WEBSITE

Your marketing’s foundation

Your website is the face of your brand, and the first place future customers go to learn about your company. Behind the scenes is a trove of data collection, analytics, and lead conversion opportunities.

A scalable platform

Don’t let technology issues hold back your growth. HALSTEAD only builds sites that are easily updated, look great on all devices, and allow for seamless integration with all marketing efforts.

Predictability

You’ll get a timeline and budget expectations up-front. HALSTEAD has a set process that’s easy to follow and understand. Our efficient, remote process is specifically designed for busy dealers.

Modern and personalized

We will build off one of our templates to create a cutting-edge, mobile-optimized and fully responsive website that includes information about your products and your company. We write all of the text/copy on the website, choose the best of your images/videos, and the website is yours to own once it’s live.

PRICING

One Page Website: $2,000 one-time (hosting additional). Perfect for those without professional photos and/or videos. One page scrolling website. Cutting-edge design, mobile-optimized and fully responsive. Choose from these starting points:

Template 1 | Template 2

Comprehensive Website: $3,500 one-time (hosting additional). Perfect for those with professional photos and/or videos. Cutting-edge design, mobile-optimized and fully responsive. Up to 35 pages. Choose from these starting points:

Template 3 | Template 4 | Template 5 | Template 6

SEO PLAN

Outrank your competitors

With SEO from HALSTEAD, you know exactly where you stand with every keyword. We present an open-book approach to reaching more of the right kind of customers when they are searching.

Keywords & locations that matter

To dominate your local market, we’ll identify the ideal cities and towns to focus on, mash them up with the most searched and relevant keywords, and launch ongoing SEO that drives your site to the top of searches.

A proven strategy

Effective SEO involves many moving parts working together. That’s why we’ve designed an SEO plan around delivering blog articles, Facebook posts and boosts, along with link building and website updates. This plan works.

Call and Form Tracking

Finally realize the entire picture of your marketing ROI by connecting sales and marketing like never before. No more guessing, no more wondering. For every lead that calls your business or fills out a website form, you’ll know exactly how they found you and from what marketing spend you can attribute the future closed sales to. View these leads, any time, in your reporting dashboard, updated in real time.

Reputation Management

Getting reviews consistently is hard. HALSTEAD streamlines the process, working with you to make it as easy and seamless as possible with a dedicated account portal and login. Provide the customer email, we take care of everything else. Worried about what they’ll say?

Our review system sends out branded emails to your customers as you complete projects. When the customer clicks “a good experience,” they are directed to the platform of choice. If they click “not good,” they are directed to email you directly. Less bad reviews, more positive ones.

Pricing

$1,200/month. Keyword/location research, monthly blog articles (we even post them on your Facebook page, and boost them), SEO pages, backlinks, Google My Business updates, citations, call and form tracking, reputation management. And most importantly, you will track the results via reporting that is accessible 24/7, and updated in real time. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!

Bonus: If your website was designed by us, enjoy ongoing free website updates!

GOOGLE ADS

Industry-focused results

We only work in the design/build industry, so our team's skill set is covered for handling your campaigns. Using the data we have from hundreds of industry-specific campaigns, we deliver better results, faster, without wasting budgets to train our staff about what works for your business.

Support across the board

HALSTEAD’s Google Ads team works to ensure that your paid campaigns are supporting your organic efforts, and vice-versa. We deliver better results while stretching the budget further.

Single-keyword approach

Each keyword gets its own unique ad group, so the keywords will match the search terms you’re paying for. This meticulous approach delivers better results and better transparency than you’ll find elsewhere.

Pricing

In either plan, you’ll receive custom Google Ad Copy with single keyword ad groups (for lowest cost-per-click). You are not writing anything, ever and you are not choosing the keywords, we handle everything. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!

Up to 4 Services*: $450/month in management plus ad spend (recommended ad spend is $550-$2,000/month).

Unlimited Services*: $650/month plus ad spend (recommended ad spend is $1,000-$4,400/month). Bonus: development of up to 8 landing pages** (for increased conversions).

*Product examples include pavers, walls, fire features, water features, outdoor lighting, etc.
**Only possible on Squarespace & Wix websites.

FACEBOOK/IG ADS

Targeted results

Paid social campaigns are a key element for reaching the right people, at the right time, for the best cost. We’ll handle the research, build effective ad audiences on the platforms, and ensure your ad budget is delivering the biggest ROI.

A data-driven strategy

We start out with multiple ads and then dig in to see which ads are resonating — and we’ll quickly allocate budget to the strongest creative. We track all the metrics relevant to your campaign goals to make sure we’re overdelivering.

Transparency & trust

Know exactly where your advertising dollars are going. We use your social platform’s ad account for 100% transparency and accountability. At any time, you can log in and see performance, spend, and even campaign creative.

Pricing

In either plan, you’ll receive custom creative & copy/text — so that you are not writing anything, ever. We will retarget your website visitors to help drive your customers down the sales funnel (pixel installation included for Squarespace or Wix websites). It’s best to have your own photos or videos for this plan. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!

Up to 8 Audiences: $550/month in management plus ad spend (recommended ad spend is $550-$1,200/month).

Unlimited Audiences: $650/month plus ad spend (recommended ad spend is $550-$2,500/month).

PRINT BROCHURES

Premium quality, magazine style

Pricey and flimsy tri-folds are long gone. Your HALSTEAD brochure will be designed to build trust, set you apart from the competition, and build your local brand power at every meeting.

Easy process, game-changing results

HALSTEAD is not your typical agency—we completely reimagined the brochure process by streamlining the size offerings, paper quality, finishes, and formats. The result is a quick, painless process that delivers a premium product.

Pricing

It’s easy to imagine the story you can tell through our print brochures.

In either style of brochure, all printing and shipping fees are included, along with design, custom copy that we write, image curation, and your feedback. You’ll receive 300 copies of your own 12 page magazine-style, modern brochure. If you ever want to re-print the same design: $150 plus print/shipping fees. We recommend having your own professional images for this brochure.

Core: $3,700 one-time. 9x9 square brochure.
Advanced: $4,700 one-time. 12x9 brochure with a folder pocket on the inside front and back covers!

Choose from the below design templates as your starting point. Or we can help you choose the template that would be the best fit for your brand:
OPTION 1 | OPTION 2 | OPTION 3 | OPTION 4

VIDEOGRAPHY

Tell a better story

We work all day, every day with contractors and dealers like you. The job site of one of your dedicated contractors will give you a chance to show off your expertise and stock. We will work with you to showcase your best offerings, and the story and message you need to convey.

Efficient logistics

We manage it all — from organizing the best sites, to prepping you, your customer, and your team for what to expect. We just ask you to show up & prepare the site.

Drone and On-Ground Footage

Properly shot drone footage shows off the size and beauty of your products. A mix of traditional motion and interview videography techniques will bump up your video’s overall impact.

Social-first content

You need video built for social-first ad campaigns and your website. And you need video that’s better than your competition, but that isn’t approached (and priced) the same as a big brand TV commercial shoot. That’s what we deliver.

Pricing

$6,500: Full-day video shoot, interviews, & drone footage. The number of projects will depend on how close they are to one another, we will help you decide on the locations. Regardless, you’ll end up with four professional 60-second videos that can be used on your website and in ads! This is an all-inclusive price, travel and editing all included.

Add one consecutive day for $5,500.

AUTOMATED APPOINTMENT SCHEDULING

Time and money, preserved

With end-to-end online scheduling integration, HALSTEAD is helping Unilock Authorized Dealers revolutionize their sales booking process.

Impress your customers

Automated scheduling eliminates the back-and-forth that can slow a sale. If the client needs to move or cancel their appointment, they can adjust the day/time with a few clicks on their phone.

Syncs and updates in real time

Say goodbye to confirmation calls and emails and decrease no-shows—your system from HALSTEAD automatically confirms the appointment via text message. Save all your prospect contact information and sync it to your CRM.

Pricing

$1,250, plus monthly software fee (approx. $40): You’ll receive a branded scheduling page, making it easy for prospects to book time directly to your calendar (set exactly for when you want that type of appointment of course). Synced to your calendar (e.g. Apple, Outlook, etc.).
Includes up to three appointment types in total (e.g. initial phone meeting, design meeting, etc.) and up to two different calendars. Additional appointment types and calendars billed at a pre-determined additional fee.