ALBERT GROUP POOLS AND PATIOS, NEW YORK
Leading NY pool builder looks to HALSTEAD for next-level website & digital marketing.
INCREASING MARKETING ROI BY UNIFYING EFFORTS INTO ONE SYSTEM
The System Overview
Albert Group Pools and Patio is a highly talented team that creates stunning outdoor escapes day after day. They were checking all of the right boxes with great photographs, videos, written content and more, but that seemed to only be taking them so far. Albert Group needed an industry-focused partner to streamline all the marketing efforts into one cohesive system—ensuring that all the moving parts were working together, rather than in silo. HALSTEAD offered all the capabilities under one roof, with one point of contact for the client, and got to work outlining the strategy, redesigning the website, syncing-up paid and organic search, and launching a proper paid social effort needed to generate the momentum they needed for a record-breaking first season together.
Website Design
Albert Group was after a video-first, brand-empowering website. Their old site did not put their beautiful projects front and center, and failed to clearly show the prospect the solutions they offered—the WIFM was buried deep. By integrating carefully crafted videos throughout the website, a prospect’s journey was crafted and controlled. Using cutting-edge data and our team’s Global 100 project management skills, we delivered a successful migration of the old site’s over 299 pages and 127 blog posts.
Google Ads Meets Paid Social
When they came to us, Albert Group had been running Google Ads in-house without the time to review costs or performance. They had written blogs and produced videos, but hadn’t realized the SEO effort at stake. We got to work properly balancing the spend across efforts, implementing cross-platform retargeting, reworking the Google Ad account to realize over 6% CTRs, under $2 CPCs in prime season, and a 150% increase in conversion rates. Layer on paid Facebook and Instagram Ads with $.33 CPCs and over 5% CTRs, we had a winning combo.
Search Engine Optimization
Albert Group came to us with a strong SEO presence and our job was to protect those existing rankings, as well as take performance to the next level. Letting data guide us, our team analyzed every page on the website and scored them on a scale of SEO value. We determined which needed to be redirected, rebuilt, re-written, or kept the same. Not only did we maintain all SEO value, we drove 3X increases following launch.
All-in-one System
For a firm with existing marketing in place, many times the exponential value comes from a team of experts getting all the efforts aligned. This was the case with Albert Group. By aligning paid search, organic search, content, social media, website, and data, the ROI of marketing spend increased 10x. Driving a record-breaking season out of the gates, the new plan is designed to take Albert Group to the next level.
TESTIMONIALS
More Words From the Client
"It’s rare in this industry to find a marketing company—I’ve never found another one—that understands contractors so well…They really care that they are doing a good job…It’s worth every penny."
— Jamie Synder, Albert Group Pools & Patios
CAMPAIGN HIGHLIGHTS
Strategic Messaging.
Beautiful Design. Better Results.
Marketing for pool builders is a calculated system at HALSTEAD. No shots in the dark here, no wondering what’s going to happen. That’s why it’s no surprise that with all the pieces of the system in place, Albert Pools clocked a record-breaking year out of the gates.
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“We've been working with Halstead for over a year now. They have all been extremely helpful and informative to work with. They've helped us grow our online reach more than we could've expected. They are responsive, timely, and creative when it comes to marketing solutions. I would highly reccomend them for all of your website and marketing needs!”
— Avery Muñoz, Great Outdoors
“Halstead has turned around how we present ourselves to prospects and greatly improved our conversion of them to customers. They truly are impressive in what they do. So much so that we made it a point to bring them into our contractor training seminars to share their message of being relevant in this fast moving advertising environment.”
— Brian Kallmeyer, Unilock