Top 8 Strategies to Help You Continue to Thrive in 2025
Top 8 2025 Strategies for Thriving in a Changing Landscape
We hope you're having a beautiful holiday season with lots of love as well as family and friends around you!
Welcome to this week’s update, where we’re sharing the Top 8 Strategies for Thriving in 2025—key ways we’re helping you adapt, grow, and stay ahead in a shifting market. These initiatives reflect our commitment to innovation and a relentless focus on delivering results for your business.
1. More Automated Email Journey Workflows
To help ensure you're working your leads even more effectively, we’re implementing additional automated email workflows. These journeys are designed to engage potential clients at key decision points, ensuring timely and personalized follow-ups that keep your business top of mind. If you’d like to discuss setting up or optimizing these workflows, reach out to your PM!
2. Increasing CRM Integrations
We’re integrating your CRM with our tracking tools to provide seamless data alignment. From bringing your Facebook leads and website visitors into your CRM to tracking proposals sent and review requests completed, this initiative ensures you have a clearer picture of your marketing and sales efforts. Let your PM know if you’re ready to take your CRM integration to the next level.
3. Automated and Manual Text Marketing
This year, we are launching advanced text marketing solutions that combine automation and personalization. From automated reminders to targeted campaigns, these tools help you connect with your audience efficiently while maintaining a personal touch. Your PM can guide you on leveraging these strategies to nurture leads and improve engagement.
4. Bringing You More AI Solutions
We’re introducing new AI-driven tools, including chatbots and other automations, to help you gain back more time and streamline customer interactions. These solutions can enhance lead response times, improve customer satisfaction, and create efficiencies in your daily operations. Ask your PM how AI can be integrated into your workflow.
5. Video and Storytelling
We’re increasing the use of StoryBrand principles in copy and video content to further set you apart from the competition. From highlighting your unique value to telling compelling project stories, these enhancements create stronger emotional connections with your audience. Contact your PM to explore video storytelling opportunities.
6. Continuing with Expanded Reach on Search with Microsoft Ads
Earlier this year, we began testing Microsoft Ads as an additional way to expand your reach. This platform offers access to a broader audience and complements your Google Ads strategy. With several other initiatives underway, now is the time to think bigger and capture more market share. Your PM can provide the details you need to leverage these opportunities effectively.
7. Helping You With Your Sales by Enhancing Your Proposal Process
A streamlined proposal process can make all the difference in closing deals. Tools like Proposify simplify tracking and help create visually appealing timelines and price breakdowns that resonate with prospects. Stay tuned for our upcoming webinar in late January, where we’ll dive deeper into optimizing your proposal process!
8. Optimizations in SEO Execution
To stay ahead of AI-driven search updates, we’re rolling out enhancements to our SEO toolbox for select clients that impact blog articles and Google Business Profile Updates. These updates are designed to improve your visibility, increase conversions, and adapt to evolving search engine algorithms. If these changes apply to you, we’ll reach out to discuss them further and guide you through the process.
As always, we’re here to help you stay ahead. Whether it’s optimizing your keyword strategy, building stronger client connections, or exploring new marketing opportunities, we’re excited to support your success. Reach out to your PM anytime to collaborate and fine-tune your strategy.
Let’s keep building momentum together!
Until Next Friday,
The Team at HALSTEAD
