WEBSITE DESIGN
Make a memorable first impression.
If your overall marketing system is your house, your website is your front door. Not only does it need to function properly, but it needs to look amazing, too. Welcome your prospects and customers with an impressive website that serves as the digital entrance to your business.
Your website doesn’t have to be hard to manage.
Leave the headache of a difficult-to-update website platform behind and move to a website built from the ground up, designed for growth in the lawn, landscape, and outdoor living industry.
Elevate Your Brand With Modern Design
Appeal to an affluent audience with a modern design, professional-quality photos, and videos, and create emotional connections using a voice and tone they relate to.
Create a Frictionless Experience
Built on a CMS platform, navigating your website is seamless—no matter what device it’s viewed on, from desktop to mobile.
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Turn Visitors Into Customers
As the face of your brand, your website is your best sales rep, ground zero for data collection, analytics, and lead conversion. Investing in your website is one of the best business decisions you can ever make.
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Take Control of Customer Perception
How does your target audience perceive your brand? With a visually pleasing and easy-to-use website designed specifically for you, you’ll attract qualified leads that will convert.
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Build a Complete Marketing System
Your website works with every component of your marketing system. Think of it as the hub that stores all of your useful content.
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Design For Growth
As the center of your lead generation strategy and local brand recognition efforts, your business goals are at the core of your website design. The planning, research, and strategy that goes into a site before a single line of code is written is where the magic lies.
WHAT TO EXPECT IN YOUR CUSTOM SITE
Websites proven to turn visitors into customers, starting at $12,500
We all know an effective website is key to a business’s success but it’s your content that truly makes a difference.
Fully Robust, Multi-Page Site
Industry-leading design quality and principles with up to 40 pages, modern scroll animations, and hover-effects
Cutting-Edge Content Management System
A faster, less expensive, nimble, and integrated marketing foundation
StoryBrand Design & Copy
Since we are a StoryBrand-certified agency, websites within a marketing system receive story-branded copy and design!
Professionally Written and Edited Copy
Our writers, who have been with us for a long time, know the lawn, landscape, and outdoor living industry, which means you write nothing.
Seamless User Experience
No-dead-end website design approach. Each page is designed to engage the visitor to another page or to convert.
Elements That Convert
Direct and transitional call-to-action buttons, plus contact forms with custom fields to engage customers and help them converth page is designed to engage the visitor to another page or to convert.
Foundational & On-Page SEO
Thorough SEO planning involves transitioning existing SEO to your new website, as well as a sitemap analysis. On-page SEO includes optimized H1 and H2 tags, and page titles, as well as internal linking.
Mobile-Optimized
With more than half of website traffic coming from visitors on their phones, our designers always think mobile-first. Plus, we integrate business Facebook and Instagram feeds whenever possible.
Photography & Videography Curated by Our Expert Team
We choose the best and most relevant photos, page by page, and embed videos, if and when you have them. Sites also include up to 30 stock photos, when necessary, at no additional licensing fee.
Up to 10 Case Study Pages
Our portfolios tell the story behind your work, helping you to attract and sell larger projects.
Featuring Your Process
Incorporating your process helps your customers know what to expect.
Proper 301 Redirects
Protect the Return On Investment (ROI) you have on your current site.
Websites part of a marketing system also include…
Thank you pages to track conversions even better
TESTIMONIALS
Words From Our Clients
“With 28 years of experience working with marketing firms, there is no comparison to Halstead in any category that we measure by. Be it responsiveness, results, or any other metric.”
Bob Wambach, Proscapes LLC
“The way [HALSTEAD] put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”
Ron Duhamel, Firesky Outdoors
WHAT TO EXPECT
The 3-Step Website Design Process
HALSTEAD websites are built by website designers with years of experience and managed by a single Marketing Project Manager who will engage with and guide you, collect your feedback, and quality-check each step.
Onboarding & Design Plan
During an initial onboarding call, your project manager will collect your site inspiration and business goals. Our designers and writers then create a sitemap, vision board, and homepage to better visualize what your custom-built website will look and sound like.
Full Site Build
After receiving approval of our client’s new homepage, designers and writers work on the full site build including all service, portfolio, landing, local, and contact pages. Clients will have the opportunity to review the full site, provide feedback, and request revisions.
SEO & Go-Live
Once the full site has been reviewed and approved, our SEO experts will implement basic Search Engine Optimizations for each and every page on the backend. After SEO is complete, websites are ready to launch.
You’ll receive your new website within 10 weeks of onboarding completion.
At HALSTEAD, we want to see your business succeed just as much as you do.
This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.
STABILITY
WEBSITE DESIGN
GROWTH
LEGACY
CASE STUDIES
See What’s Possible
EXPERT ADVICE & BUSINESS TIPS
Explore the Resource Hub
BACKED BY EXPERIENCE
Work with an agency that knows the lawn, landscape, and outdoor living industries.
Before HALSTEAD, Bethany spent over six years crafting engaging and strategic websites that convert. She has successfully tackled diverse design challenges throughout her career, demonstrating adaptability and an innate ability to produce outstanding website designs across various platforms. The team and our clients can sense pride in her attention to detail, which has consistently allowed her to transform basic concepts into visually striking creations that adhere to established design principles while pushing design boundaries.
"I feel so honored to have the opportunity to tell peoples stories through the lens of design, and having the chance to create an online home for our clients that can convey the heart and the value of their business is something I’ve always been passionate about. I love designing websites that are not only visually enticing, but evoke a sense of community and connection."
–Bethany Aeckersberg,
Creative Director
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep-dive call where we’ll share access to your real-time dashboard so you can track everything.
