracts low quality talent, or in many cases, none at all.

Thanks to the internet, your customer base is more informed than ever. They can learn about the entire pool building process—from estimate to billing—before even speaking to a contractor. So how do leading pool builders reach the right customer, at the right point in their research journey? The path to double-digit sales growth and sustainable return on marketing spend can be found right in this guide.

These cloud-based construction, landscaping, and pool builder software solutions can help you optimize processes and increase efficiency throughout your entire organization, allowing you to serve a higher number of clients or customers and dramatically increase profitability—without adding additional team members and incurring extra payroll expenses.

Are you all too familiar with hosting or participating in a landscape or pool industry trade event that comes and goes, and is promptly forgotten? Whether you’re a manufacturer participating in a B2B trade show, or a contractor doing a B2C home show, these tips will make things go a lot further for you in terms of ROI. The answer lies in using social media. Social media is one of the best ways to promote your event beforehand and capitalize on it afterward.

Explore the upcoming Facebook advertising updates for 2021 as they pertain to the outdoor design/build, landscaping, hardscaping, and pool industries, along with their implications and how your brand can take action now to prevent unwelcome surprises.

No is a simple word, but one that many owners in the design/build world have trouble saying. Perhaps it’s because success in the beginning often comes by saying “yes” to all possible sales, and to any and every project that comes your way, in order to grow the business. Or maybe it’s because it goes against the grain to say that the customer is not always right. Whatever the core reason, saying “no” is often a challenge, even for industry veterans.

So many owners I meet express that they just ended up as a business owner, and the path was one that just seemed to happen and evolve. They started mowing a few neighborhood lawns as a high school student, and today they design and install $200K backyards—that kind of thing. But the details in between aren’t always crystal clear—things just ... grew.

Your talented team’s detailed craftsmanship deserves to be seen. Since your focus is always dedicated to the current open projects, it’s understandable that carving out the necessary time to pull together proper case studies for last year’s projects is hard to do. But it’s critical to ongoing marketing success.