MARKETING CONSULTING
Working seamlessly with your team.
Backed by a deep understanding of the design/build industry, we architect marketing strategies that deliver concrete business results in today’s fast-paced world. Whether seeking to reach luxury homeowners for landscape design and build project sales, or building product brand loyalty with content amongst your B2B customers, our team brings years of deep digital experience and vast enterprise-level consulting under one roof.
RESULTS-DRIVEN CONSULTING.
Successful marketing campaigns are born from great strategy, not just the latest tactics.
The true magic — the total X-factor — of effective, cross-channel marketing in today’s fragmented, fast-paced digital world is only realized when the ENTIRE system is functioning seamlessly and cohesively. This doesn’t happen accidentally and it sure doesn’t happen easily. It takes deep strategy work, market research, competitor analysis, and positioning studies—great minds working together. All too often — at both the contractor level and the manufacturer level — individual components of a proper marketing system are in place, but not performing to their potential. Furthermore, these components are not in sync with others, and/or there are critical components missing—all of which diminishes impact and reach potential, and overall, reduces ROI. Optimize and tweak with the expertise and dedicated help of the HALSTEAD team.
Discovery & Analysis
Before you can get to the desired finish line, you have to know where it is you’re trying to go. Companies today have numerous moving parts to their marketing strategies. Social posting here, email blasts there—but is anyone even seeing those? Is the message connecting? We dissect the messaging and methods behind all the current and recently past brand touch points. and pull together key findings that fuel the creation of better marketing campaigns moving forward. Deciding how to spend budget and where to allocate talent is not an easy task when there are more platforms and more tactics every quarter. But by leveraging the same talent and processes adopted by leading global consulting firms, we lay the groundwork for success.
Brand & Positioning
What begins with foundational strategy including consumer research, audience segmentation, and thorough analysis of the competitive landscape, ends with a firm understanding of where your company can win. Using this understanding, we transition to tactical marketing strategies, mapping your overall brand strategy maps to the multi-channel campaign level. Branding capabilities span full identity development, including brand guidelines, taglines, messaging, social platform identity design, logo design, and printed and digital sales collateral. All built and delivered clearly and professionally, with the backing of our deep design and build industry knowledge and Fortune 500 consulting—a unique combination that drives results.
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Content Marketing
With the fragmentation of the media landscape across hundreds of platforms, great storytelling is more important than ever. For this reason, companies must prioritize the creation of content that’s both on brand, and connected to core business goals. But it’s not easy. Producing great content at scale, quickly, requires working closely with all industry segments—manufacturers, dealers, installers, designers, and homeowners. It’s massive project management meets creative, and it’s exactly what we do at HALSTEAD with our proven systems for content generation.
Demand Generation
Having amazing content serves as the foundation, but getting the right people to see it is equally critical. Which platforms are best for your target audience? What does an effective SEO plan look like? What is the appropriate Facebook direct ad spend budget to reach your awareness goals? We address these questions and more, and work to design—and implement if needed—an effective multi-channel system that drives more eyeballs and attention to the key messages. Great content plus targeted distribution, equals high-quality awareness.
Lead Generation
An effective digital marketing system must consider both how to gain eyeballs and attention, and then how to drive those prospects through the sales journey. All the traffic and social media engagement in the world isn’t going to drive the bottom line—closing new business will. We design marketing funnels that take prospects from initial awareness, through the buyer’s journey, using a content-meets-data approach. Have a page on the website that generates a ton of traffic? A certain content topic performing well organically on Instagram? Great. Let us help you convert those users to viable leads for your sales team.
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Sales Enablement
Supercharge your sales effort by leveraging critical data, content, and tools. We help better connect sales and marketing —for both large scale building product manufacturers, as well as leading design and build firms. Who opened the last email blast? Which prospects are engaging with your company on social? This data and more helps dial in your team’s actions, producing better, more consistent numbers. Layer on cutting-edge tools like a game-changing online appointment scheduling system that syncs directly with your marketing automation, and experience the difference of the modern sales effort.
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Driving Stability, Growth, and Legacy for Leading Lawn, Landscape, and Outdoor Living Companies
VIDEOGRAPHY, CREWRECRUITER, SEO & MORE
BTS Landscaping
WEBSITE, VIDEOGRAPHY, DIGITAL MARKETING & MORE
Jan Fence
Expert Advice & Business Tips
Explore the Resource Hub
A UNIQUE, WINNING COMBINATION
Landscape Design & /Build Industry Focus Meets Fortune 500 Consulting
CO-OWNER
Corey Halstead
Born into the landscape industry, Corey began working in commercial landscape maintenance at the early age of 14 in his uncle's business. Transitioning to the landscape and pool construction side in his early 20s, Corey worked his way from installation crew member, to project manager and design/sales roles, eventually switching to the product side of the industry with pavers and walls. Settling into sales and marketing responsibilities in latter roles, Corey combines his hands-on industry experience, with the unique understanding of both the B2B and B2C channels in the business. With over 8 years driving measurable marketing ROI for leading landscape contractors and pool builders, garden center and hardscape dealers, and outdoor living building product manufacturers, Corey heads up sales, marketing, and education at HALSTEAD.
“I believe the core of successful businesses that do great work, achieve things bigger than the sum of its parts, are its people. In my 25+ years in the landscape industry, watching and learning, I think recruiting and people management have largely been neglected—the “labor crisis” has been manufactured from within.”
–Corey Halstead,
Co-owner
CO-OWNER
Anna Halstead
Fortune 500/Global 100 consulting experience meets the design/build and landscape industries. Before leaving her role in management consulting at leading Global consulting firm Accenture to join HALSTEAD full time, Anna worked extensively in sales and marketing leadership roles in the TV/cable industry. Fueled by an extensive background in process management, consulting, and sales and marketing for hundreds of high-profiles clients, Anna brings her corporate growth experience to the landscape industry, responsible for hundreds of successful marketing case studies over her time at HALSTEAD.
“Investing in branding is like investing in your personal character—it puts you in front of the line and opens doors to better opportunities. Like all good things that take time and aren’t quick fixes, branding is the best overall investment.”
–Anna Halstead,
Co-owner
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, President
“With 28 years of experience working with marketing firms, there is no comparison to Halstead in any category that we measure by. Be it responsiveness, results, or any other metric.”
— Bob W., Proscapes
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”