Efficient communication is crucial to a growing landscape industry business. Many landscapers rely on phone calls and text messages, a habit that often leads to chaos, lost information, and out-of-sync teams.

In the lawn, landscape, and outdoor living world, where impeccable aesthetics and customer demands intertwine, strategically allocating your marketing budget is crucial to propelling your highly successful business toward even more significant growth and brand recognition. Marketing is an investment that builds upon its success over time.

Leading lawn, landscape, and outdoor living firms use case studies as a sales and marketing tool to help generate leads. Showing prospects how your services and work have helped others achieve their goals is impactful.

There’s never a convenient time for a business slump, but it inevitably happens. When it does, many landscape contractors scramble to find a quick win. While quick solutions may work in the short term, inbound marketing is a long-term solution that will create stability in your business and create a consistent flow of traffic, leads, customers, and potential recruits.

In the high-end landscape industry, whichever company does the best job educating the prospect of the value they’ll bring to the project is the one that wins the bid, regardless of price. Being at the top of your content game is critical.

If you set up a booth at home and garden shows expecting high-quality leads, you’ve likely had your fair share of disappointment. Deciding whether it is worth it requires taking an honest look at your numbers and deciding if the cost of going still belongs in your marketing budget.

If you are always scrambling to find work when cold weather arrives, you don’t have an effective marketing strategy and likely aren’t investing in one. Competing in the landscape industry means budgeting for marketing, even during slow seasons.

If your landscaping or pool building business is using generic text-based estimates while trying to close sales rather than interactive, digital sales proposals with visual appeal, you're leaving money on the table. With content overload in the digital world, your business needs exceptional sales proposals if you want to close more sales faster.

If you live in an area with snow, welcome to the slow-season cash flow slump. Many people think it’s an inevitable part of running a landscaping or pool building business, but is it? It’s possible to enjoy cash flow stability despite the weather when you’re strategic in marketing all year round.

Our living spaces, indoors and out, form the backdrop for our lives. A quick look at the home goods and interior decorating market demonstrates the mass potential to expand this trend into the outdoor living space. The relatively new field of exterior design offers the opportunity for landscape businesses to scale by providing expertise and services to an underserved market with high demand.

Leading landscape firms—both those with commercial and residential focuses—prioritize professional photo shoots every year because they experience firsthand the incredible positive impact it makes on their business. Our team pulled together this 101 to address some of the common concerns we hear from landscape professionals.

As the landscape and outdoor living industries continue to grow, more and more entrepreneurs are entering the market. Some, of course, being new direct competition for you. There is, more than ever before, a need to set yourself apart from the other businesses in the neighborhood or region.

Digital business cards can completely transform the way that landscapers market their business. Instead of relying on a piece of paper that only contains contact information, landscapers have the opportunity to use digital business cards to give a bigger picture of the services they offer.