2024 Marketing Wins: Insights and Innovations to Boost Your Success
2024 Marketing Innovations: Year-Over-Year Highlights and Key Strategies for Success
Welcome to the latest installment in our year-over-year comparison series, where we share results, strategies and innovations 2024 versus 2023. As the year comes to a close, we’re excited to share how our latest advancements in SEO, Google Ads, Meta Ads, and more are helping you connect with ideal clients and adapt to evolving market trends. Here are just some of the strategies and initiatives driving results this year:
Facebook/Instagram (Meta) Ads: We are leveraging increasingly more lead-gen ads, as well as custom and lookalike audiences, and StoryBrand messaging to drive conversions because these are the strategies that are working best right now.
Google Ads: In 2024, we incorporated more images into ads, creating additional opportunities for increased clicks and engagement. We also transitioned to a Single Theme Ad Group (STAG) approach, with this and other efforts, helped in significant reductions in cost-per-click (CPC). This shift allows your budget to stretch further, driving more impactful results. Additionally, StoryBrand messaging in ads has helped to create clarity and resonate more effectively with your audience. Contact your project manager to explore these strategies further.
Google Organic: Enhancing local SEO with optimized FAQs and Google My Business (GMB) posts, along with a stronger focus on locally specific content for your website. Stay tuned for expanded efforts in 2025, including longer, higher word count pages designed to capture even more organic traffic. These strategies are driving improved visibility and increasing conversions from organic search traffic. Website optimizations have also led to higher form submission rates.
Reducing Spam to Save You Time: We’ve implemented advanced form spam blockers on your website to reduce unwanted submissions. Additionally, through automated CallRail spam number blocking, when we identify spam for one client, we proactively block that number agency-wide. These measures save you valuable time and ensure legitimate leads reach your business.
LinkedIn: LinkedIn is an effective platform for both B2B and B2C strategies. We’re expanding your visibility and connections with tailored profile updates and creative content to support you and your company members (reach out to your PM for help with this!). Additionally, we’re leveraging audience list matching in ads to ensure your campaigns reach the right people.
Social Media Posting: Using StoryBrand principles to strengthen your brand presence and engagement, where appropriate and with balance, we’ve been exploring more variety in creative formats, including videos, carousels, and interactive posts. Additionally, we are testing different placements for hashtags to maximize visibility and reach, ensuring your content connects with the right audience.
Email: This year, we implemented more email journey workflows to nurture leads and engage clients at key points in their decision-making process. These workflows ensure timely, personalized communication that keeps your business top of mind. If you’d like assistance setting up or optimizing your email workflows, reach out to your Project Manager for support!
CRM Integrations: At no additional cost to existing clients, we’re integrating your CRM with our tracking tools to provide seamless data alignment. Let your Project Manager know if you’re interested!
Microsoft Ads: One year in, we’re seeing clients successfully expand their reach using Bing Ads to capture a broader audience.
Local Service Ads: A powerful complement to Google Ads, increasing your visibility and ensuring you appear when and where it matters most.
StoryBrand Messaging: Introduced in Fall 2023, this initiative is helping clients stand out with clearer, more impactful messaging.
Masterclasses and Webinars: Supporting you with sales, pricing strategies, and operational insights. This year, we featured two guest experts, and there’s more to come in 2025. Stay tuned for an invite to a proposal webinar from our friends at Proposify—coming in late January!
Marketing Strategy and Support: Our Project Managers bring an average of 7+ years of deep marketing experience, making them invaluable advisors in crafting a holistic marketing strategy. Beyond the campaigns and tools we implement, they’re here to help you evaluate your marketing efforts from a broader perspective, ensuring all elements align to drive success. We’ve increased the frequency of meetings with most clients, providing more opportunities to collaborate and refine strategies. We’ve also introduced more ways to communicate with you—whether you prefer texting, calling, or Zoom meetings, we’re here to connect with you in the way that works best for you.
These are just some of the highlights from 2024, and we’re excited to continue helping you thrive in 2025. As always, your Project Manager is here to support you—reach out anytime, and let’s keep building your success together!
Until Next Friday,
The Team at HALSTEAD
