Google’s March 2025 Core Update — What You Need to Know
Google's March 2025 Core Update - Why SEO isn't dead - Google's search volume share
Google's March 2025 Core Update has likely already impacted your website—or it will soon. But there's no need to panic (and no, SEO isn't dead):
Google still handles over 5 trillion searches per year, and that number is growing—up more than 20% in the last two years (Search Engine Land, 2025).
Yes, ChatGPT now sees 400 million weekly active users (Reuters, 2025), but that's still a fraction of Google's scale and influence.
According to Searchinfluence.com, consistent, strategic SEO is still the foundation for ranking well and attracting quality leads. These core updates are designed to reward helpful, people-first content—and that's exactly what we focus on from the very beginning of your website build and continue with ongoing SEO support.
What This Google Update Is All About
No Action Needed—You're Doing It Right:
Google has made it clear: if your site already prioritizes helpful, people-first content, you're on the right track. No changes necessary. Over the past decade, Google's core updates have consistently emphasized the importance of creating helpful, people-first content. Websites that adhere to these principles often experience stable or improved rankings during such updates.
Ranking Fluctuations Are Normal:
It's also normal to observe ranking fluctuations during these periods, as Google's systems work to surface the most relevant content. These fluctuations are expected and can continue for several weeks as the update rolls out.
There Are No Quick Fixes:
If your rankings drop, it's important to avoid seeking quick fixes. Google advises that improvements may take time to reflect in search results, sometimes several months, as their systems reassess your site's overall content quality. That’s why we take a steady, long-term approach to SEO—and this kind of work is already baked into what we do.
What We’ve Seen Over the Years:
Through countless Google core updates we’ve seen a clear pattern: websites that regularly publish helpful, original content and avoid shortcuts tend to recover and grow stronger. When rankings dip, we dig into the data, refine our strategies, and stay the course. That’s how sustained growth happens—not from reacting to trends, but by building a foundation that holds up over time.
This Strategy Also Prepares You for AI-Driven Search:
As search evolves, helpful content remains the anchor. Google's own AI Overviews and tools like ChatGPT rely on high-quality, well-structured web content to generate responses. Sites that consistently follow SEO best practices—clear structure, helpful information, authoritative sources—are more likely to be referenced in these AI summaries. What ranks well in traditional search is often what powers AI search, too.
You're Already in a Strong Position
From the start, our SEO strategy has never been about stuffing in keywords or posting content just to check a box. We take a thoughtful, strategic approach built around:
Your specific services
Your local service area
The audience you actually want to attract
We focus on content that’s useful, targeted, and positions you as the expert in your space—exactly the kind of content Google wants to reward. SEO is evolving—but it's far from over. And we're adapting with it, every step of the way.
If you ever have questions about your SEO just reach out to your project manager.
Until Next Friday,
Lauren Cullnan
Director of Client Happiness and Project Management
