2024 Results Are In: Totals for the Year [part 1]
As 2024 comes to a close, we're diving into the key numbers and insights shaping marketing in the landscape industry—and what they mean for your business. At HALSTEAD, we focus on data-driven strategies tailored to your goals, with a commitment to transparency and measurable results.
We’re excited to bring you a series of emails, over the next several weeks, packed with insights, trends, and strategies comparing 2024 to 2023, to help you keep your business ahead of the curve in 2025! This email kicks things off by highlighting the key numbers and totals that showcase how our data-driven approach can drive your growth.
Measuring Year-over-Year Impact: Totals
In a year marked by an election, post-COVID demand normalization, and the challenges those bring, HALSTEAD's 2024 marketing efforts have delivered measurable success across diverse sectors within the landscape industry—including lawn care, lawn maintenance, landscape design/build, pools, and commercial. It hasn’t been easy, and we’ve had to work harder than ever to achieve these results.
Impressive Total Leads: Nearly 72,000 trackable leads were generated across all marketing sources in 2024 YTD, showcasing the effectiveness of HALSTEAD’s strategies despite a complex economic and political landscape.
Consistent Year-over-Year Growth: Clients partnered with HALSTEAD in both 2023 and 2024 experienced a ~9% increase in average trackable leads, growing from 830 in 2023 to 907 in 2024—proof of sustained growth through hard work and adaptability.
Customizable Success Across Industry Segments: Strategies were tailored to factors like budget, competition, and business type—spanning lawn care, design/build, commercial, and residential services.
Average Leads per Client: 834 trackable leads per client. With many closer to over 1,500, these results are averages influenced by factors like new client onboarding, budget, local competition, and marketing duration. This includes lawn care, lawn maintenance, landscape design/build, pools, and commercial.
Even in a challenging year, HALSTEAD’s relentless focus on data-driven strategies has ensured consistent growth and success for its clients.
