2024 vs 2023 [part 4] 2024 vs 2023: Google Organic Performance
2024 vs 2023: Google Organic Performance
Welcome to the fourth installment of our year-over-year comparison series. Today, we’re diving into Google organic performance, comparing results from 2024 and 2023 through November 10.
2024 vs 2023: Google Organic Performance
YTD through 11/10
Source: Google Analytics reporting and CallRail
Comparisons are based on clients active in both 2023 and 2024.
Key Takeaways:
Year-over-Year Growth: In 2024, 42% of clients saw at least a 15% increase in Google organic leads.
Spam Leads Reduced by Over 40%:
Thanks to our advanced spam-reduction techniques implemented earlier this year, spam leads dropped from 24% spam of total organic leads in 2023 to just 14% spam of total organic leads in 2024!Average Spam Organic Leads (2023): ~198 per client.
Average Spam Organic Leads (2024): ~103 per client.
Total Organic Leads (YTD):
Average per client in 2024: 567 compared to 575 in 2023, despite industry wide recognized reduction in leads due to post-covid normalization and election year, HALSTEAD clients saw similar organic performance year over year.
CPL for Total Organic Leads (YTD 2024):
Combining SEO management fees and total leads, the CPL for Google organic leads is $2.50.Total Website Sessions:
338,508 in 2024, a 19% increase from 284,032 in 2023, despite the search volume traffic decrease from many keywords.
Average Sessions per Client:
6,510 in 2024, a 19% increase from 5,462 in 2023.
