landscape marketing ideas

SOCIAL MEDIA POSTING

Not sure if your social media content is having the desired impact?

Put a stop to the guessing game and finally have actual data to support your social media efforts. As part of your complete marketing system, your social posts will drive traffic to your website and help guide prospects through your sales funnel and closer to enjoying a beautiful outdoor living space or meticulously groomed landscape.

Build a stronger brand presence online.

With a lawn, landscape, and outdoor living industry-proven system for crafting compelling social media posts with professional-quality visuals and engaging content, combined with a paid strategy, you’ll finally see the results you’re looking for—more qualified leads.

Communicate Consistently

Being active on social media helps your company stay at the forefront of your customers’ minds, increasing your referral rate. Plus, new prospects are more likely to contact you since studies show that a lead needs to see your marketing collateral at least 15x before reaching out!

Engage With Your Audience

Social media posts create an opportunity to interact with prospects and customers. Build community and loyalty with every interaction, and establish your brand as an industry authority. Often functioning as your customer support center, you can engage with your audience meaningfully.

Add Value

Posting social media content without a strategy is ineffective. There’s no sense in posting for the sake of it; every social media post has a goal, whether to drive traffic to your website, educate, join your company newsletter, or something else. We plan for seasonality and, for example, promote fire features in the winter. Use your platform to add value to the lives of your audience members.

WHAT TO EXPECT

Enhance Engagement and Drive Traffic with Integrated Social Media Posting

Add social media posting to your marketing system and our team will curate a strong, consistent brand identity across all your platforms while you focus on what you do best.

marketing project management for landscapers

Dedicated Project Management

Your assigned marketing project manager will maintain regular communication, checking in with you weekly. This ensures that you stay informed and engaged with the progress and efficacy of your business's marketing efforts. As your point of contact, they’ll offer insights, updates, and address any queries or concerns.

marketing project management for landscapers
marketing project management for landscapers
marketing project management for landscapers

Comprehensive Analytical Reports

Expect detailed monthly video reports that provide a comprehensive breakdown of your entire marketing system's analytics, including boosting efforts via paid media. These reports eliminate any ambiguity by presenting clear insights into the performance metrics, allowing you to gauge the impact of your social media posting strategy.

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Making Your Life Easier: Curating & Editing Your Photos/Videos

We handle the full spectrum of content creation. This includes regular publishing three times a week across all designated channels. Our services encompass content development, asset curation, copywriting using the StoryBrand framework, editing, and meticulous content management.

We draw upon the content from ongoing video editing, Photoshop edits, material shared during onboarding, and contributions from your end via our shared folder system, resulting in an abundance of creatives.

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With a team of industry-trained marketing professionals on your side, your social media content will sound like you, not like a marketing agency that doesn’t know the industry.

facebook ads for landscape contractors

Establish Industry Authority

With social media posts written by industry experts—homeowners and property managers will look to you for guidance and service for their projects. Unlike non-industry-trained marketers, we know the difference between pavers and paving and fertilization and maintenance.

Stay Relevant on Social Media

As an overbooked lawn, landscape, and outdoor living contractor, staying on top of your social media posting schedule is nearly impossible. Stop forgetting to post and allowing your social media accounts to go crickets for weeks because you’re too busy in the field and running your company.

You’ll never worry about what to post, choosing the right words, or saying the right thing on your accounts ever again.

At HALSTEAD, we want to see your business succeed just as much as you do.

This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.

STABILITY

GROWTH

SOCIAL POSTING

LEGACY

SEO

CASE STUDIES

See What’s Possible

  • new website design, review building on Google for lawn and landscape contractor company

    Second Nature

    We helped Second Nature attract high-end clients with a brand-new website, strategic SEO, review building on Google, social posting, lead tracking, and more.

  • Tournoux Landcare

    We amplified Tournoux’s lead conversions through a revamped website, targeted SEO and Facebook campaigns, plus innovative recruitment strategies.

  • videography and website design for landscape contractor company in nevada

    Firesky Outdoor

    We helped Firesky Outdoor rebrand and drive results with website design, professional videography, paid media, targeted SEO, and reporting analytics.

  • ipad with Town & Country email blast and iphone with Town & Country FB ad

    Town & Country

    We boosted Town & Country’s revenue and streamlined their hiring process with strategic SEO, dynamic Google Ads, and by implementing CrewRecruiter.

  • ZLM Services

    We grew and transformed ZLM’s brand presence and awareness through a complete logo & website redesign, consistent Facebook & Google ads, and thorough SEO.

  • videography and website design for lawn and landscape contractor

    Great Outdoors

    We grew Great Outdoors’ online presence with a new website, professional videography, targeted SEO, and strategically impactful Google and Facebook ads.

EXPERT ADVICE & BUSINESS TIPS

Explore the Resource Hub

  • 7 Mistakes Landscaping Companies Make with Facebook Ads

    Marketing insights for the outdoor living, landscape, hardscape, and pool industries

  • Developing an Effective Digital Marketing Strategy

    What’s involved, how to measure ROI, and how much does it cost

  • The Lawn, Landscape, and Outdoor Living Business’s Guide to Creating Impactful Case Studies

    What is a case study and why are they so important

BACKED BY EXPERIENCE

Work with an agency that knows the lawn, landscape, and outdoor living industries.

With a distinguished writing career spanning over 8 years, including a notable tenure with HALSTEAD from 2017 to 2019, Andrea embodies the fusion of creativity and strategic insight. Bringing a deep understanding of content creation and management for the outdoor living industry, Andrea has harnessed the power of words to elevate brand narratives and drive meaningful engagement.

“The most stirring and effective marketing stories are born from the harmonious interplay of a dedicated team’s talents. Working alongside HALSTEAD’S ensemble of creatives, strategists, and visionaries has been a masterclass in teamwork.”


–Andrea
Pejoska,
HALSTEAD Copywriter & Content Manager

WHAT TO EXPECT

So, what happens next?

Chat about your goals

Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.

marketing number 1

Discover your custom system

After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.

marketing number 2

Invest in your business

Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.

marketing number 3

Kick off your new system

Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.

marketing number 4

STOP THE MADNESS

Your Road to Legacy Starts Here

Find stability in an ever-changing market with industry experts who understand you and your business.


“We used Halstead Media for our Hewitt Landscaping website and they did an awesome job. Quick and efficient and exactly what we were looking for!”

— Wendy Portney, Hewitt Landscaping

“The Halstead Media Group has been handling the online marketing efforts for our family landscaping business for several years; they always go out of their way to provide me with information and listen to all of our needs. They know the business inside and out and we're thankful for their commitment to the green industry and to our business growth as well.”

— Eileen L, GLC Landscaping

“Excellent service and quality! Would highly recommend!”

— Sam Gembel, Atlas Outdoor