Imagine promoting your business on a site that has over 25 million users each month… 90 percent of whom are homeowners. Sounds like a dream come true, doesn’t it?

Properly documenting hardscape projects gives hardscape design and construction companies excellent marketing materials they can use to win new contracts. However, without a full understanding of the techniques available and how to use them, the task can seem very intimidating. The reality is actually much different.

Want your events to last longer? The power is in your hands. In this intro-to-the-topic video, we introduce spreading the wildfire event approach with widgets that encourage people to take photos, using branded items, and share them on their social media. The return? People are posting images of themselves, happy, with your brand. Magic. Watch for more and tell us how you've done it!

Everyone knows that you can choose location, age, family, income - and other demographics when it comes to creating a Facebook audience for targeting your posts and dark ads. But what about interests and behaviors? Does every high income wife with children that is age 42 want a service you install or a product you sell?! NO!! So don't stop there. Make sure your Facebook audiences include interests and/or behaviors. Watch here for more:

Just stop it already with the wet pavers in your project pictures! A couple of summer rain drops on select pavers and natural stone - yes, that can be beautiful. But a hosed down paver patio or paver walkway? NO!!! Stop it. It's not stylish. It doesn't look good. Let them dry and then take your phone or camera out to snap a pic. 

No matter how much you're investing in advertising - online or offline, every business gets the best leads via referrals. There is no denying that. So how do you - as a landscape design/build company - get more referrals in the digital world? Anna shares her 5.5 ways to help you take some huge steps in growing your referrals - tomorrow.

In this video, Corey talks about the collision of experience driven purchasing and video marketing = drone. Team them up with still shots for an immersive experience . And remember - Buying a camera doesn’t make you a professional photographer. Buying a drone doesn’t make you a professional videographer. 

What happens when you begin to look at your landscape projects through the lens of a camera? You start to see things you know the camera will capture. In this video, Corey talks about the four basic steps of getting winning photography - all by yourself! 

Mrs. Jones saw a Unilock .. or a Techo .. or some kind of natural stone outdoor living pic in a magazine or catalogue. You (Mr. Landscape Designer, Landscaper, or Landscape Architect - whatever it is you call yourself) promised her she was getting that. It's the same patio - same materials. Same paver patterns. Pretty much the same size. You might even have the similar planting and fence installed. Yet, she's not quite thrilled. Something is missing. Maybe she's telling you that "it's close - you did a good job," or maybe she's hiding it and you're left wondering "is she happy?" Why did this happen? Why isn't she in love with this new outdoor space? After several weeks (or months) of design and landscape construction - what's the missing piece? DESIGN! Interior design is the missing piece to every beautiful home design and remodel - why would you leave it out for the exteriors?

Do you notice anything different about the cover of the new Unilock product catalog? We did. There's people in the photo.

For years the landscape construction industry—perhaps more aptly referred to these days as the outdoor living industry—has been shelling out product catalogs filled with beautiful close-ups of concrete blocks and backyard projects that apparently weren't build for people to use. At least that's the way it seemed because there wasn't a human anywhere in site.

Good landscape contractors often find themselves in a situation where they are ready to grow their businesses and make the jump to a higher revenue level. These are not new companies. They are landscape construction companies that have earned enough project experience over the course of 3, 5, or even 10 years (depending on the revenue target sought) where they now know their level of quality is superb. Regular positive referrals, possibly an award or two, and increased project detail, size, and sale price. But how do you make the jump to selling and building high-end projects for most of the season? How do you cater to more affluent clientele who award these projects soring above the $100k mark?

Media Coverage of landscaping or design work is a top need for many marketing executives or business owners in this industry. Of course there are other key marketing essentials (like inbound marketing - which includes blogging and social media). There is however something special about building your reputation in quality work using previously completed projects.

Sure, professional photography is non-negotiable. Whether it costs several hundred dollars or a thousands, its a must. But what happens after the photos and what can you do with them to make sure you're promoting your best work and increasing your chances of media coverage? It starts with getting the right story. A story behind the photos. Something that connects readers and viewers to the work. Words that bring it all to life.