Case Study: Green Foundry, Distributor of Lighting & Fire Features, Gets a New Website
Background
Based out of Philadelphia, Green Foundry offers a unique opportunity to its customers (who include high-end landscape contractors as well as electrical contractors, and commercial and residential builders). Green Foundry sells, delivers, and educates their customers on outdoor lighting and fire features. Using a hands-on sales and installation support system, Green Foundry’s unique business model maintains a relationship all the way past installation.
How We Helped
Green Foundry wanted their website to be less about selling products and more about the relationship that their customers gain by choosing to work with them. Halstead Media built a new website that told the story of this unique business, and conveyed the company’s premise with the use of a bright yet sophisticated website design. We used image animations, a simple user-flow, and carefully written copy as well as image curation — we all of this to tell the story of Green Foundry.
Today, Green Foundry manages their own website through their easy-to-use website platform.
