Maximize Storybrand With AI
At Halstead Media, we don’t just stay on top of industry trends—we lead the way.
As the first StoryBrand-certified agency in landscape marketing, we’ve been applying this proven framework to your social media, ads, and paid media campaigns for years, helping you reach the right audience with messaging that drives results.
Recently, StoryBrand released its own AI tool, StoryBrand.ai, designed to help businesses create Brandscripts more efficiently. We were excited to test it out and compare it to the robust systems we’ve developed for you.
What We Discovered
The tool shows potential but has limitations that impact its effectiveness:
Manual Input Overload: It requires substantial manual entry of details, adding extra work instead of reducing it.
Lack of Deeper Insights: The AI primarily reorganizes existing information without providing fresh ideas or strategic angles.
Critical Gaps: Business-specific details, especially for commercial or niche sectors, often get missed.
Workflow Integration Issues: Output formatting is difficult to align with other tools, slowing down processes.
Limited Customization: Word count restrictions and rigid templates restrict personalized messaging.
In comparison, our proprietary approach—leveraging AI tools in conjunction with our decades of marketing expertise and StoryBrand training—continues to deliver superior results.
Why Our Approach Works Better
Deeper Business Understanding: Every client conversation, project note, and marketing insight is distilled into messaging that highlights your business’s unique strengths.
Tailored Strategies: We customize StoryBrand principles to fit your exact goals and audience, avoiding cookie-cutter content.
Efficiency with Precision: AI helps with research and repetitive tasks, but expert copywriters ensure every word fits your brand’s voice.
Ongoing Optimization: We consistently learn from your results and apply insights across all channels, keeping your strategy dynamic and effective.
Seamless StoryBrand Integration: Your messaging isn’t siloed—it’s part of a system where everything works cohesively, from ads to emails to web content.
Let’s Keep the Momentum Going
If you’d like to discuss how we’re continuously evolving your marketing strategy or explore any new opportunities, reach out to your project manager.
Thank you for trusting us to tell your story.
Until Next Friday,
The HALSTEAD Team
