2024 vs 2023 [part 3] Google Ads, Bing Ads, & Local Services Ads
2024 vs 2023: Google Ads Performance
Welcome to the third installment of our year-over-year comparison series. Today, we’re diving into Google Ads, Bing Ads, and Local Services Ads, looking at performance across 2024 and 2023 through November 10.
2024 vs 2023: Google Ads, Bing Ads, & Local Services Ads
YTD through 11/10
Source: Google Ads reporting and CallRail
Comparisons are based on clients running Google Ads in both 2023 and 2024.
Key Takeaways:
Year-over-Year Growth: In 2024, 87% of clients saw at least a 15% increase in Google/Bing/LSA leads - with the average number of leads per client rising 145% to 204, up from 83 in 2023!
Clicks (Website and Click to Call): In 2024, there were 217,000 clicks, a 135% improvement from 92,000 in 2023.
CTR (Click-Through Rate): 5.92%, which is a 178% improvement from 2.13% in 2023. Note: Click-through rates (CTR) can vary significantly across business focuses, such as lawn care, design/build, commercial, and residential, due to unique target audiences and tailored messaging strategies.
CPC (Cost Per Click): The average CPC in 2024 was $5.61, representing a 12% improvement from $6.41 in 2023. Note: CPC can vary by location, total budget, and business focus (e.g., lawn care, design/build, commercial, residential), driven by competition and search volume.
