Positive Industry Trends Heading Into Peak Season

Mar 31

Positive industry trends heading into peak season.

Spring is finally here, and we know that means demand in the industry starts to peak across the board.

Our client data confirms that momentum—for the fifth straight week, leads are climbing, up 6% from two weeks ago, surpassing a total of 2,600 leads last week across clients.

📈 What's Driving the Growth?

Facebook leads surged 21%, showing strong audience engagement.
Google leads increased 15%, reinforcing the importance of search visibility.
Organic leads have been steadily increasing weekly since the start of 2025. Organic had its largest week-over-week increase in leads in the second week of January, with a 44% jump in weekly leads.

This is the time of year to capitalize on direct spend—if you've been holding back, now is the time to increase your investment and maximize this seasonal momentum.

You know that your competitors are leaning into the spring rush, too. Talk to your PM about the optimal direct spend strategy to make the most of this peak period.

Until Next Friday,

Lauren Cullnan
Director of Client Happiness and Project Management