2024 vs 2023 [part 2] Facebook/Meta Campaign Insights & Watch Jeffrey Scott's Profits Webinar Recording
2024 vs 2023: Facebook/Meta Paid Social Campaign Performance | Jeffrey Scott's Profits Webinar Recording
Welcome to the second installment of our year-over-year comparison series. Today, we're diving into Facebook/Meta Paid Social Campaigns, looking at performance across 2024 and 2023 through November 10.
Important to note that while Facebook/Meta Ads continue to generate leads, their true value shines in building pipeline depth and supporting retargeting efforts. This plays a key role in improving conversion rates across other marketing sources, such as Google Ads, where direct lead acquisition is the primary focus.
2024 vs 2023: Facebook/Meta Paid Social Campaigns
YTD through 11/10
Source: Facebook/Instagram reporting and CallRail
Comparisons are based on clients running Meta Ads in both 2023 and 2024.
Key Takeaways:
Year-over-Year Growth: In 2024, 82% of clients saw a minimum of 15% increase in Facebook leads through 11/10, with an average gain of 39 more leads, (a 51% increase) per client. Note: Non-ad clients’ leads are excluded from this figure.
Impressions and Reach: 2024 had nearly 37 million impressions, 9 million reach, and over 444K link clicks.
Avg. Link Clicks per Client: 2024 had a decrease in average link clicks per client, mostly due to a greater focus on lead generation ads that prioritize direct form submissions over link clicks, with 8,000 average link clicks per client compared to 9,071 in 2023 (12% higher than 2024).
Cost Per Click (CPC): 2024 had a 13% increase in CPC, with an average of $1.28 compared to $1.13 in 2023.
Boost Profits with Strategic Pricing: Using Capacity, Billable Hours & Gross Profit Per Hour
Thank you to everyone who attended our exclusive HALSTEAD client webinar, “Boost Profits with Strategic Pricing: Using Capacity, Billable Hours & Gross Profit Per Hour,” hosted by Jeffrey and Mitch from Jeffrey Scott Consulting. For those who couldn't join us live, we’re excited to share the recording with you!
In this recorded session, you will learn how to:
Optimize your pricing structure, apply gross profit per hour to each service, and adjust pricing across your service mix to maximize profitability.
Leverage capacity and billable hours to set realistic, profitable rates and when to adjust prices for ongoing growth.
Watch now to gain actionable insights and avoid common pricing pitfalls that could hurt your bottom line.
