TROY COGG LANDSCAPE ASSOCIATES, MICHIGAN
Top commercial snow & landscape contractor in MI turns to HALSTEAD.
WEBSITE DESIGN + SEO + PAID SEARCH
The System Overview
As an industry-leading North American ice and snow contractor and full service landscape design, build, and maintenance firm, Troy Clogg Landscape Associates (TCLA) wanted to elevate their online presence. The talented TCLA team partnered closely with HALSTEAD to ensure the strategy and execution of their digital marketing aligned to their laser-focused vision—transform and improve the lives of everyone they encounter—clients, team members, and the communities they work in.
Website Design
The foundation for a two-pronged search marketing approach, the new TCLA website was designed to attract—and convert—new residential and commercial customers, and, equally important, talented employees as a key element of TCLA’s culture and team-first approach. Unique and on-brand, the site clearly directs users through commercial maintenance, commercial snow, and residential service offerings for an easy-to-navigate experience.
Google Ads (PPC)
Coming from the world of print and TV advertising, EP Jansen was no stranger to shooting video commercials. But video for TV and video for social media couldn’t be more different. In 2019, they engaged HALSTEAD to produce video for the digital-first world. Our video team visited the site and got to work shooting dynamic drone footage and interviewing key staff. We produced multiple 60-sec video cuts, produced specifically for their B2B and B2C audiences, respectively.
Data-driven Transparency
Working to align with TCLA’s love for dashboards, HALSTEAD designed a custom dashboard which displays all the key metrics for SEO and Google Ads efforts in real-time. We are transparent and real with our clients along every step, and share real-time data with Troy Clogg Landscape Associates to keep the company apprised of progress—and adjust as necessary to keep those prospects coming.
SEO
Backed by our intensive industry knowledge of keywords that drive traffic and conversions, our team got it work breaking down keywords into three specific groups—residential, commercial, and recruiting. In 11 month’s time, we drove over 50 critical keywords from beyond the 4th page to the first page of search results and a 20% increase in organic traffic.
Videography
The TCLA story is one that brings goosebumps to those who hear it. The problem was, the story wasn’t being told at scale in the digital world. The HALSTEAD video team set out to change that. In a jam-packed, one-day shoot, we worked with the TCLA team to capture the story and spirit of the company. Covering multiple job sites and the TCLA headquarters, we shot and produced the social-first video that fuels the website and paid advertising efforts today.
Recruitment Marketing
With the relentless, always-on dedication to recruiting that builds the industry’s best firms, TCLA brings so much value and opportunity to the live’s of those who work there. We needed to capture those values in a digital environment. Bringing recruiting front and center on the homepage of the website, along with a a best-in-class careers section, we then and designed paid advertising to drive the right potential hires back to the site for conversion.
TESTIMONIALS
More Words From the Client
“We looked at a couple different people. We liked that [HALSTEAD] was industry centric. We liked the vibe at HALSTEAD. And having a good partner like that is priceless.”
— Adam Delamielleure, Director of Support, TCLA
GLIMPSES OF THE SYSTEM
A Strong Partnership That Continues to Grow Over Time
Troy Clogg Landscape Associates is a remarkable landscape firm that delivers impeccable results to both residential and commercial customers, year-round. As a top 50 U.S. snow and ice contractor, their digital presence now lives up to the company’s status as a recognized leader, with exciting visuals and ease of use, while setting up the company for continued growth. We continue our close partnership with the talented TCLA team, continuing to innovate strategies for attracting the best clients and team members ongoing.
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STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“Halstead has turned around how we present ourselves to prospects and greatly improved our conversion of them to customers.”
— Brian Kallmeyer, Unilock
“Much thanks to [HALSTEAD] for designing our new website! We loved working with you and love the site! We highly recommend Halstead Media Group!”
— Pete Grandin, Grandscapes
“They have all been extremely helpful and informative to work with. They've helped us grow our online reach more than we could've expected. They are responsive, timely, and creative when it comes to marketing solutions. I would highly reccomend them for all of your website and marketing needs!”
— Avery Muñoz, Great Outdoors