Recruiting is marketing, and your role as a potential employer is to market your company as a great place to work. Job postings must attract the candidate and include details your ideal candidate will find enticing. Just as you have a target customer persona in your marketing efforts, you need a target candidate persona for your recruiting efforts.

Successful outdoor living businesses that consistently land $150K+ projects don’t do so by chance. To make the efforts as worthwhile and efficient as possible, these top companies rely on effective marketing systems with laser-focused targeting.

Change isn’t always easy, but it’s a necessary part of growth. If you have business tasks and processes that are not contributing to your company's success, you may be holding on to bad habits that aren’t serving you anymore, especially regarding your team. 

In August 2022, Google rolled out the Helpful Content Update (HCU). The largest update began in December 2022 and was completed 38 days later in January 2023. There is hope for those negatively affected by this update, but only if you make immediate changes.

With an uncertain economic future and a threatening recession ahead, consumer spending habits change, and many lawn, landscape, and outdoor living businesses hunker down and make massive budget cuts in an attempt to survive the financial storm. Except, this effort of preservation becomes more harmful than beneficial.

Nearly 90% of consumers read online reviews to determine the quality of a local business before contacting them. Your green industry business may have a fantastic website with helpful content, the right calls to action, and a stunning digital portfolio of your outdoor living projects. Still, if your reviews aren’t good, you’ll lose. 

If you’re trying to decide whether to spend your landscape contracting business ad budget on either Facebook Ads or Google Ads, you may be approaching digital advertising with the wrong mindset. The question is not which to choose but how to leverage both to help you meet your business goals.

With the average buying cycle for landscape projects lasting almost 80 days, now is the time to strategize and start executing to ensure an efficient and profitable season ahead. Here are nine actionable ways that top landscapers prepare for the next busy season now and how you can too.

Professionals in the landscape industry who excel at SEO recognize that the keywords they might search for are likely not the keywords their target customers are searching for. They see the importance of keyword research to ensure their content creation efforts land their web pages on page one of the SERPs. 

Successful landscape contractors and pool builders may have a digital sales brochure featured on their websites so they can share it with prospects, but it’s a small part of the website, not the entirety of it. Instead, these firms have invested in an effective content marketing strategy that transforms their websites into lead-generating machines.

While all successful landscape construction companies tend to have a blog, not all landscape construction companies with a blog are successful. You need an inbound marketing strategy for blogging to be an effective component of your marketing plan.

There’s never a convenient time for a business slump, but it inevitably happens. When it does, many landscape contractors scramble to find a quick win. While quick solutions may work in the short term, inbound marketing is a long-term solution that will create stability in your business and create a consistent flow of traffic, leads, customers, and potential recruits.

Successful landscape firms approach delegation strategically, which helps alleviate some of the anxiety that accompanies this process initially, especially if you are uncertain if the timing is right. There are signs that it’s time to delegate if you can take a moment to slow down and reflect.

In the high-end landscape industry, whichever company does the best job educating the prospect of the value they’ll bring to the project is the one that wins the bid, regardless of price. Being at the top of your content game is critical.

The long sales cycles and the significant amount of money that goes into finding, meeting, researching, and bidding for projects can make running a landscape architecture company stressful. While there are numerous ways to use content effectively, we have identified five methods that are the most lucrative, especially when implemented together.

More than any job position, the sales rep position has a notoriously high attrition rate. It’s time for the building product manufacturing industry to stop this cycle and start recruiting and retaining top-performing sales reps, but knowing where to start can be a daunting task.

If you set up a booth at home and garden shows expecting high-quality leads, you’ve likely had your fair share of disappointment. Deciding whether it is worth it requires taking an honest look at your numbers and deciding if the cost of going still belongs in your marketing budget.

If you are always scrambling to find work when cold weather arrives, you don’t have an effective marketing strategy and likely aren’t investing in one. Competing in the landscape industry means budgeting for marketing, even during slow seasons.

If your landscaping or pool building business is using generic text-based estimates while trying to close sales rather than interactive, digital sales proposals with visual appeal, you're leaving money on the table. With content overload in the digital world, your business needs exceptional sales proposals if you want to close more sales faster.

If you live in an area with snow, welcome to the slow-season cash flow slump. Many people think it’s an inevitable part of running a landscaping or pool building business, but is it? It’s possible to enjoy cash flow stability despite the weather when you’re strategic in marketing all year round.