Strategy, Social Media Halstead Media Group Strategy, Social Media Halstead Media Group

Are Fractional CMOs for Landscape Companies Worth It?

In the evolving world of digital marketing, the allure of fractional Chief Marketing Officers (CMOs) has made its way into the landscape industry. These part-time executives promise strategic insights at a fraction of the cost of full-time hires, presenting both benefits and challenges. But does this trend truly benefit landscape businesses, or does it complicate straightforward marketing needs? In this article, we'll explore the considerations landscape business leaders should make when weighing fractional CMOs against a dedicated agency like Halstead Media, which specializes in the landscaping sector.

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Strategy, Social Media Halstead Media Group Strategy, Social Media Halstead Media Group

Mastering Visuals: Elevating Your Marketing Strategy With Compelling Imagery

In today's fiercely competitive digital world, where first impressions matter more than ever, visual content has become essential for marketing your lawn, landscape, or outdoor living business. It's not just about decoration—it's a necessary tool for storytelling, showcasing your craftsmanship, and creating an emotional connection with customers. Top firms in the industry understand the importance of strong images and videos. These visual assets are crucial for highlighting the beauty and functionality of your projects, setting you apart, showcasing your impeccable craftsmanship, and helping you forge enduring customer relationships in an increasingly crowded market.

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Strategy, Social Media Halstead Media Group Strategy, Social Media Halstead Media Group

Creating a Future-Focused Strategic Marketing Plan as a Pool Builder

Sometimes running a business feels like a rollercoaster. Challenges can have that stomach-dropping sensation as you quickly begin your descent into the unknown. But consistent marketing efforts help create stability over time, and the challenges that once felt like gut-wrenching moments when you questioned your choice of career, and maybe even your sanity, become more like little bumps that quickly even out.

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Strategy, Social Media Halstead Media Group Strategy, Social Media Halstead Media Group

9 Digital Marketing Challenges Landscape Industry Businesses Face & Tried-and-Tested Solutions

Sometimes running a business feels like a rollercoaster. Challenges can have that stomach-dropping sensation as you quickly begin your descent into the unknown. But consistent marketing efforts help create stability over time, and the challenges that once felt like gut-wrenching moments when you questioned your choice of career, and maybe even your sanity, become more like little bumps that quickly even out.

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Strategy, Social Media Halstead Media Group Strategy, Social Media Halstead Media Group

6 Clear Signs Your Lawn and Outdoor Living Website Needs Updates

If it has been a few years since you updated your website, it’s time to take action now. Your website is at the forefront of your business, where potential clients form their first impressions. In this fiercely competitive online arena, ensuring your website not only looks great but also functions seamlessly and provides an exceptional user experience is non-negotiable. Let’s explore six common signs that your lawn, landscape, or outdoor living business website needs to be updated.

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Strategy, Social Media Halstead Media Group Strategy, Social Media Halstead Media Group

How Branding Gives You a Competitive Advantage in the Lawn, Landscape, and Outdoor Living Industry

Imagine if your lawn, landscape, and outdoor living business could instantly stand out from the competition. Picture having a customer list filled with affluent homeowners who appreciate the finer things in life. Envision your projects being nothing short of breathtaking outdoor paradises that belong on the cover of a prestigious magazine. In today's digital age, where first impressions are often formed online, your brand is the key to ensuring your business thrives in the industry.

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Strategy, Social Media Halstead Media Group Strategy, Social Media Halstead Media Group

Leveraging Social Media as a Customer Service Channel for Lawn, Landscape, and Outdoor Living Businesses

Did you know nearly 70% of consumers prefer to message a business on social media? It's their go-to way to connect with companies, and this trend is transforming social media into a vital customer service channel. In today's fast-paced digital landscape, businesses, including those in the lawn, landscape, and outdoor living industry, are constantly searching for innovative ways to meet and exceed customer expectations.

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Strategy, Email Marketing, Social Media Halstead Media Group Strategy, Email Marketing, Social Media Halstead Media Group

Marketing to Promote Sustainability Practices as a Lawn and Landscape Industry Business

Gone are the days when the roar of gas-powered equipment was synonymous with lawn maintenance. Today, many businesses in the lawn and landscape industry are moving toward a quieter, cleaner future—and using marketing strategically to build credibility and trust with homeowners and property managers. As municipalities across the globe grapple with environmental concerns and the need for stricter regulations, industry businesses face new challenges and opportunities that even marketing plays a role in.

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Social Media, Inbound Marketing, Email Marketing Halstead Media Group Social Media, Inbound Marketing, Email Marketing Halstead Media Group

Case Study: A New Website For Avon, CT, Landscape Architect/Install Firm

Based out of Avon, CT, Starr Contracting offers high-end landscape architecture and installation services. Starr was in the market for an extremely high-end website that communicated their high-end work to homeowners looking for medium-complex projects. Starr wanted a website that was clean and simple - and stood out against competitors.

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Website Design Halstead Media Group Website Design Halstead Media Group

Case Study: The New Website for a Landscape Architecture Franchise Company

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

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Case Study: Website Design for a Design/Build Company in Aurora, Il

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

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Case Study: Northern Lights Landscaping in New Hampshire

After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.

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Halstead Media Group Halstead Media Group

Documenting Hardscape Projects

Properly documenting hardscape projects gives hardscape design and construction companies excellent marketing materials they can use to win new contracts. However, without a full understanding of the techniques available and how to use them, the task can seem very intimidating. The reality is actually much different.

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Case Study: Hummel's Landscape in Pennsylvania gets a new digital look

Done with poor quality leads from home and garden shows and increasingly getting more leads from word of mouth and through their old website, Hummel's Landscape in Harrisburg, PA was ready for a new, sophisticated website that reflected their extremely high-end landscape work.

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Social Media Halstead Media Group Social Media Halstead Media Group

Making Sense of Facebook Audience Insights for your Business

Quality data about your customers and potential customers is key to running a successful business. In days past, collecting this sort of information was a time consuming process involving weeks of gathering data and transcribing that research into readable charts and reports. Now this sort of information is readily available: fully compiled and ready to work with, provided you know how to read and use it. Introducing Facebook Audience Insights.

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Inbound Marketing Halstead Media Group Inbound Marketing Halstead Media Group

How Often Should You Be Blogging?

No matter the size or market of your landscaping, design, or construction business, you should be updating your company blog to help with your website traffic and leads. But with numerous variables in play, it can be difficult to determine the frequency with which you should be blogging. We're here to help provide some clarity!

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Website Design Halstead Media Group Website Design Halstead Media Group

Case Study: Website Design & Monthly Content Marketing for Landscape Design/Build in Long Island, NY

Above All had an existing SEO strategy that involved content marketing. They had a Facebook account, Houzz profile, good looking website, and they had new monthly content pages built on their website, some were even blog pages (and for anyone that knows us here at Halstead Media, you'll know we stand behind content as SEO). They were doing many of the essential puzzle pieces that you would expect to see in a successful landscaping company. So what exactly was wrong? 

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