PINE RIDGE LANDSCAPING, VIRGINIA
Strategic solutions propel Virginia lawn, landscape, and outdoor living business forward in the market.
A NEW MARKETING APPROACH
The System Overview
Pine Ridge Landscaping, a prominent player in the landscaping industry, faced challenges that hindered its growth trajectory. They were facing delays in launching their website after working with another agency for a year and were spending $5,000/month on Google Ads without generating any leads, leading to frustration and wastage. HALSTEAD stepped in as an all-in-one marketing partner, providing proactive solutions and accountability to revitalize Pine Ridge Landscaping’s marketing approach, addressing key pain points, and leveraging strategic solutions.
Website
HALSTEAD revamped Pine Ridge Landscaping's website with a high-end, fresh design, incorporating StoryBranded content and compelling imagery. Videography was utilized to showcase their top projects and properties, enhancing the overall messaging.
Google Ads
Using a Strategic Theme Ad Groups (STAG) approach, we helped Pine Ridge Landscaping reach higher-end customers and maintain a high Click-Through Rate (CTR) of over 6% in Google Ads campaigns. Tailoring ad strategies to seasonal variations in service demand helps ensure consistent lead generation and sales support, and their dedicated PM works closely with them in this effort.
Lead Tracking & Analytics
We provided Pine Ridge Landscaping with a comprehensive reporting tool, allowing them to monitor ads, leads, and reviews in real-time. Their PM provides a monthly video report, which offers detailed insights into performance metrics, empowering them to make informed decisions based on real data.
SEO
HALSTEAD optimized Pine Ridge Landscaping's website for local keywords, increasing its SEO presence and driving leads. Launching the new website synergized with the SEO efforts, resulting in a significant uptick in lead generation.
Facebook Ads
By consistently running targeted Facebook campaigns for top-priority services and leveraging retargeting ads to engage potential customers deeper in the sales funnel, Pine Ridge Landscaping has seen incredible results. These ads are displayed to people in targeted locations who have visited the Pine Ridge website within the past 60 days, helping nurture warm leads. Since its inception in September, these efforts have reached over 90K unique users, nurturing warm leads and driving revenue.
CAMPAIGN HIGHLIGHTS
Through HALSTEAD's strategic interventions, Pine Ridge Landscaping witnessed a turnaround in its marketing efforts.
Pine Ridge Landscaping overcame challenges and achieved substantial growth in the industry by partnering with HALSTEAD. With a revamped website, targeted advertising campaigns, and comprehensive analytics, Pine Ridge Landscaping is well-positioned for continued success in the competitive landscaping market.
Discover how HALSTEAD transformed Allied’s digital landscape with a brand new website.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“Always good, open communication with quality results. They have a good knowledge of our specific industry which makes communication that much more accurate.”
— Gairad DeCastro, Premier Gunite Pools
“Working with [HALSTEAD] has been a pleasure. They are attentive to our marketing wishes and act quickly to get the job done. We are very happy to have formed a relationship with Halstead Media.”
— Jenn Dewender, Manzers Landscaping
“Excellent service and quality! Would highly recommend!”
— Sam Gembel, Atlas Outdoor