ALLIED LANDSCAPE SUPPLY, PENNSYLVANIA
Pennsylvania-based Allied transformed its digital landscape with a fully rebranded website and strategic SEO targeting.
DIGITAL TRANSFORMATION AND GROWTH
The System Overview
As a leading landscape supply company in Pennsylvania, Allied aimed to unlock its full market potential and explore unused co-op avenues. HALSTEAD provided a transformative approach with a rebranded website, targeted search engine optimization (SEO), and efficient appointment scheduling, establishing a new benchmark for online visibility and collaborative marketing success.
Website
Allied faced the challenge of amplifying its online footprint to enhance brand visibility. HALSTEAD stepped in to revolutionize its presence with a complete website rebranding. We crafted a website that not only boasts a sleek and engaging interface but also incorporates appointment scheduling and a basic project calculator, making it an indispensable tool for small contractors and homeowners alike. By embedding dynamic movement throughout the site, we transformed a seemingly standard material supply website into an interactive and immersive experience, directly aligned with Allied's business goals. This strategic overhaul was designed to resonate with Allied's diverse clientele, ensuring a seamless user journey from the first click to the final transaction.
SEO
Leveraging our deep understanding of the landscape supply industry, we honed in on local SEO to boost Allied's visibility and attract more targeted traffic. By aligning each keyword with specific geographic areas where Allied operates, we ensured that searches would draw in a local and highly relevant audience. This focused strategy led to a significant improvement in search engine rankings: at the launch of their rebranded website, only a fraction of Allied's keywords ranked in the top positions. Now, 164 out of 216 keywords secure spots in the top 1-3 rankings, with just a handful extending beyond the first page. This surge in SEO performance has not only elevated Allied's online presence but also solidified its position as a leading provider in the landscape supply sector.
CAMPAIGN HIGHLIGHTS
Maximizing Co-op Opportunities and Precision SEO
Enhancing Allied's use of co-op funds and implementing strategic SEO transformed their market approach. Our expertise in navigating co-op channels maximized unused potential, while our SEO focus on local keywords significantly boosted Allied's online visibility, attracting highly qualified leads. This dual approach has positioned Allied as a forefront landscape supply company in Pennsylvania.
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