MARKETING FOR OUTDOOR BUILDING PRODUCT MANUFACTURERS
BUILDING PRODUCTS
HAVE STORIES™.
From the time your products leaves the plant, their journey is one that modern consumers are interested in hearing about. In fact, they expect it. At HALSTEAD, we believe in telling those stories, and then using our industry-specific marketing systems to tell those stories to more of the right people, at the right time.
—
NOT YOUR TYPICAL AGENCY
WE DELIVER RESULTS, NOT JUST CLICKS.
Backed by a deep understanding of the landscape, pool, and greater outdoor living industry, we create marketing systems that, well, are exactly that…systems. Each component of the system has a purpose for delivering real business results, not just vanity metrics like the agencies you may have worked with. From the production of cutting-edge video content that allows both installation partners and end consumers to experience your products, to laser-targeted paid social campaigns designed to penetrate key dealer locations and desirable growth areas, we may just be the partner you’ve been looking for.
SEO for landscapers and construction SEO in New York City and New Jersey
Words from a happy client
“As the General Manager of Unilock NY, I am approached often by media companies claiming to have the answers. Over the course of my 30 years in the business, those answers have become more and more complicated. Gone are the days of placing ads in print and measuring results by how busy the phone response was. As digital media began taking over, my frustration grew. We were over our heads so we contracted with agencies, large and small, who continually quoted incomprehensible statistics confirming how "successful" their campaigns were. The problem was that they were more concerned with "clicks" than real results. Finally, three years ago we met Anna and Corey of Halstead Media Group. Immediately it was clear that they were different. They demonstrated a high level of professionalism and expertise in modern media but what really clinched it for me was their intimate knowledge of the Landscaping Industry and unique understanding of our customers and the process in which they make a decision. I knew we had to have them on our team. Since then, Halstead has turned around how we present ourselves to prospects and greatly improved our conversion of them to customers. They truly are impressive in what they do. So much so that we made it a point to bring them into our contractor training seminars to share their message of being relevant in this fast moving advertising environment. I can't say enough good things about Anna and Corey. Besides being extremely talented, they are genuinely nice people who really care about their clients. A rare trait. I highly recommend them!”
-Brian Kallmeyer, Unilock
—
landscaping • hardscaping • pools • fencing • outdoor lighting
GLOBAL 100 CONSULTING EXPERIENCE MEETS DEEP OUTDOOR LIVING EXPERTISE.
We are your secret weapon to creating authentic content that resonates deeply with your contractors and dealers, creating fanatical brand loyalty that leads to increased product sales and stronger B2B channel connections. Our work with landscape, hardscape, and pool contractors, landscape suppliers each day, provides our team with deep data insights and a unique look into what drives decisions and brand loyalty across the personas that matter most to your business goals.
Design-forward, on-brand, and mobile-first sites that sit at the center of your online—and offline—marketing strategy. Action over stagnancy, we reliably launch—fueled by our leadership’s Global 100, multi-stakeholder project experience—we blend quality and speed to drive results online.
The ability to reach the installer, the dealer, and the end consumer with advanced, segmented, and laser-focused targeting is a powerful thing. Brand advertising meets direct response, paid social—when done right—offers a strategy that’s hard to beat for outdoor living product manufacturers.
Capturing your products installed—as well as during construction— is critical to creating content that connects with both your B2B and B2C audiences today. The challenge is, few agencies have the deep, multi-channel industry understanding required to make it happen effectively.
You need your products front and center when homeowners are researching their upcoming project, and they’re doing that online today. Savvy contractors needing a particular paving stone? You guessed it, they’re searching. High-search volume keywords, targeted cities, and high-powered analytics powering everything.
Have a core in-house team of rockstars, but struggling to lock in a strategy that produces consistent results? We work as a plug-and-play solution for brands, and seamlessly design content, search, and social game plans that drive double-digit growth for manufacturers.
SOCIAL MEDIA POSTING + CONTENT GENERATION.
Keeping your social channels on-brand and consistently engaging is a to-do item that never seems to be checked for many BPMs. Let us help you leverage social to build trusted relationships with your contractors, dealers, and end customers. Experience the impact of having a team of industry-focused experts crafting content that truly resonates across channels.
We invite you to experience a different way of doing Google Ads. Through the creation and management of 100’s of paid search campaigns in the landscape and pool industries, we know that cutting-edge account structure elevates click-through-rates, quality scores, and most importantly, your return on investment.
Are you still promoting co-op programs that focus on TV and print? We specialize in bringing co-op to digital. Transform your relationships with your contractors and dealers by offering a cutting-edge co-op program designed to actually grow their sales. Extend and strengthen your brand through better aligned marketing across partner channels.
CHANNEL STRATEGY.
IDENTIFY HOW AND WHO AND WHEN.
You need to sell products to a new generation of developers, builders, dealers, contractors, and for the residential market, ultimately, homeowners. But creating targeted content, and deploying that content at scale to persona-specific audiences, is no easy initiative. Leverage our deep knowledge of your customer base—we work with them everyday.
Traditional co-op is dead.
The data offers overwhelming proof that something (or several things) has gone wrong with the once relevant co-op marketing system as it pertains to the design/build industry. What exactly happened? And what are the underlying issues that have led to its current depleted state?
In this white paper, Corey Halstead, co-owner of HALSTEAD, works to uncover the problems facing traditional co-op programs for building products manufacturers in the outdoor living industry. Backed by over 25 years in the landscape and pool industries, Halstead offers solutions that bring much needed co-op support — both at the installer level and the distribution level — sharing case studies and data to support the case.
Should we schedule a quick chat?
We invite you to explore the difference that working with an agency that specializes in one industry—your industry—can make on not only your experience, but your marketing ROI. Our founders bring a mix of over 20 years of outdoor living industry experience and Global 100 consulting expertise together under one roof. We listen, we care, and most of all, we deliver results across the dedicated sales channels that drive your business.
Let’s schedule a chat and learn some more about each other! It may just be the start of the partnership you’ve been looking for.