Evolving Industry Trends: Insights to Shape Your 2025 Strategy
Keyword Insights and Industry Trends
Welcome to another installment of our year-over-year comparison series. This time, we’re focusing on keyword performance and industry trends across key sectors, comparing search volumes from 2021 through 2024. These insights can help shape strategies as we navigate evolving market conditions.
The data reveals shifting trends across the landscaping industry, with growing search volume in hardscaping, commercial services, and pools, while some traditional design and patio-related services have seen declines. Commercial landscaping is experiencing significant growth, reflecting an increased reliance on digital platforms for B2B connections.
Landscape Design & Construction
Please note that we tailor our keyword strategies to specific service areas, despite these broader trends.
As noted in our mid-year client insider, hardscape keywords have lower search volumes than broader design/build terms. However, using qualifiers like "hardscape installation" and "hardscape company" helps target residential clients.
Commercial Landscaping
Commercial landscaping keywords, though lower in volume than residential terms, have surged significantly, suggesting a shift in B2B relationships toward digital. While networking remains key, higher search volumes show more people are searching online for commercial landscaping partners.
Note: Due to still low search volume, HALSTEAD targets these keywords at the county level rather than city-specific like residential terms.
Commercial landscaping companies could benefit from leveraging this trend in both SEO and Google/Bing/LSA paid search. Reach out to your Project Manager for more info on this!
Landscape Lighting
Search volume averaged 455,200 monthly searches in 2024 (+4.5% from 2023) but remains below 2022 levels. Note: High search volume includes DIY and professional services, so it’s essential to position your services clearly to attract clients, not DIY searches, we handle this.
Lawn Care and Fertilization
Lawn Fertilization saw a dramatic rise (+62% YoY), while general lawn care searches showed steady growth (+29% YoY). However, a decline in “lawn care service” suggests a potential DIY trend, requiring nuanced targeting to drive service inquiries.
Pools and Outdoor Living
Search interest in pool-related services has seen significant growth, with both "pool builders" and "pool contractors" experiencing notable increases over recent years. This upward trend highlights strong demand in the market, presenting valuable opportunities for businesses to capitalize on growing interest in high-end outdoor living projects with swimming pools.
Plantings
Looking beyond this graph, since data doesn't tell you everything, search volume has decreased by up to 90% in some states, highlighting the importance of tailoring SEO strategies for each client based on regional trends.
Outdoor Living
A note on "Outdoor Living:" This keyword is valuable for landscape design, build, and lawn care, attracting clients interested in enhancing outdoor spaces with patios, fire pits, and kitchens. To target the right audience and avoid unrelated searches (like furniture, events, hiking, mountain climbing, etc.), HALSTEAD pairs it with specific terms like “design” or “landscaping services” for a better audience match. Outdoor Living Spaces also resonates with clients seeking cohesive, functional outdoor areas tailored to their lifestyle.
Tailored Strategies for Regional Success
Across categories, regional variations highlight the importance of localized keyword strategies. At HALSTEAD, we align our approach to specific service areas, ensuring relevance and maximum impact for every client.
If you’d like to dive deeper into these trends or explore how they apply to your specific region, reach out—we’re here to help optimize your strategies for 2025 and beyond.
Until Next Friday,
The Team at HALSTEAD
