Case Study: Northern Lights Landscaping in New Hampshire
“We started working with Halstead one year ago after seeing then deliver a marketing campaign at a Unilock seminar. I was instantly impressed at the current and cutting edge ideas they brought to the table. There are many avenues for web design , social media and other means of maintaining and boosting your business. We have found that the relationship we started with Corey and Anne has been hands down the best yet for this type of work. Their knowledge , follow through and communication has been key for us. Its nice to know we have someone who will listen to our thoughts and then engage in communicate so we can achieve our goals to the fullest.”
Background
After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.
The New Website
Halstead Media completely transformed the website.
Northern Lights has a style. Its elegant, classy, and very “New Hampshire.” It’s not traditional or modern. The new website represents this style - and complements their logo.
A mobile first design. Designed with a website visitor's mobile experience before their desktop experience (since more visits occur on mobile than on desktop).
Highly-visual experience using photography of Northern Lights best projects.
No dead ends here. Each page was designed with a user flow in mind - encouraging visitors to keep exploring throughout the website.
Essentials. Social media, newsletter integration - and other basics are all incorporated.
Blog and SEO. The Ideas blog allows the company to get found online and provide helpful content to potential customers.
Monthly email. To keep propelling customers through a sales funnel and encourage referrals by staying top of mind, the monthly email recaps the blog posts and is more helpful than traditional spammy newsletters.
